X

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website. But what are the best keywords for SEO and what makes one keyword stronger or more effective than another?

The process of keyword research allows you to identify and audit the search terms that are entered into a search engine most often by users who make up your target audience. When you are able to see this data you can create content that incorporates these queries, be it words or phrases, so your site is positioned at or very near the top of users’ organic search results pages.

Keyword research provides a wealth of crucial information such as which queries to target, their popularity and ranking difficulty, long-tail vs shorter keywords, and many other useful analytics to enhance your content.

Increased Traffic

When you pinpoint the most effective keywords for your website content, you are increasing your website’s chances to receive higher rankings in user search results pages. This results in greater visibility and more traffic drawn to your website by users who are seeking out the goods or services that you offer.

We turn to the Internet for just about everything these days. Whether it’s to learn something, solve a problem, or make a purchase, you want users to select your website to satisfy the search. Proven keywords will lead them to your site and encourage them to answer your call to action, whatever you decide that should be.

But it starts with finding popular SEO keywords with proper intent and search volume. That is how you increase your customer acquisition rates.

Stay Ahead of Your Competitors

You’re not the only website using certain targeted keywords out there. That’s another reason why it’s important that you know how to find the right keywords for SEO. Any particular keyword is probably in use by someone else on the most popular search engines and your job is to determine who that is, how they are using it, and the rankings of those businesses online using it in their content.

Knowing this information can give you an edge on your competitors by learning how those sites are implementing your same targeted keywords, their rankings, the level of authority in their content, and the length of time these competitors’ sites have been active online. Once you know this information you can create content that will help your website get noticed quicker and stand tall among your competition.

Effective Search Intent

When you research SEO keywords, sharpening your focus on search intent helps in choosing keywords that cater to the reasons why certain users are searching online. These can be broken down into three types of searches: informational, commercial, and navigational.

Informational searches are those conducted by users who are researching a certain topic. Commercial searches are those conducted by users who are looking to make a purchase. Navigational searches are those conducted by users who are searching for another website or page.

Choosing keywords for your website should address all types of intent through high value content that users are going to want to read. Consider what your users may be seeking as you develop your keywords and that can be a very powerful method for driving traffic to your site.

Keywords may sound similar, but they can be positioned for better success depending on the intent of the search. For example: a search query like ‘low cost car insurance’ is very different from a search query like ‘car insurance laws by state’. The first is a commercial keyword phrase, the second would be considered an informational keyword phrase.

The goal is to create content that meets the needs of all three types of search intent as your keywords will target different pages that relate to specific search queries. As always, be sure that your content is unique and valuable, especially for pages ranking in informational search queries. Competition can be fierce, particularly for keywords that are targeted towards commercial and navigational searches.

Conducting SEO Keyword Research

Choosing keywords isn’t easy. Performing effective SEO keyword research that incorporates all essential aspects of a successful keyword can instantly improve your content.

Keyword Relevance

Search engine rankings are extremely specific. Google, in particular, ranks content based on relevance to a user’s search intent. Therefore, the content on your site will only rank if a certain keyword is relevant to a user’s unique query. But the ranking determination doesn’t end there, your content must also meet Google’s high standards of value for that specific query. If they decide your content is the most valuable online, only then will your content rank for the keyword. If another site has a higher level of value, their content will rank higher instead.

Expertise

If you can prove your website is the most authoritative and trusted expert on a certain topic, your content will be given a higher position in search results pages. So you must do everything you can to ensure that your content is not only valuable but receiving consistent promotion and backlinks with other sites and platforms. Basically, content that is cited by others and shared widely is going to gain a lot more attention and interest, making it more popular and placed higher in search engine results pages. Some keywords have strong search engine results pages that come with credited sources that are highly trusted individuals and organizations. You may have a very high mountain to climb to outrank that level of content.

Monthly Search Volume

The objective of SEO keyword research is to find the ideal keyword to drive traffic to your site. However, if you’ve chosen a keyword that gets you optimal search rankings but is rarely found in search queries then what’s the point? Monthly search volume refers to how often a particular keyword is employed in user queries during any given month.

This does not mean you should always choose the most popular keywords either. There is an important distinction between volume and popularity. The first is more important than the latter because of relevance. A popular keyword may not be relevant to your website or search intent and some keywords are just too popular, making them too competitive.

Building Content

Content is king. Keep repeating it. Remind yourself every time you’re not sure if your content is fully optimized for maximum efficacy. How you reach an audience is just as important as what you are giving them to consume.

How are you presenting your content to the public? Are you writing an article, a product page, a blog post? Is it valuable content, full of useful information and data that helps to inform, solve a problem, or provide a description for a product or service? All of these attributes are vital to ensure that your content meets the criteria of Google and other search engines for results page rankings.

Good SEO keywords found in authoritative content can be the winning combination that drives more traffic to your website. Consider quality and quantity in equal measure when choosing keywords that will have the greatest impact on your site’s position in users’ search engine results pages.

Optimizing Your Keywords

How and where you place SEO keywords inside your content matters. Remember, content is king and so it must be unique and informative but also well-written. But sometimes, certain keywords and phrases can be very difficult to incorporate into your content without committing grammatical errors. Optimizing SEO keywords for certain types of content can be a challenge as you want the material to sound authentic but you also want the keywords to rank properly.

You may not be able to fit a specific keyword or phrase into your content. Try to place that keyword inside of the image file name on your web page. You can still enjoy the benefit of favorable search engine rankings even if the user does not actually see the keyword on the page.

Types of Keywords

What makes a good keyword? You have many different types from which to choose. Consider these popular and effective types of keywords that cover a wide range of purposes:

Short-tail Keywords

These are keywords that are one or two words in length and refer to broad topics or terms.

