X

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute must.

An eCommerce website provides numerous benefits for businesses and should be considered an essential part of any business plan.

IT can provide a competitive advantage for businesses, as it allows them to offer a wider range of products and services than a brick-and-mortar store. Plus, it helps businesses save on overhead costs, as they do not need to maintain a physical storefront.

So, you can say it is important. But, if you’re online, you also need to improve your visibility to be able to reach all these benefits. If you’re running an online store, then you know that eCommerce SEO strategies are key to your success. Without them, you’ll miss out on a lot of potential traffic and customers.

What is eCommerce SEO?

eCommerce SEO is the practice of optimizing an online store to rank higher in search engine results pages and thereby drive more traffic and sales.

It’s a complex process that involves both on-page what you do on your website) and off-page ( everything else, e.g., link building) tactics and strategies.

When done correctly, eCommerce SEO can be a powerful tool to attract more visitors, boost conversion rates, and increase sales.

Even if you can get traffic from paid search, ensure that SEO costs much less. Moreover, ad blockers and ad blindness can reduce your paid search results. So, no matter what, you need to optimize for search.

However, because eCommerce SEO is such a vast topic, it can be difficult to know where to start.

This guide will teach you the 10 most effective eCommerce SEO strategies that you can implement right away to improve your website’s visibility and performance in search.

How to Develop an eCommerce SEO Strategy

Before we dive into the eCommerce SEO tactics and strategies that will help you improve your website’s visibility and performance, it’s important to understand how to develop an eCommerce SEO strategy.

Because yes, it seems like a serious challenge and takes time. However, you don’t have to worry about eCommerce SEO because plenty of strategies can help you rank higher on search engines. You just need one good idea and some hard work!

1.Define Your Business Goals

The first step is to define your business goals. What do you want to achieve with eCommerce SEO?

Are you looking to increase traffic to your website? Boost conversion rates? Or improve your ranking for specific keywords?

It’s important to clearly understand what you want to achieve before you can develop your eCommerce SEO strategy.

2. Analyze Your Website’s Performance

The next step is to analyze your website’s performance. This will give you an idea of where your site currently ranks for your target keywords and how much work needs to be done to improve your ranking.

You can use several tools to do this, including Google Analytics and Moz’s Open Site Explorer.

3. Benchmark Against Your Competitors

It’s also important to benchmark your website against your competitors. This will give you an idea of where you stand in relation to them and what you need to do to improve your ranking.

Tools like Alexa and SEMrush can be helpful for this.

4. Develop Your eCommerce SEO Strategy

Once you’ve done all of the above, you can start developing your eCommerce SEO strategy. This should include both on-page and off-page optimization tactics, as well as a plan for tracking your progress and measuring success.

5. Prioritize pages

Decide which pages need the most work and which get the most traffic? Start from here. Also, if you have some pages that you want people to focus on, you should give more attention to those.

eCommerce SEO Best Practices

Find the Right Keywords

Keywords have always been the most important part of eCommerce SEO. So, you need to be careful about finding the right keywords.

Your eCommerce SEO strategy starts with finding the right keywords. You want to find ones that have a high search volume but aren’t too competitive.

To do this, you can use a keyword research tools such as:

Both of these tools will show you how many people are searching for a keyword and how competitive it is. The latter is especially important because you don’t want to focus your efforts on keywords that are too difficult to rank for.

You should choose keywords that are relevant to your products.

Use Long-Tail Keywords

Long-tail keywords are phrases that are more specific and usually longer than traditional keywords. They tend to have less competition and may bring in more targeted traffic.

For example, if you sell women’s clothing, a long-tail keyword might be “plus size black dresses for special occasions.” This is more specific than just “black dresses,” so it may be easier to rank for and attract people who are further along in the buying cycle.

Conduct Competitor Research

Conducting a competitor analysis is the second step of eCommerce SEO. Checking what your competitors are doing and where they stand in organic search rankings will give you insights about the trends and allow you to make better decisions for your eCommerce store. There are a few things that you should focus on while conducting a competitor analysis:

  • The number of backlinks they have
  • The type of content they publish
  • Their social media presence
  • Their overall website design and user experience

There are various tools like MozSEMrush, etc. that will help you conduct a detailed competitor analysis.

Establish an Easy Site Architecture

An eCommerce website should have a well-organized and easy to understand site architecture. A good eCommerce site architecture will help search engine crawlers to easily index your website and also help visitors to easily navigate your website.

