10-Step SEO Audit Checklist to Boost Rankings in 2024

If you want your website to generate more traffic or you are not sure that everything is running okay, you need to build an SEO strategy. However, it can be difficult to decide where to begin. You need to figure out where the problems are and what you need to change.

That’s why you need an SEO audit checklist. SEO audit will give you an insight into the actions you have to take.

Still, there are so many different SEO audit checklists and even this stage can be a bit complex. So, I gathered the most important points you should consider to create a simple approach to the SEO audit.

These points will help you figure out the core problems and increase traffic.

Let’s dive in.

What is an SEO Audit and Why is It Important?

SEO audit is the process of assessing the health and quality of your website from an SEO perspective. This can involve auditing both on-page and off-page SEO factors, such as keyword density, site structure, backlinks, and title tags.

An SEO audit helps to identify what you’re doing well and what you can improve. It is kind of a check-up for your site. It gives you info about your site’s health.

When you conduct an SEO audit, you receive a list of features you can fix on your site.

Conduct regular SEO audits instead of trying to find your way into the SEO forest without a map. By conducting an SEO audit, you can ensure that your website is always optimization-friendly and that your SEO efforts are effective.

Types of SEO Audits

There are many different types of SEO audits that you can perform, and each one will provide you with a different level of information. You can choose specific types of SEO audits depending on your needs.

SEO content audit

A content audit is an analysis of your website’s existing content. This type of audit will help you identify any gaps in your content strategy and make recommendations for how to improve it.

On-page SEO audit

An on-page SEO audit analyzes your website’s code and structure to ensure that it is optimized for search engines. This type of audit is also about looking at your website’s title tags, meta descriptions, and other elements that impact your search engine ranking.

Off-page SEO audit

An off-page SEO audit looks at the links pointing to your website from other websites. This type of audit can help you identify any link-building opportunities you may have missed.

Local SEO audit

A local SEO audit looks at your website’s visibility in local search results. You can identify any areas where you can improve your local SEO strategy.

Technical SEO audit

A technical SEO audit looks at the technical aspects of your website, such as its code and structure. This audit can help you identify any technical issues impacting your search engine ranking. For example, is your URL SEO friendly or using HTTPS? You can find answers to this kind of technical question with the help of a technical SEO audit.

What is Included in an SEO Audit Checklist?

There are several points you should consider while conducting an SEO audit checklist. These points mostly depend on your goals and needs. Here are the most fundamental steps that you may focus on.

Checking If Your Site Is Mobile-Friendly

Is being mobile-friendly really important?

Well, yes. It is.

Considering that 61% of consumers are more likely to buy from mobile-friendly sites, you should optimize your site for mobile.

Plus, In 2019, Google has started migrating sites that follow the best practices for mobile-first indexing. It means Google uses the mobile version of sites for mobile and desktop searches.

Thankfully, Google also has a Mobile-Friendly Testing Tool, so you can easily check if your website is mobile-friendly, according to Google.

Analyzing the Page Speed

Google cares about page speed. It has been an official ranking factor since 2018.

A slow website can negatively impact SEO. It can lead to a poor user experience, which can cause users to bounce from the site or cause Google to rank the site lower in search results. Also, it is good to know that Google charges more for ads not optimized for page speed.

You can check your page speed with Google PageSpeed Insights. Along with a page speed grade, it offers you some advice on how to improve your speed.

Finding Indexing Problems

Over the last few years, sites have improved their search rankings by removing pages from search results. This strategy can lead to significant traffic increases of as much as 44%.

Because, more content doesn’t necessarily mean a better website.

For example, pages that Google does not index can hurt your SEO. Google “reads” your content and indexes your pages. If your pages aren’t indexed, they won’t appear in the search results, which will hurt your SEO.

So, you should find out those pages. You can use Google Search Console’s “Index Coverage” report to see the list of pages that can’t index for some reason.

Analyzing Keywords and Organic Traffic

Understanding the keywords that bring the majority of your organic traffic helps you find the pages and keywords you should focus on.

Use Google Analytics to analyze your keywords. When you see what keywords work for your audience, you can find similar ones to bring you more traffic. 91.8% of all search queries are long-tail keywords.

This means that you probably get most of your traffic from lower volume, long-tail keywords.

After you find out the most traffic generator keywords for your site, you can use some tools to find relevant keywords.

Improving Content With an On-Page SEO Audit

On-page SEO refers to the SEO elements on your website, such as title tags, metatags, and anchor text. Optimizing these elements can improve your website’s ranking on search engine results pages.

To be sure that your pages are optimized according to on-page SEO elements, you can pay attention to these points:

Do you use keyword-rich titles and descriptions?
Are your keywords included in the content?
Do you use alt tags for images?
Is it optimized for a good user experience?
Do you use internal and external links?

For more detailed info and techniques, you can read my on-page SEO checklist.

Analyzing Your Backlinks

We all know that backlinks are important. Actually, some professionals believe that backlinks are still one of the top-ranking factors.