Long-tail Keywords

These are typically phrases made up of three or more words and feature at least one descriptive term. Simply put, these keywords are somewhat more specific in their reference to something.

Geo-targeted Keywords

These can be a keyword or a phrase with a geotag in last position. Geo-targeted keywords will end with a geographical location such as ‘Los Angeles’ or “NYC’ or a descriptor of an area relevant to the user such as ‘near me’. This type of keyword often holds lower overall search volume but results in higher conversions due to specificity and relevance to the user’s query.

Brand Name Keywords

These keywords are helpful for companies to get their name in the public discourse. However, a company can have some difficulty ranking high in search engine results pages using their brand name. That could be due to the name sounding very generic or the name is used in other content that has ranked higher for a third party. Competitors may also be bidding on the same brand name for search queries. So use this type of keyword carefully when it relates to your own goods and services.

Read Our Blogs

How Long Does SEO Take for Lawyer Websites

As with every answer to any Search Engine Optimization question, the answer is: it depends… Depending on the affecting factors,...

written by jimmy

11:38 am

SEO Terms for Beginners

If you are a Search Engine Optimization (SEO) rookie, you will come across many unfamiliar words. For beginners, we have...
SEO Terms for Beginners

written by jimmy

10:58 am

What is Schema Markup and How Can It Help My Personal Injury Law Firm’s Website?

If you’re a personal injury lawyer, then you know how important it is to have a website that attracts new...

written by jimmy

10:01 am

SEO Ranking Factors for Lawyers

As a lawyer, it’s important to not only stay current on the latest laws and regulations in your field, but...
SEO Ranking

written by jimmy

8:43 am

The Cost of SEO for Lawyers: 6 Factors to Know

Hundreds of thousands of people looking to boost their law firm’s online presence always ask the same question: SEO cost...
Cost of SEO for Lawyers

written by jimmy

5:18 am

How to Use HARO for Backlinks & Publicity

If you’re looking for ways to get backlinks and publicity for your law firm, then you should definitely check out...
How to Use HARO for Backlinks & Publicity

written by jimmy

7:23 am

How to Create Strategy for Local SEO?

Ranking for keyword terms can be difficult, especially for small businesses. While larger, more resourced companies target the keywords in...
How to Create Strategy for Local SEO

written by jimmy

7:31 am

How to Do Local SEO Audit: How to Improve Your Ranking?

If you’re running a business, it’s important to make sure that you’re doing everything possible to improve your ranking in...
How to Do Local SEO Audit: How to Improve Your Ranking?

written by jimmy

5:25 am

How to Do SEO for Google Maps: Ranking Higher on Google Maps

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers? For...
How to Do SEO for Google Maps: Ranking Higher on Google Maps

written by jimmy

2:08 am

New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...
New York SEO & Digital Marketing Plan for Local Businesses

written by jimmy

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...
laptop-dark-screen-img

written by jimmy

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...
search-img-keyboard

written by jimmy

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...
treadmill-img

written by jimmy

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...
sticky-notes-board-img

written by jimmy

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...
9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

written by jimmy

8:13 am

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...
How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by jimmy

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...
sticky-notes-board-img

written by jimmy

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...
white-board-img

written by jimmy

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...
digital-marketing-book-img

written by jimmy

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...
laptop-book-pen-img

written by jimmy

12:58 am

Pay-Per-Click: 10 Benefits Of PPC Advertising For Your Business

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...
discussed-img

written by jimmy

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by jimmy

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...
The 10 Best WordPress SEO Plugins to Boost Your Website

written by jimmy

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...
view-from-rejuvenation

written by jimmy

4:57 am

How to Do SEO for YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by jimmy

9:36 am

Shopify SEO Guide: How To Improve SEO on Shopify?

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...
laptop-img-website

written by jimmy

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

written by jimmy

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by jimmy

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...
What Is A Good SEO Score? – How To Check Your SEO Score?

written by jimmy

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by jimmy

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...
Dofollow Link

written by jimmy

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by jimmy

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by jimmy

3:27 am

How to Make Press Release Submission in SEO?

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by jimmy

9:40 am

What is Anchor Text in SEO? Everything You Need To Know

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

written by jimmy

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by jimmy

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by jimmy

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

written by jimmy

4:41 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...
seo-citation

written by jimmy

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by jimmy

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by jimmy

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by jimmy

6:45 am

On-Page SEO Checklist: How to Optimize Your On-Page SEO

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

written by jimmy

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by jimmy

2:45 am

What is Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by jimmy

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...
Markup

written by jimmy

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by jimmy

1:39 am

How to Find Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by jimmy

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...
seo-search-engine-optimization

written by jimmy

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by jimmy

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by jimmy

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...
user intent

written by jimmy

2:41 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by jimmy

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by jimmy

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by jimmy

7:03 am

What is Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by jimmy

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by jimmy

2:32 am

Adding User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by jimmy

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by jimmy

12:02 am

Google Analytics

written by jimmy

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by jimmy

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by jimmy

2:16 am

How To Check SEO Ranking | Tools For Checking Google Ranking

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by jimmy

2:06 am

How Important Is Page Speed For SEO And Google Rankings?

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by jimmy

6:01 am

What Are Backlinks in SEO | What Makes Good Backlink?

Simply put, backlinks are links from a page on one website to another. They are an important part of how...
consultant

written by jimmy

3:15 am

What is an SEO Service in 2020?

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by jimmy

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...
actual seo

written by jimmy

10:58 pm

3 SEO Tips for Small Businesses in 2020

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

written by jimmy

10:03 pm