Some of the things that you need to keep in mind while creating a site architecture for an eCommerce website are:

  • Use breadcrumb navigation on product pages
  • Use keyword-rich URLs
  • Include links to related products on product pages
  • Add a search bar on every page

Focus on On-Page SEO

On-Page SEO has always been important for ranking on SERPs.

For a web page, On-Page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

The on-page SEO of an eCommerce site is similar to that for traditional websites but there are some additional approaches you must keep in mind. For example, product pages need optimization because they rank higher than other parts or sites within the search engine results page (SERP) – this means more traffic and conversions.

Some of the most important On-page SEO techniques for eCommerce websites are:

  • Optimizing the meta titles and descriptions
  • Using the keyword-rich URLs
  • Optimizing the product description
  • Optimizing the visuals as well
  • Adding Schema Markup
  • Having a great linking strategy (both internal and external linking)

Optimize Product Pages

Your eCommerce product pages are some of the most important pages on your site because they’re what people are looking for when they search for your products. As such, you want to make sure they’re optimized for both search engines and potential customers.

Optimize Your Product Descriptions

In addition to your product pages, your product descriptions are also important for eCommerce SEO. These descriptions appear in the search results, so you want to make sure they’re keyword-rich and persuasive.

Here are a few tips:

  • Use natural language
  • Write for your audience
  • Include keywords throughout
  • Keep it short and sweet

Optimize Your Images

Images are an important part of any eCommerce website. Not only do they help break up text and make your site more visually appealing, but they can also help with your SEO efforts.

Here are some tips for optimizing your images:

  • Use descriptive filenames
  • Optimize your alt tags
  • Add a caption
  • Use the right file format

Feature Reviews

If you want to build trust with potential customers, reviews and testimonials are a great way to do it. People are more likely to buy from a company that has positive reviews, so it’s in your best interest to feature them prominently on your site.

There are a few different ways you can do this:

  • Include customer reviews on your product pages
  • Add testimonials to your homepage
  • Feature customer stories on your blog

Improve Site Speed

A slower site can cost you a lot of customer base. Life is fast, and people don’t have enough time and patience to wait for your site to load. If your page is slow, they’ll leave it before taking any action. And Google will for sure lower your ranking on SERPs.

So, what should you do?

First, identify your site speed issues. You can do that by using Google’s PageSpeed Insights tool. It will give you a report with actionable insights on how to improve your speed.

Here are some general tips:

  • Use a content delivery network (CDN)
  • Optimize images
  • Minimize HTTP requests
  • Use browser caching
  • Minimize code

Avoid Duplicate Pages and Content

One eCommerce SEO best practice is to avoid duplicate pages and content. It’s so normal that e-commerce sellers republish the same descriptions on every eCommerce platform because they don’t have the resources to produce special content.

You should try to avoid that. You can try to make some changes and publish later.

Also, duplicate page issues can happen if you have products that come in different colors or sizes, for example. You might be tempted to create a separate page for each product variation, but this can actually hurt your SEO because it creates duplicate content.

Instead of creating multiple pages for each product variation, use what’s called canonical tags. These tags tell search engines which page is the “main” page for a product, and they should be used on all similar pages.

Content Does Matter

This is especially true for product pages because they’re what people are looking for when they search for a product.

Your product descriptions should be clear, concise, and informative. They should also use the keywords you’re targeting. You also can share fresh content to attract organic traffic.

You can share:

  • How-to content and FAQs
  • Product launches
  • Testimonials
  • Webinars
  • Videos

For more ideas, you can check what your competitors are doing.

When you have an idea for content, be sure you create high-quality ones. Be sure that you have a calendar to share them regularly. After all these steps, you also measure results regularly to ensure you get results.

Build High-Quality Backlinks

Backlinking has always been considered the most genuine SEO practice for all websites. For eCommerce SEO, it is even more important. It can create huge traffic to your page.

Backlinks are links from other websites to yours. They’re important because they show search engines that your site is popular and trustworthy. The more high-quality backlinks you have, the better.

To get backlinks, you can reach out to other website owners and ask if they’ll link to your site. You can also participate in forums and comment on blog posts to get your name and website out there. Just make sure you’re leaving helpful comments that contribute to the conversation.

Plus, while building backlinks, always remember that the third-party resource should be authentic and trustworthy. It should be relevant to your niche and you shouldn’t stuff your content with backlinks.

