Local SEO Audit | Improve Your Rankings with JH SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to improve your ranking in local search results. After all, most people who are looking for a business like yours will start by doing a local search.

Google numbers show that Google Maps searches for “curbside pickup” grew 9,000% Y/Y, and searches containing “local” and “business” grew more than 80% Y/Y.

Moreover, Statista shows that 50% of all searches on Google are for local information and almost a third of consumers search for a local business online every day.

That is not something to overlook.

So, if you also want to be in the game, you should start your local SEO efforts with an audit that’ll help your business have a site structure and content plan targeting specific geographic locations.

If you want your site to survive the digital age, you need a local SEO audit.

What is Local SEO?

Before we start with the how-to part, let’s answer one question first. What is local SEO?

Local SEO (Search Engine Optimization) is the practice of optimizing a website so that it ranks higher for certain “geo-targeted” searches. The goal of Local SEO is to help people find your business when they are searching for products or services that you offer in their local area.

For instance, if someone searches for “plumber near me” or “restaurants in Chicago,” Google will show them a list of businesses that match those search terms. Local SEO is what helps your business show up in that list.

Here’s how Moz defines local SEO:

Local SEO is the process of making your business visible on Google when people in your local area are searching for the goods or services you offer.

To do that, you need to make sure your website contains all the right information that Google uses to determine how and where to rank businesses in a local search. That’s what we’ll be covering in this post.

Why is local SEO important?

The success of your business is dependent on your ability to connect and communicate with your audience. This is basically why you need local SEO. Local SEO helps you improve your business’s visibility on the internet to reach your target audience.

However, of course, ranking high on the first page of SERPs among all those big companies can be hard. If you have a local fast-food restaurant, it is impossible to rank for the keyword “fast-food” globally.

Local SEO gives you a chance to compete with global giants.

If you want people in your local area to find your business, Local SEO is essential. Here are a few statistics that show how important local search has become:

93% of US consumers searched online for a local business (Source: BrightLocal)
46% of all Google searches are seeking local information (Source: Go Globe)
80% of location-based mobile searches result in purchases (Source: Search Engine Land)

As you can see, if you want people to find your business, you need to make sure your website is optimized for local search. Luckily, this is something that’s relatively easy to do.

But how?

How to Do Local SEO Audit?

This local SEO checklist outlines 11 things you should consider when it comes to optimizing a website to target local areas. By checking off the items in this local SEO checklist, you can increase your chances of getting found for relevant local searches.

Conduct Local Keyword Research

The first step in any SEO audit is keyword research. Keyword research is how you figure out which keywords to target in your SEO efforts.

To do local keyword research, start by brainstorming a list of relevant keywords that people might use to find businesses like yours in your local area.

For instance, if you own a restaurant in Chicago, some relevant keywords might be “restaurants in Chicago,” “Chicago restaurants,” and “best restaurants in Chicago.”

Once you have a list of potential keywords, it’s time to start using some tools to see how often people are actually searching for those keywords and how difficult it would be to rank for them.

Two great tools for local keyword research are Google Keyword Planner and Answer the Public.

With Google Keyword Planner, you can enter a list of potential keywords and see how often people are searching for them in your local area. You can also see how difficult it would be to rank for those keywords by looking at the “Competition” column.

Answer the Public is a great tool for generating even more ideas for relevant keywords. Just enter a seed keyword and it will generate a list of related questions that people are asking about that topic.

Page Optimization

There are a few different places on your website where you can include keywords to signal to Google what your website is about. These places are called “meta tags.”

The three most important meta tags for local SEO are the title tag, meta description, and header tags.

The title tag is the text that appears in the search results for your page. It should be close to 60 characters long and include your target keyword.
The meta description is the short description that appears under your title in the search results. It should be around 155 characters long and also include your target keyword.
Header tags are the headlines on your page (H1, H2, etc.). You should include your target keyword in at least one of your header tags.

But, of course, meta tags are not the only things you will optimize. In addition to meta tags, you also want to make sure that the actual content on your website is optimized for your target keywords. This means that you’ll create valuable content, you’ll add visuals and include your keywords in the body text of your pages.

