You searched “Beverly Hills SEO Company” or some longtail variation and found my site
Ready to boost your online presence?
Finding a good Beverly Hills SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT, SEO is becoming much more about truly understanding the searcher, what words they’re using to search, and what they will want to see or click on.
The main takeaway here is that SEO campaigns, integrated with digital marketing strategies, need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer, and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Beverly Hills SEO”, “Beverly Hills SEO Company”, “Beverly Hills SEO Services”, and “Best Beverly Hills SEO Company” all need to be factored in as “Best Beverly Hills SEO” or just “Best SEO Company” could be informational searches looking for reviews; alternatively “Beverly Hills SEO Services” showcase more intent to wanting to find a company that offers SEO services in Beverly Hills; niching down even more “Beverly Hills SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in-depth and wide.
Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI collects thousands of data points of who is searching, how, where, what they click, what words they use, and ultimately what actions they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
- Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple purchases in the sale?
- By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- In this stage, we will look at the site layout, speed, and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted by Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console, and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, and type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and interlinking to other pages.
On-Page SEO Roll Out
- Using our own in-house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice, and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought pieces (aka power pages) that will speak to components.
- For instance, one of our clients, Gameday Men’s Health, focuses on TRT. While we made sales pages for TRT in the XYZ location, we made pieces like “What is TRT” which were long-form blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a reporter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or long-form content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
Your online presence will grow dramatically if you invest in search engine optimization (SEO). Through the use of search engine optimization, you will be able to move up in the rankings of internet browsers such as Google by drawing their attention to your company. The higher up on the list of search results that your website appears, the greater the volume of website visitors you will receive.
How does local SEO work?
The goal of local SEO services is to increase your company’s visibility to customers in the surrounding area. Improving your local presence and trying to make your profiles more appealing to clients is one way that we can boost foot traffic to your establishment.
How much does SEO cost?
Before having a conversation with an SEO professional, it can be tough to precisely estimate pricing for SEO services because every SEO plan is personalized to the individual client. Please get in touch with us so that we can perform a free SEO analysis and discuss the cost and strategy.
Are FAQs good for SEO?
Your website will benefit from increased internal link-building and a greater sense of depth if you include frequently asked question pages. The more frequently asked questions you embed throughout your website, the more of a presence you’ll have online and the more internal links you’ll be able to build.
How long does SEO take?
SEO might take 6-12 months to produce benefits. The ‘changes’ rely on your industry and present standing. However, many clients report a gain in the second month. After you put SEO to work, you should not stop working on your site’s improvement. Continue to build and improve your standing to stay ahead of competitors. Set up an appointment to go over your timeline.
What are the most important Google SEO factors?
To enhance your results, ensure your site is speedy, mobile-friendly, and easy to use. Your site’s slowness and usability will put potential clients off. Optimized content, backlinks, and authority are other essential aspects of boosting your Google searchability.
What is on-page SEO?
On-page SEO services are designed to improve the usability and relevance of your company’s website to the search query. This is accomplished through the optimization of visualizations and HTML source code, which makes your site more visually appealing to consumers and helps raise your site’s ranking in organic searches.
How do I know if SEO is working?
While specific tools exist to assess various aspects and ranks, SEO outcomes should be evident as an increase in visitors to your site. A well-planned SEO strategy will boost your search engine ranking while increasing organic traffic.
What is off-page SEO?
Off-page SEO factors like social media marketing and link building are vital, especially in achieving a higher rank in major search engines. Search results only want to present visitors with the best value results. And so, these entities are taken into account in the algorithms used to rank web pages. A great off-page SEO does many good things for your website, like helping your site’s ranking and attracting new users through blog post recommendations and social media mentions.
How do SEO backlinks work?
When another website links to your pages, you get a backlink. These backlinks validate your content and boost your rankings. While there are various link-building approaches, generating good, original material that other sites are likely to share is a beautiful place to start.
Do 404 errors hurt SEO?
Broken links (404 errors) can have a detrimental influence on user experience, discouraging them from visiting your site. Aside from lost visitors, broken links are not detected by search engines, making them ineffective for enhancing your online rank.
How much does SEO cost?
Before having a conversation with an SEO professional, it can be tough to precisely estimate pricing for SEO services because every SEO plan is personalized to the individual client. Please get in touch with us so that we can perform a free SEO analysis and discuss the cost and strategy.
How do I increase visibility on Google?
Numerous SEO tactics may be employed to boost a company’s visibility. Schedule a free SEO session to learn the best strategies to attract traffic to your website using SEO.