Complete SEO Guide for Plastic Surgery Websites

Rich formatted content is ultimately content that uses the following features throughout your web page based on our customized research:

• Headlines and sub-headers
• Article length
• Optimized images
• Keywords and variations of keywords that are strategically placed throughout the page content
• Links to other content from your site
• Well-written content

The title and description of your web page are usually the first things a reader will notice in a Google search, making them extremely important. It’s also crucial for the title and description to clearly and concisely summarize what exactly your page is about.

Once the keywords are identified, it’s important to place these keywords throughout the content. But they can’t just be placed anywhere – The keyword placement must be strategic. Keywords and relative phrases will need to be placed a specific number of times in different paragraph headers as well as throughout the paragraph text.

Search Intent can typically be placed into two categories, informational and commercial. The intent users have with your keyword phrase will determine what content is included on the page. For example, if the search intent is informational, your page will need to include heavy amounts of detailed content that cover a variety of topics. If the search intent is commercial, your page will need to focus on the purchase or transaction of a product, so this means a lot of product descriptions, pricing, etc.

User experience means the page entire experience of your page is easy for users. This includes page speed, web vitals, click depth, and search intent. If your website is fast, easy to navigate, and an overall positive experience for customers, they are more likely to visit your website again.

This is the number of clicks it takes from users to get from your Homepage to another page. The magic click depth number should generally be three, meaning it would take only three clicks for a customer to access your most important content from your plastic surgery homepage. If your page exceeds the ideal number of click depths, Google will consider your page to be difficult for customers to navigate, which will negatively impact your overall SEO ranking.

While On-Page SEO focuses on content, Technical SEO focuses on optimizing specific technical aspects of your plastic surgery business.

This is done to provide more robust search results for search engines, in addition to helping the search engines further understand the content you are providing on your website.

Similar to how page speed can impact user experience, it can also impact your search engine ranking. Our expert SEO team is able to use a variety of tools to audit the speed and responsiveness of your company’s site and remove any components that might be slowing it down.

How well does your plastic surgery site work on a cell phone? Mobile optimization ensures your site looks and functions perfectly on mobile devices. In fact, many customers will view your site for the first time from their phones. Additionally, some major search engines such as Google use a mobile-first index, which means it will read and evaluate your mobile site before your web browser site.

NAP is the contact details of your plastic surgery clinic, including your business name, address, and number. Your NAP listing will need to match exactly what is listed on your Google My Business profile.

Having some degree of citations throughout your website can help improve your local SEO ranking. Our team can identify which citations should be implemented and where the best place is to incorporate them into your web content.

When it comes to achieving a high rank in major search engines, it’s important to consider off-page SEO factors such as social media advertising and link building. Search engines only want to give users results that provide them with the most value, so search engines consider these entities in algorithms used to rank sites. Having a solid off-page SEO strategy not only increases your site’s rank but will also attract new users to your site from blog post references and mentions on social media.

There are several ways backlinks can be added to your website’s content. Business directories, social media, building broken links, and blog posts are some of the most effective methods.

Google and other search engines favor Yelp. So by listing your plastic surgery business and services on Yelp, you’ll achieve a backlink that is held in high regard by Google. Using backlinks from other business directory listings can also be very beneficial.

Using digital PR sources is a great way to build your company’s backlinks. This can include having other companies in your industry sharing your pages on their social media accounts and working with an influencer in your space.

Plastic Surgery Backlink Opportunities