Read Our Blogs

How Long Does SEO Take for Lawyer Websites

As with every answer to any Search Engine Optimization question, the answer is: it depends… Depending on the affecting factors,...

written by jimmy

11:38 am

SEO Terms for Beginners

If you are a Search Engine Optimization (SEO) rookie, you will come across many unfamiliar words. For beginners, we have...
SEO Terms for Beginners

written by jimmy

10:58 am

What is Schema Markup and How Can It Help My Personal Injury Law Firm’s Website?

If you’re a personal injury lawyer, then you know how important it is to have a website that attracts new...

written by jimmy

10:01 am

SEO Ranking Factors for Lawyers

As a lawyer, it’s important to not only stay current on the latest laws and regulations in your field, but...
SEO Ranking

written by jimmy

8:43 am

The Cost of SEO for Lawyers: 6 Factors to Know

Hundreds of thousands of people looking to boost their law firm’s online presence always ask the same question: SEO cost...
Cost of SEO for Lawyers

written by jimmy

5:18 am

How to Use HARO for Backlinks & Publicity

If you’re looking for ways to get backlinks and publicity for your law firm, then you should definitely check out...
How to Use HARO for Backlinks & Publicity

written by jimmy

7:23 am

How to Create Strategy for Local SEO?

Ranking for keyword terms can be difficult, especially for small businesses. While larger, more resourced companies target the keywords in...
How to Create Strategy for Local SEO

written by jimmy

7:31 am

How to Do Local SEO Audit: How to Improve Your Ranking?

If you’re running a business, it’s important to make sure that you’re doing everything possible to improve your ranking in...
How to Do Local SEO Audit: How to Improve Your Ranking?

written by jimmy

5:25 am

How to Do SEO for Google Maps: Ranking Higher on Google Maps

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers? For...
How to Do SEO for Google Maps: Ranking Higher on Google Maps

written by jimmy

2:08 am

New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...
New York SEO & Digital Marketing Plan for Local Businesses

written by jimmy

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...
laptop-dark-screen-img

written by jimmy

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...
search-img-keyboard

written by jimmy

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...
treadmill-img

written by jimmy

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...
sticky-notes-board-img

written by jimmy

8:10 am

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...
How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by jimmy

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...
sticky-notes-board-img

written by jimmy

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...
white-board-img

written by jimmy

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...
digital-marketing-book-img

written by jimmy

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...
laptop-book-pen-img

written by jimmy

12:58 am

Pay-Per-Click: 10 Benefits Of PPC Advertising For Your Business

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...
discussed-img

written by jimmy

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by jimmy

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...
The 10 Best WordPress SEO Plugins to Boost Your Website

written by jimmy

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...
view-from-rejuvenation

written by jimmy

4:57 am

How to Do SEO for YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by jimmy

9:36 am

Shopify SEO Guide: How To Improve SEO on Shopify?

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...
laptop-img-website

written by jimmy

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

written by jimmy

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by jimmy

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...
What Is A Good SEO Score? – How To Check Your SEO Score?

written by jimmy

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by jimmy

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...
Dofollow Link

written by jimmy

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by jimmy

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by jimmy

3:27 am

How to Make Press Release Submission in SEO?

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by jimmy

9:40 am

What is Anchor Text in SEO? Everything You Need To Know

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

written by jimmy

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by jimmy

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by jimmy

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

written by jimmy

4:41 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...
seo-citation

written by jimmy

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by jimmy

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by jimmy

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by jimmy

6:45 am

On-Page SEO Checklist: How to Optimize Your On-Page SEO

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

written by jimmy

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by jimmy

2:45 am

What is Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by jimmy

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...
Markup

written by jimmy

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by jimmy

1:39 am

How to Find Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by jimmy

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...
seo-search-engine-optimization

written by jimmy

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by jimmy

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by jimmy

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...
user intent

written by jimmy

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by jimmy

5:20 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by jimmy

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by jimmy

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by jimmy

7:03 am

What is Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by jimmy

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by jimmy

2:32 am

Adding User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by jimmy

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by jimmy

12:02 am

Google Analytics

written by jimmy

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by jimmy

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by jimmy

2:16 am

How To Check SEO Ranking | Tools For Checking Google Ranking

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by jimmy

2:06 am

How Important Is Page Speed For SEO And Google Rankings?

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by jimmy

6:01 am

What Are Backlinks in SEO | What Makes Good Backlink?

Simply put, backlinks are links from a page on one website to another. They are an important part of how...
consultant

written by jimmy

3:15 am

What is an SEO Service in 2020?

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by jimmy

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...
actual seo

written by jimmy

10:58 pm

3 SEO Tips for Small Businesses in 2020

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

written by jimmy

10:03 pm