But beware! Don’t engage in something called “keyword stuffing,” which is when you stuff so many keywords into your content that it becomes difficult to read. Not only will this turn off potential customers, but Google will also penalize you for it.

A good rule of thumb is to use your target keyword a few times throughout the content on each page of your website.

If you want even more help with on-page optimization, Check out this guide.

Website Audit

Once you’ve done your keyword research, it’s time to start auditing your website to see how well it’s currently optimized for those keywords.

To do a website audit, the first thing you need to do is create a list of all the pages on your website. You can do this by looking at your website’s sitemap or just crawling through your website and making a list of all the different pages.

With your focused keyword data in hand, it’s time to start checking your pages to ensure they are optimized for maximum crawlability, indexability, and visibility.

Generally, an audit is designed to analyze the structure, meta tags, content, and site experience.

Here, there are many site auditing tools you can use such as Semrush or Ahrefs. They can crawl a website to identify issues and give advice on actions to take based on your needs.

Schema Markup

Schema markup is code that you can add to your website to help search engines understand your content better.

Your content depends on what type of business is this and how can you use the content as a lead generation magnet.

One type of schema markup that’s especially useful for local businesses is called “LocalBusiness” schema.

Adding LocalBusiness schema to your website tells search engines like Google exactly what kind of business you have, where it’s located, and how people can contact you.

NAP Consistency

Another important factor for local SEO is what’s called “NAP consistency.”

NAP stands for “Name, Address, and Phone number.” It’s basically your business’s contact information.

For your local SEO efforts to be successful, it’s important that your NAP information is consistent across the web. That means that if your business name is “James Smith Plumbing,” you shouldn’t list it as “James Smith Plumbers” on any other websites.

Consistency is especially important when it comes to your business name and address. If your NAP information isn’t consistent, Google may not be able to understand where your business is located and how to rank it in local search results.

Google Business Profile

The first step in increasing visibility in Google Maps is creating and optimizing your Google Business Profile (GBP).

Don’t you remember if you already verify your account? Don’t worry. Just search your business name on Google or Google Maps. If you don’t have an account, create one for free.

Add data to your profile. Start with basics such as business name, category, address, phone number, web address, and hours.
Add some photos. Show your store or office from inside and outside. For example, if you have a restaurant, add some photos of food and drinks. If you have a dentist’s office, you can show some technological devices you use. Profiles with photos get 35% more clicks.
Ensure your business details are complete and up-to-date.
Be consistent with name and address
Add your local phone number
Keep your hours updated
Write a detailed business description that captures your target keyword
Categorize your business

Google Business Profile provides a signal to Google of your business’s existence. So, having a GBP account with up-to-date information is the first and the most important step.

Competitor Analysis

Conduct a competitive analysis. This is one of the fundamentals of all marketing efforts including local SEO audits. Find your primary competitors.
3-5 of your primary competitors from the local snack pack will be enough to do a local SEO audit.

With the competitors you identified, check out each one’s GMB relevance, domain authority, keywords they rank for, and the backlinks they have.

I’ve already mentioned the importance of all these elements. In this way, you can find out the things they do differently than you or the opportunities that are not discovered by your competitors yet.

You should also check your competitors’ reviews, ratings and visuals on their GMB profiles. Furthermore, you can find out if they engage in GMB spam.

To know more about your competitor, the better. Knowing all this information will give you a hint about how the market is doing, how your competitors gain strength and how you can outrank them.

Citations

A citation is simply a mention of your business name and contact information on another website. Citations help search engines like Google verify that your business exists and is located where you say it is.

Well, the more citations you have, the better.

There are a few different ways to get citations for your business. The easiest way is to submit your business information to online directories like Yelp, Foursquare, and Yahoo Local.

Another way to get citations is by asking other local businesses to mention your company on their websites. For example, if you have a good relationship with a local hardware store, you could ask them to add your business information to their “local resources” page.

Local Link Building

Link building is one of the most important SEO strategies for increasing your visibility in Google Maps. When you include links to your website from other websites, you are sending a signal to Google that your site is credible and trustworthy.

