Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and secure pages for visitors. This approach makes it become the number one search engine in the world.

Today, the way we do SEO is different from 10 years ago. Over the last decade, every major update by Google has had an impact on best practices for SEO.

Well, SEO is vital to ensure you rank high enough on the search engine result page (SERP). To keep your space, you need to keep up with these Google algorithm updates.

If your content doesn’t keep up with them, you risk losing your space on the SERP as well as potential visitors, and customers.

What is the Google algorithm?

Google’s algorithm is a complex system that is constantly evolving. Google uses a number of factors to determine which results to show for a given query. These factors include things like the location of the user, the history of their searches, and the content of the websites.

Google also takes into account the authority of websites, as well as factors like how many other websites are linking to them. All of these factors are constantly being weighted and re-weighted by Google in order to deliver the most relevant results to users.

While Google’s algorithm is always changing, its goal remains the same: to provide users with the most relevant and useful results for their queries.

Major Algorithm Updates

1. Google Panda

Release date: February 23, 2011

Google Panda is a Google algorithm that was first introduced in 2011. The purpose of the algorithm is to penalize websites that have low-quality content.

Google Panda is updated periodically, and the most recent update was in July 2015. Google Panda has had a significant impact on the SEO industry, and many website owners have had to adapt their content strategy in order to avoid being penalized.

Despite the challenges, Google Panda has overall been a positive change for the SEO industry, as it has forced website owners to focus on producing high-quality content.

2. Venice (2012)

Release date: February 27, 2012

In 2012, Google released an algorithm update called Venice. The update was designed to improve the ranking of local results in Google’s search engine. The update included a number of changes, such as the inclusion of implied locations and the use of Google+ pages as a ranking signal. Google also began to show results from a user’s current location, even if they had not explicitly stated it in their search query. The Venice update was a significant change for Google, and it had a major impact on local search results.

3. Penguin (2012)

Release date: April 24, 2012

Google Penguin was an update that targeted websites that were violating Google’s Webmaster Guidelines by engaging in black-hat SEO practices such as keyword stuffing, link farms, and other manipulative linking schemes.

This update had a significant impact on many websites, with some sites seeing a drop in traffic of up to 80%. Google Penguin was initially rolled out as a filter for search engine results, but in September 2016, it was added to Google’s core algorithm.

4. Pirate (2012)

Release date: August 10, 2012

Google Pirate was an update that targeted websites that were engaged in copyright infringement. Websites that were affected by this update saw a significant drop in their search traffic. Google Pirate was initially rolled out as a filter for search engine results, but in October 2014, it was added to Google’s core algorithm.

5. Hummingbird (2013)

Release date: August 20, 2013

Google Hummingbird was a major update to Google’s algorithm that focused on understanding the user’s intent behind a query. Google Hummingbird placed more emphasis on natural language processing and semantic search.

This update had a significant impact on the way Google understands queries, and as a result, the way that Google ranks websites.

6. Pigeon (2013)

Release date: July 24, 2014

Google Pigeon was an update to Google’s local search algorithm. Google Pigeon gave more weight to the relevancy of a business listing in relation to the user’s current location. It considers searcher location when displaying results, allowing searchers to treat Google Search and Google Maps the same.

This update also expanded Google’s local search results from seven to ten listings.

7. HTTPS/SSL (2014)

Release date: 2014

Google HTTPS/SSL was an update that rewarded websites that were using SSL encryption by giving them a slight rankings boost. Google HTTPS/SSL was initially rolled out as a filter for search engine results, but in January 2017, it was added to Google’s core algorithm.

8. Mobilegeddon (2015)

Release date: April 2015

Google Mobilegeddon was an update that rewarded websites that were mobile-friendly by giving them a slight rankings boost. Google Mobilegeddon was initially rolled out as a filter for search engine results, but in May 2016, it was added to Google’s core algorithm.

9. RankBrain (2015)

Release date: October 26, 2015

It was a part of Hummingbird. Google RankBrain is an artificial intelligence system that Google uses to interpret and rank search queries. Google RankBrain is constantly learning and evolving, and it is now considered to be one of the most important ranking factors in Google’s algorithm.

10. Possum (2016)

Release date: September 1, 2016

“Possum” is the name given to an unconfirmed but documented update that appeared to most significantly impact Google’s local search algorithm.