But things have changed a bit. Today, Google doesn’t care about having more and more backlinks. Now, quality is even more important than quantity.

So, cheap bulk backlinks can’t solve your solutions. You need to build backlinks from real sites to ensure that Google considers your site’s authority. And now it’s time to analyze your backlink profile.

You can use tools Ahrefs or SEMrush to see how much authority your site has.

Finding Broken Links

A broken link is a link that belongs to a nonexisting page. You can see them on the internet with an error message saying “404.” It means the link is not connected to a page.

Broken links can damage a website’s SEO by indicating to search engines that the site is not well-maintained. If you have tons of broken links on your website, it will affect the user experience, leading people to leave the site.

Thankfully, there are a few different ways to find broken links on a website. One is to use a tool like SEMrush or Screaming Frog, which will crawl the site and identify any broken links.

Once you’ve found all of the broken links on your site, you can add them to your SEO audit checklist to fix them as quickly as possible.

Another option is to manually check each site page for broken links. This can be time-consuming, but making sure your website is in good shape is worth it.

Competitor Analysis

SEO audit isn’t just about making sure your own site is up to par. It is also a valuable tool for understanding your competition. By carefully analyzing your competitors’ SEO strategies, you can get a better sense of what’s working for them and what areas they may be neglecting. This information can then be used to fine-tune your SEO strategy and give you the edge you need to stay ahead of the competition.

One of the first things you want to look at is their keywords. If they rank for these keywords, you probably can do too. Also, if dozens of competitors rank for a certain keyword, you may want to target keywords that will deliver higher results.

Track Your Site Audit Results

The last but still important stage for your SEO audit is tracking and repeating. If you go further without tracking your results, you will not find your way through SEO. You should track what happened after you implemented specific changes to see what you should keep doing or stop doing.

Also, SEO is about consistency. You should not only track the results but also run an SEO audit regularly. Many things change on the web, and they can affect your ranking.

Track your results, go over your SEO audit checklist regularly and add other elements to the list depending on your needs.

Which SEO Audit Tools Can You Use?

There are several different SEO audit tools available, and the best one to use will depend on your specific needs. Each of these tools has its own strengths, so it is important to choose the right one for you. Whichever SEO audit tool you choose, make sure that it provides the features and functionality you need to audit your website effectively.

Google Search Console:

Google Search Console is a free service offered by Google that allows you to monitor your website’s performance in the search results. TIt can help you identify and fix potential problems that could be harming your ranking. It can also be used to track your progress over time and see how your SEO efforts are paying off.

Google Analytics:

Google Analytics is a free web analytics service that can be used to track your website’s traffic and performance. It is important to use this tool because it can help you understand how visitors find and use your site. This information can then be used to improve your SEO and marketing efforts.

GTMetrix:

GTmetrix is a free tool that analyzes your website’s speed and provides recommendations on how to improve it. Page speed is a factor that can affect your ranking in the search results. Faster pages lead to happier users, resulting in more conversions and sales.

Google’s PageSpeed Insights:

PageSpeed Insights is also a free tool offered by Google that analyzes your website’s speed and provides recommendations for improving it.

Ahrefs:

Ahrefs is great for reviewing broken backlinks and overall domain profile. It is also popular with its keyword research tool. It offers valuable insights on a page-by-page level so you can improve and monitor your performance.

Moz Pro:

Moz Pro is a paid SEO tool that offers a variety of features, including keyword research, backlink analysis, and site audits. You can identify potential problems with your website and track your progress over time.

SEMrush:

SEMrush is a powerful all-in-one SEO tool that can be used for keyword research, competitor analysis, and site audits. It offers a wide range of features and is suitable for both beginners and advanced users.

Screaming Frog:

Screaming Frog is a desktop program that crawls websites and collects data on various aspects of SEO. It is great for comprehensive website audits and identifying technical issues.

SpyFu:

SpyFu is a paid SEO tool that specializes in competitor analysis. It allows you to spy on your competitors’ keywords, backlinks, and ads so you can beat them at their own game.

SEO Site Checkup:

SEO Site Checkup is a free online tool that analyzes your website and provides a detailed report on its SEO health. It covers everything from site speed to title tags and is a great starting point for any SEO audit.

Checking Your Website Architecture

Website architecture is simply about how your site is organized. And it is so important for SEO.

Why?

Because, it makes it easier for visitors to find the information they are looking for.

And also, when search engines crawl your site, they use your site’s architecture to determine how to index your pages. If your site is well organized, it will be easier for search engines to understand what your pages are about, and you will be more likely to rank well for relevant keywords.

For an SEO-friendly website, you want to use a flat site architecture.

There are also other things you should consider to improve your website’s architecture, including using descriptive titles and URLs, using keyword-rich anchor text, and organizing your content into logical categories.

By improving your website’s architecture, you can make it easier for visitors and search engines to find the information they are looking for.

