Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results when someone searches online for services related to your business. The goal of SEO is to understand what your customer is searching for, and therefore understand what your customer wants. When Plastic Surgery SEO is utilized correctly it can help you drastically grow your plastic surgery business and convert more leads.

Why Is SEO Important For Plastic Surgeons and Clinics?

SEO is critical for your business to stay relevant, to stay ahead of your competition, and to grow. Plastic surgery is a competitive field. More competitors are showing up than ever and the internet gives prospective customers a wider search tool for shopping around online. SEO makes sure that your plastic surgery clinic shows up on the first page of search engine results (such as Google) for customers in your area.

When SEO is fully optimized and done correctly, your site provides informative, useful, and trustworthy information for customers.

How SEO Works For Plastic Surgery Websites?

SEO works for plastic surgery websites by focusing highly on targeting specific pages of your website. There are numerous parts to SEO, which include On-Page SEO, Technical SEO, Local SEO, and Off-Page SEO. How well each of these categories is incorporated into your website pages will play an important role in making sure search engines such as Google are satisfied with your page.

On-Page SEO For Plastic Surgery Websites

On-Page SEO is one of the most important aspects of the SEO puzzle, with the primary focus being on the content of each page.

Rich Formatted Content

Rich formatted content is ultimately content that uses the following features throughout your web page based on our customized research:

Headlines and sub-headers
Article length
Optimized images
Keywords and variations of keywords that are strategically placed throughout the page content
Links to other content from your site
Well-written content

Title and Description

The title and description of your web page are usually the first things a reader will notice in a Google search, making them extremely important. It’s also crucial for the title and description to clearly and concisely summarize what exactly your page is about.

Topic Coverage

Topic coverage in SEO requires research to determine which topics are being covered in the plastic surgery field, specifically within your area. What is it that customers are searching for? What topics are they interested in learning more about? SEO experts will be able to determine if it’s Botox, rhinoplasty, liposuction, etc.

Keyword Research

The purpose of keyword research is to make it extremely clear to search engines what the page is about and what the user value of that page is for the keyword. Content, videos, pictures, credentials, and testimonials are all examples of what can be included.

Plastic Surgery Keyword
Research here

Matching Keyword Phrases

Once the keywords are identified, it’s important to place these keywords throughout the content. But they can’t just be placed anywhere – The keyword placement must be strategic. Keywords and relative phrases will need to be placed a specific number of times in different paragraph headers as well as throughout the paragraph text.

Search Intent

Search Intent can typically be placed into two categories, informational and commercial. The intent users have with your keyword phrase will determine what content is included on the page. For example, if the search intent is informational, your page will need to include heavy amounts of detailed content that cover a variety of topics. If the search intent is commercial, your page will need to focus on the purchase or transaction of a product, so this means a lot of product descriptions, pricing, etc.

User Experience

User experience means the page entire experience of your page is easy for users. This includes page speed, web vitals, click depth, and search intent. If your website is fast, easy to navigate, and an overall positive experience for customers, they are more likely to visit your website again.

Page Speed

How fast are your pages loading? The last thing customers want when visiting your website is to sit and wait for content and images to populate.

Web Vitals

This information is the measurable data of how well people are experiencing your site as it relates to speed, stability, and responsiveness. These metrics are based on three primary web vitals known as Largest Content Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Our team will know how to utilize and interpret each of these metrics as it relates to your site.

Click Depth

This is the number of clicks it takes from users to get from your Homepage to another page. The magic click depth number should generally be three, meaning it would take only three clicks for a customer to access your most important content from your plastic surgery homepage. If your page exceeds the ideal number of click depths, Google will consider your page to be difficult for customers to navigate, which will negatively impact your overall SEO ranking.

Search Intent

As previously mentioned, Google views search intent as a very important factor when ranking your company page. The information on your page needs to be matching the search intent of the customers.

Technical SEO for plastic surgery websites

While On-Page SEO focuses on content, Technical SEO focuses on optimizing specific technical aspects of your plastic surgery business.

Schema.org Review Markup

This is done to provide more robust search results for search engines, in addition to helping the search engines further understand the content you are providing on your website.

Page Speed

Similar to how page speed can impact user experience, it can also impact your search engine ranking. Our expert SEO team is able to use a variety of tools to audit the speed and responsiveness of your company’s site and remove any components that might be slowing it down.

Mobile Optimization

How well does your plastic surgery site work on a cell phone? Mobile optimization ensures your site looks and functions perfectly on mobile devices. In fact, many customers will view your site for the first time from their phones. Additionally, some major search engines such as Google use a mobile-first index, which means it will read and evaluate your mobile site before your web browser site.

Image Optimization

How well your website images are optimized is another factor in your SEO ranking. This includes resizing images, selecting the best file format, and choosing the most ideal compression rate (among other factors).

Indexability of the website

Search engines like to follow links on websites. This includes your plastic surgery website and all the other plastic surgery websites on the internet. Then the search engines like to take all the links they find and create an index. The index ranking is based on each search engine’s algorithm. In order for your plastic surgery website to rank well compared to others, it needs to utilize links the way each search engine prefers – this is where our SEO experts can help, making sure your business is using links where it needs to and using them where Google and other search engines prefer.

Crawl Budget

Every search engine uses bots to crawl the content on your page. Basically, they are scanning and evaluating the content of your site and the links you are using (similar to what is described above). Crawl budget is the number of pages a search engine evaluates per day on your site. The more robust your site is, the higher the crawl budget your site will be given, which is exactly what you want for a higher SEO ranking.