Google’s algorithm update Possum applied several changes to its local ranking filter, improving the relevance of search results. This had a positive impact on businesses that were not doing well in organic rankings

11. (Mobile) Speed Update (2018)

Release date: July, 2018

Google announced that starting in July 2018, page speed will be a ranking factor for mobile searches. With the update, Google started to reward websites that were fast and responsive on mobile devices by giving them a slight rankings boost. Google’s (Mobile) Speed Update was initially rolled out as a filter for search engine results, but in July 2018, it was added to Google’s core algorithm.

12. Medic (2018)

Release date: August 1, 2018

Google Medic was an update that targeted websites in the medical and health industry. Google Medic placed more emphasis on expert sources and authoritative content. This update had a significant impact on many websites in the medical and health industry, with some sites seeing a drop in traffic of up to 50%.

13. BERT (2019)

Release date: October, 2019

Google BERT improved Google’s ability to understand the user’s intent behind a query. Google BERT placed more emphasis on natural language processing and semantic search. This update had a significant impact on the way Google understands queries, and as a result, the way that Google ranks websites.

14. Page Experience Update (2021)

Release date: May 2021

Google announced its latest algorithm update – the 2021 Page Experience Update. Google said they would be using a set of new metrics, called the Core Web Vitals, to measure the quality of a user’s experience on a webpage.

Google also announced that it would be giving more weight to pages that provide a great user experience. This update is significant because it shows that Google is placing increased importance on the experience a user has on a website.

This means that, in order to rank well on Google, it is now more important than ever to focus on providing a great user experience. There are many factors that go into providing a great user experience, but some of the most important are page load speed, mobile-friendliness, and intrusive interstitials. If you want to make sure your website is ready for the 2021 Page Experience Update, make sure you focus on these important factors.

Recent Algorithm Updates (2021 – 2022)

May 2022 Core Update

Release date: May 25, 2022

Core updates involve large changes. Google has announced that they will be rolling out a new algorithm update in May 2022. This update, known as the “Core Update,” is designed to improve the quality of search results.

It focuses on “quality signals” such as content, user experience, and authority. The update is also designed to address some of the common complaints about Google’s search results, such as the overdose of low-quality content and the lack of freshness. This update was completed on June 9th.

Product Reviews Update

Release date: Mar 23, 2022

Google announced on March 23rd that they had released an update to their products. The Product Reviews Update went live two days later, and according to Rank Risk Indexes reports a small spike in SERP fluctuations occurred during this time period – however it decreased after its initial appearance the next day (25th).

Desktop Page Experience Update

Release date: Feb 22, 2022

Pages that have a great user experience are highlighted in the latest update to our Desktop Page Experience. This includes pages with mobile-friendliness, intrusive interstitials, and safe browsing as well speed metrics known as Core Web Vitals for fast loading time!

Product Reviews Update

Release date: Dec 1, 2021

Google announced that the Product Review update had begun rolling out on December 1st, and it showed a spike in SERP fluctuations. The index increased high levels of fluctuation until December 7th when they returned to normal again by 8 pm EST (11:00 PM).

The announcement was completed after 21 days due to its large-scale release which took about three weeks for most websites’ algorithms to transition over all aspects including link-building strategies.

November 2021 Local Search Update

Release date: Nov 30, 2021

Local search updates are constantly being made to make the local experience better for users. This included an update that rebalanced some factors like relevance and prominence in order to give a more accurate portrayal of what’s available within your area when you type “local business” or something similar into Google Search! The new balances were implemented on December 8th.

November 2021 Core Update

Release date: Nov 17, 2021

Google announced on November 17th that they were to release the November Core Update that day. On the 18th Rank Risk Index reported a spike in SERP fluctuations both mobile and desktop, with normal levels restored by the next morning. This update was completed by the 30th of the same month.

November 2021 Spam Update

Release date: Nov 3, 2021

We all know how it feels when we get spammed with messages that our inboxes are not ready for. That’s why this update was completed on November 11th- the end of September.

This means you can rest assured knowing your site will never again be targeted by those ads causing unwanted clutter in an already stressful situation, which could lead users away from clicking through.

Page Title Rewrites

Release date: Aug 16, 2021

Google has been rewriting titles for pages in the SERP, and each page now has one title. Before this changeover from the old style to a new way of doing things most had different titles depending on what keyword they were optimized towards but not anymore.

July 2021 Link Spam Update

Release date: Jul 26, 2021

Google announced that they began rolling out the Link Spam update on July 26th. The purpose of this new measure is to identify and nullify spam across multiple languages, which was completed by August 24th.