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In the vast expanse of digital marketing, one term stands out, not just for its ubiquity and necessity, but for...

written by Jimmy Huh

11:44 am

Unlocking the Power of SEO Marketing: What is SEO Marketing?

In the sprawling landscape of digital marketing, one term that’s perennially at the forefront is SEO – Search Engine Optimization....

written by Jimmy Huh

11:40 am

How Long Does SEO Take for Lawyer Websites

As with every answer to any Search Engine Optimization question, the answer is: it depends… Depending on the affecting factors,...

written by Jimmy Huh

11:38 am

SEO Terms for Beginners

If you are a Search Engine Optimization (SEO) rookie, you will come across many unfamiliar words. For beginners, we have...

written by Jimmy Huh

10:58 am

What is Schema Markup and How Can It Help My Personal Injury Law Firm’s Website?

If you’re a personal injury lawyer, then you know how important it is to have a website that attracts new...

written by Jimmy Huh

10:01 am

SEO Ranking Factors for Lawyers

As a lawyer, it’s important to not only stay current on the latest laws and regulations in your field, but...

written by Jimmy Huh

8:43 am

The Cost of SEO for Lawyers: 6 Factors to Know

Hundreds of thousands of people looking to boost their law firm’s online presence always ask the same question: SEO cost...

written by Jimmy Huh

5:18 am

How to Use HARO for Backlinks & Publicity

If you’re looking for ways to get backlinks and publicity for your law firm, then you should definitely check out...

written by Jimmy Huh

7:23 am

How to Create a Strategy for Local SEO?

Ranking for keyword terms can be difficult, especially for small businesses. While larger, more resourced companies target the keywords in...

written by Jimmy Huh

7:31 am

How to Do Local SEO Audit: How to Improve Your Ranking?

If you’re running a business, it’s important to make sure that you’re doing everything possible to improve your ranking in...

written by Jimmy Huh

5:25 am

How to Do SEO for Google Maps: Ranking Higher on Google Maps

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers? For...

written by Jimmy Huh

2:08 am

New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...

written by Jimmy Huh

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...

written by Jimmy Huh

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...

written by Jimmy Huh

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

written by Jimmy Huh

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

written by Jimmy Huh

8:13 am

Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by Jimmy Huh

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

written by Jimmy Huh

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

written by Jimmy Huh

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

written by Jimmy Huh

12:58 am

10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

written by Jimmy Huh

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by Jimmy Huh

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

written by Jimmy Huh

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

written by Jimmy Huh

4:57 am

How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by Jimmy Huh

9:36 am

Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

written by Jimmy Huh

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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written by Jimmy Huh

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by Jimmy Huh

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

written by Jimmy Huh

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by Jimmy Huh

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

written by Jimmy Huh

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by Jimmy Huh

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by Jimmy Huh

3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by Jimmy Huh

9:40 am

Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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written by Jimmy Huh

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by Jimmy Huh

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by Jimmy Huh

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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written by Jimmy Huh

4:41 am

The 14 Most Common Myths About SEO Debunked

written by Jimmy Huh

1:19 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

written by Jimmy Huh

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by Jimmy Huh

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by Jimmy Huh

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by Jimmy Huh

6:45 am

Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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written by Jimmy Huh

1:51 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by Jimmy Huh

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

written by Jimmy Huh

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by Jimmy Huh

1:39 am

How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by Jimmy Huh

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How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

written by Jimmy Huh

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by Jimmy Huh

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by Jimmy Huh

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

written by Jimmy Huh

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by Jimmy Huh

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Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by Jimmy Huh

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by Jimmy Huh

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by Jimmy Huh

7:03 am

What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by Jimmy Huh

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by Jimmy Huh

2:32 am

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by Jimmy Huh

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by Jimmy Huh

12:02 am

Google Analytics

written by Jimmy Huh

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by Jimmy Huh

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by Jimmy Huh

2:16 am

Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by Jimmy Huh

2:06 am

Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by Jimmy Huh

6:01 am

The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

written by Jimmy Huh

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by Jimmy Huh

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

written by Jimmy Huh

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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10:03 pm

View All

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

What is an SEO Audit and Why is It Important?

Types of SEO Audits

SEO content audit

On-page SEO audit

Off-page SEO audit

Local SEO audit

Technical SEO audit

What is Included in an SEO Audit Checklist?

Checking If Your Site Is Mobile-Friendly

Analyzing the Page Speed

Finding Indexing Problems

Analyzing Keywords and Organic Traffic

Improving Content With an On-Page SEO Audit

Analyzing Your Backlinks

Finding Broken Links

Competitor Analysis

Track Your Site Audit Results

Which SEO Audit Tools Can You Use?

Google Search Console:

Google Analytics:

GTMetrix:

Google’s PageSpeed Insights:

Ahrefs:

Moz Pro:

SEMrush:

Screaming Frog:

SpyFu:

SEO Site Checkup:

Checking Your Website Architecture

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