Just as the name implies, local SEO for plastic surgery websites attempts to take advantage of various methods for building your company an online presence in the “local” zip code and area.

Google Business Optimization

Businesses are ranking their local presence on Google My Business and/or Google Maps because Google gives these top priority. This is due to the fact people are looking for the closest options versus having to drive somewhere far for service. Therefore, having a Google Business presence will only strengthen your SEO ranking.

Google Business Posts

Similar to the above, having effective Google My Business posts that are in line with what various search engines favor will help your plastic surgery business build a local presence online.

Local SEO for Plastic Surgery Websites

Matching NAP with Google Business

NAP is the contact details of your plastic surgery clinic, including your business name, address, and number. Your NAP listing will need to match exactly what is listed on your Google My Business profile.

Citations

Having some degree of citations throughout your website can help improve your local SEO ranking. Our team can identify which citations should be implemented and where the best place is to incorporate them into your web content.

Off-Page SEO for plastic surgery websites

When it comes to achieving a high rank in major search engines, it’s important to consider off-page SEO factors such as social media advertising and link building. Search engines only want to give users results that provide them with the most value, so search engines consider these entities in algorithms used to rank sites. Having a solid off-page SEO strategy not only increases your site’s rank but will also attract new users to your site from blog post references and mentions on social media.

Backlink

Backlinking is another important part of contributing to your SEO rank that is easy to overlook. Like many other SEO features, it requires a certain level of expertise to be done correctly.

What is a backlink?

A backlink is when another company in your plastic surgery industry links to your website from their website. This shows search engines that your content is relevant, reputable, and has authority in the industry. Backlinking can also be done through social media and blog posts, as well as numerous other methods. Our SEO team can determine which sources are important for you to get a backlink from so that your SEO rank can be further strengthened.

Backlink Strategies

There are several ways backlinks can be added to your website’s content. Business directories, social media, building broken links, and blog posts are some of the most effective methods.

Business Directory Listings

Google and other search engines favor Yelp. So by listing your plastic surgery business and services on Yelp, you’ll achieve a backlink that is held in high regard by Google. Using backlinks from other business directory listings can also be very beneficial.

Digital PR

Using digital PR sources is a great way to build your company’s backlinks. This can include having other companies in your industry sharing your pages on their social media accounts and working with an influencer in your space.

Broken URL Backlinks

This strategy involves creating filler content on your web pages with broken links from your site. This method is essentially trying to trick the search engines into thinking you have been backlinks by other organizations.

Guest Post

One of the most popular strategies for backlinking is having people write guest blog posts for your plastic surgery business. This way they are highly likely to share the content they wrote on their own website or social media page.

Backlink Sources of Other Plastic Surgery Websites

Plastic Surgery Backlink Opportunities

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If you’re running a business, it’s important to make sure that you’re doing everything possible to improve your ranking in...

written by Jimmy Huh

5:25 am

How to Do SEO for Google Maps: Ranking Higher on Google Maps

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers? For...

written by Jimmy Huh

2:08 am

New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...

written by Jimmy Huh

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...

written by Jimmy Huh

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...

written by Jimmy Huh

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

written by Jimmy Huh

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

written by Jimmy Huh

8:13 am

Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by Jimmy Huh

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

written by Jimmy Huh

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

written by Jimmy Huh

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

written by Jimmy Huh

12:58 am

10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

written by Jimmy Huh

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by Jimmy Huh

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

written by Jimmy Huh

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

written by Jimmy Huh

4:57 am

How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by Jimmy Huh

9:36 am

Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

written by Jimmy Huh

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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written by Jimmy Huh

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by Jimmy Huh

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

written by Jimmy Huh

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by Jimmy Huh

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

written by Jimmy Huh

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by Jimmy Huh

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by Jimmy Huh

3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by Jimmy Huh

9:40 am

Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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written by Jimmy Huh

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by Jimmy Huh

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by Jimmy Huh

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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written by Jimmy Huh

4:41 am

The 14 Most Common Myths About SEO Debunked

written by Jimmy Huh

1:19 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

written by Jimmy Huh

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by Jimmy Huh

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by Jimmy Huh

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by Jimmy Huh

6:45 am

Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

seo-optimization-website-with-mobile-website-landing-page-virtual-diagram-business-teamwork-are-meeting-modern-office-150x150

written by Jimmy Huh

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by Jimmy Huh

2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by Jimmy Huh

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

written by Jimmy Huh

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by Jimmy Huh

1:39 am

How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by Jimmy Huh

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

written by Jimmy Huh

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by Jimmy Huh

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by Jimmy Huh

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

written by Jimmy Huh

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by Jimmy Huh

5:20 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by Jimmy Huh

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by Jimmy Huh

7:03 am

What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by Jimmy Huh

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by Jimmy Huh

2:32 am

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by Jimmy Huh

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by Jimmy Huh

12:02 am

Google Analytics

written by Jimmy Huh

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by Jimmy Huh

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by Jimmy Huh

2:16 am

Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by Jimmy Huh

2:06 am

Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by Jimmy Huh

6:01 am

The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

written by Jimmy Huh

3:15 am

Revolutionize Your Dental Practice with Effective SEO Techniques

written by Jimmy Huh

9:17 pm

2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by Jimmy Huh

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

written by Jimmy Huh

10:58 pm

Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

written by Jimmy Huh

10:03 pm

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