July 2021 Core Update

Release date: Jul 1, 2021

Google announced that the July 2021 Core Update had been released. This is part two in a two-part core update. This update is designed to improve Google’s ability to understand and rank content, making it more relevant and helpful for users.

Spam Update Part 2

Release date: Jun 28, 2021

The second part of Google’s spam update was released on June 28th. It took only one day for this new software to go live and start cleaning up the web!

Spam Update

Release date: Jun 23, 2021

This update is designed to target spammy links and sites that Google believes are violating its guidelines.

Page Experience Update

Release date: Jun 15, 2021

On June 15, Google announced its Page Experience Update. This update is designed to help Google better understand how users interact with websites, and to ultimately improve the search experience for users.

Protecting People From Harassment Update

Release date: Jun 10, 2021

Google has announced an update to its algorithm that will help to protect people from online harassment.

The update, which is based on feedback from users and experts, is designed to make it easier for Google to identify and remove content that violates its policies on harassment and abuse. In addition, the update penalizes sites that host this type of content.

June 2021 Core Update

Release date: Jun 2, 2021

Google released its June 2021 Core Update on June 2, 2021. Google updates its algorithms on a regular basis to ensure that users are getting the most relevant and accurate results for their queries.

Product Reviews Update

Release date: Apr 8, 2021

Google has announced that Product Review Update will launch on April 8th, 2021. The update is designed to improve the quality of product review content on the web affecting both Google Search and Google Shopping. This update has an impact on how Google ranks product review content in search results.

Passage Ranking Update

Release date: Feb 10, 2021

Passage Ranking Update, announced in February 2021, is designed to improve the ranking of passages from websites. Google has stated that the update will help users finds the “right information faster,” and that it will primarily affect searches that are looking for specific facts or details.

How to stay up to date with Google algorithm updates?

Google’s search algorithms are updated thousands of times per year. Most of these changes are minor. However, “core” updates are sometimes announced well ahead of the rollout to give webmasters the chance to prepare and optimize accordingly.

The easiest way to prepare for and benefit from any Google algorithm update is simply to review Google’s documentation on search engine optimization. Broadly speaking, if you can optimize your site from the outset such that you are producing high-quality content and providing great experiences for users and robots, you will not have much to worry about.

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New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...

written by Jimmy Huh

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...

written by Jimmy Huh

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...

written by Jimmy Huh

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

written by Jimmy Huh

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

written by Jimmy Huh

8:13 am

Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by Jimmy Huh

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

written by Jimmy Huh

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

written by Jimmy Huh

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

written by Jimmy Huh

12:58 am

10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

written by Jimmy Huh

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by Jimmy Huh

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

written by Jimmy Huh

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

written by Jimmy Huh

4:57 am

How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by Jimmy Huh

9:36 am

Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

written by Jimmy Huh

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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written by Jimmy Huh

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by Jimmy Huh

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

written by Jimmy Huh

2:50 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

written by Jimmy Huh

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by Jimmy Huh

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by Jimmy Huh

3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by Jimmy Huh

9:40 am

Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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written by Jimmy Huh

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by Jimmy Huh

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by Jimmy Huh

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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written by Jimmy Huh

4:41 am

The 14 Most Common Myths About SEO Debunked

written by Jimmy Huh

1:19 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

written by Jimmy Huh

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by Jimmy Huh

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by Jimmy Huh

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by Jimmy Huh

6:45 am

Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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written by Jimmy Huh

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by Jimmy Huh

2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by Jimmy Huh

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

written by Jimmy Huh

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by Jimmy Huh

1:39 am

How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by Jimmy Huh

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

written by Jimmy Huh

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by Jimmy Huh

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by Jimmy Huh

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

written by Jimmy Huh

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by Jimmy Huh

5:20 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by Jimmy Huh

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by Jimmy Huh

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by Jimmy Huh

7:03 am

What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by Jimmy Huh

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by Jimmy Huh

2:32 am

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by Jimmy Huh

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by Jimmy Huh

12:02 am

Google Analytics

written by Jimmy Huh

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by Jimmy Huh

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by Jimmy Huh

2:16 am

Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by Jimmy Huh

2:06 am

Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by Jimmy Huh

6:01 am

The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

written by Jimmy Huh

3:15 am

Revolutionize Your Dental Practice with Effective SEO Techniques

written by Jimmy Huh

9:17 pm

2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by Jimmy Huh

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

written by Jimmy Huh

10:58 pm

Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

written by Jimmy Huh

10:03 pm

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