9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Before we dive into the eCommerce SEO tactics and strategies that will help you improve your website’s visibility and performance, it’s important to understand how to develop an eCommerce SEO strategy.

Because yes, it seems like a serious challenge and takes time. However, you don’t have to worry about eCommerce SEO because plenty of strategies can help you rank higher on search engines. You just need one good idea and some hard work!

Find the Right Keywords

Keywords have always been the most important part of eCommerce SEO. So, you need to be careful about finding the right keywords.

Your eCommerce SEO strategy starts with finding the right keywords. You want to find ones that have a high search volume but aren’t too competitive.

To do this, you can use a keyword research tools such as:

• SEMrush
• Ubersuggest
• Ahrefs
• Keyword Tool

Both of these tools will show you how many people are searching for a keyword and how competitive it is. The latter is especially important because you don’t want to focus your efforts on keywords that are too difficult to rank for.

You should choose keywords that are relevant to your products.

Conducting a competitor analysis is the second step of eCommerce SEO. Checking what your competitors are doing and where they stand in organic search rankings will give you insights about the trends and allow you to make better decisions for your eCommerce store. There are a few things that you should focus on while conducting a competitor analysis:

• The number of backlinks they have
• The type of content they publish
• Their social media presence
• Their overall website design and user experience

There are various tools like Moz, SEMrush, etc. that will help you conduct a detailed competitor analysis.

On-Page SEO has always been important for ranking on SERPs.

For a web page, On-Page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

The on-page SEO of an eCommerce site is similar to that for traditional websites but there are some additional approaches you must keep in mind. For example, product pages need optimization because they rank higher than other parts or sites within the search engine results page (SERP) – this means more traffic and conversions.

Some of the most important On-page SEO techniques for eCommerce websites are:

• Optimizing the meta titles and descriptions
• Using the keyword-rich URLs
• Optimizing the product description
• Optimizing the visuals as well
• Adding Schema Markup
• Having a great linking strategy (both internal and external linking)

One eCommerce SEO best practice is to avoid duplicate pages and content. It’s so normal that e-commerce sellers republish the same descriptions on every eCommerce platform because they don’t have the resources to produce special content.

You should try to avoid that. You can try to make some changes and publish later.

Also, duplicate page issues can happen if you have products that come in different colors or sizes, for example. You might be tempted to create a separate page for each product variation, but this can actually hurt your SEO because it creates duplicate content.

Instead of creating multiple pages for each product variation, use what’s called canonical tags. These tags tell search engines which page is the “main” page for a product, and they should be used on all similar pages.

Backlinking has always been considered the most genuine SEO practice for all websites. For eCommerce SEO, it is even more important. It can create huge traffic to your page.

Backlinks are links from other websites to yours. They’re important because they show search engines that your site is popular and trustworthy. The more high-quality backlinks you have, the better.

To get backlinks, you can reach out to other website owners and ask if they’ll link to your site. You can also participate in forums and comment on blog posts to get your name and website out there. Just make sure you’re leaving helpful comments that contribute to the conversation.

Plus, while building backlinks, always remember that the third-party resource should be authentic and trustworthy. It should be relevant to your niche and you shouldn’t stuff your content with backlinks.