There are a few ways to build local links:

Listings and Directories: Add your business to as many listings and directories as possible. Make sure you include NAP (name, address, phone number) information on all listings.

Citations: A citation is simply an mention of your business name and contact information on another website. It doesn’t have to be a link. Include NAP information on as many citations as possible.

Guest Posts: You can write guest posts on other blogs in your industry. Include a link back to your website in the author bio section.
Infographics: Create an infographic and include a link back to your site when you share it on other websites.
Local Partnerships: Find businesses in your area that are not in direct competition with you and offer to do something together such as co-sponsoring an event or writing a blog post. For example, if you’re a florist, you can partner with a local wedding planner.
Press Releases: Write press releases about your business and send them to local media outlets. You can also submit them to online press release sites.

Make sure all links pointing to your website are high-quality and relevant. The best way to get high-quality links is to create great content that people will want to share.

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How Long Does SEO Take for Lawyer Websites

As with every answer to any Search Engine Optimization question, the answer is: it depends… Depending on the affecting factors,...

written by Jimmy Huh

11:38 am

SEO Terms for Beginners

If you are a Search Engine Optimization (SEO) rookie, you will come across many unfamiliar words. For beginners, we have...

written by Jimmy Huh

10:58 am

What is Schema Markup and How Can It Help My Personal Injury Law Firm’s Website?

If you’re a personal injury lawyer, then you know how important it is to have a website that attracts new...

written by Jimmy Huh

10:01 am

SEO Ranking Factors for Lawyers

As a lawyer, it’s important to not only stay current on the latest laws and regulations in your field, but...

written by Jimmy Huh

8:43 am

The Cost of SEO for Lawyers: 6 Factors to Know

Hundreds of thousands of people looking to boost their law firm’s online presence always ask the same question: SEO cost...

written by Jimmy Huh

5:18 am

How to Use HARO for Backlinks & Publicity

If you’re looking for ways to get backlinks and publicity for your law firm, then you should definitely check out...

written by Jimmy Huh

7:23 am

How to Create a Strategy for Local SEO?

Ranking for keyword terms can be difficult, especially for small businesses. While larger, more resourced companies target the keywords in...

written by Jimmy Huh

7:31 am

How to Do SEO for Google Maps: Ranking Higher on Google Maps

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers? For...

written by Jimmy Huh

2:08 am

New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...

written by Jimmy Huh

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...

written by Jimmy Huh

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...

written by Jimmy Huh

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

written by Jimmy Huh

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

written by Jimmy Huh

8:13 am

Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by Jimmy Huh

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

written by Jimmy Huh

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

written by Jimmy Huh

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

written by Jimmy Huh

12:58 am

10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

written by Jimmy Huh

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by Jimmy Huh

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

written by Jimmy Huh

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

written by Jimmy Huh

4:57 am

How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by Jimmy Huh

9:36 am

Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

written by Jimmy Huh

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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written by Jimmy Huh

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by Jimmy Huh

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

written by Jimmy Huh

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by Jimmy Huh

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

written by Jimmy Huh

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by Jimmy Huh

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by Jimmy Huh

3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by Jimmy Huh

9:40 am

Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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written by Jimmy Huh

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by Jimmy Huh

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by Jimmy Huh

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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written by Jimmy Huh

4:41 am

The 14 Most Common Myths About SEO Debunked

written by Jimmy Huh

1:19 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

written by Jimmy Huh

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by Jimmy Huh

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by Jimmy Huh

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by Jimmy Huh

6:45 am

Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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written by Jimmy Huh

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by Jimmy Huh

2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by Jimmy Huh

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

written by Jimmy Huh

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by Jimmy Huh

1:39 am

How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by Jimmy Huh

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

written by Jimmy Huh

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by Jimmy Huh

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by Jimmy Huh

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

written by Jimmy Huh

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by Jimmy Huh

5:20 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by Jimmy Huh

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by Jimmy Huh

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by Jimmy Huh

7:03 am

What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by Jimmy Huh

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by Jimmy Huh

2:32 am

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by Jimmy Huh

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by Jimmy Huh

12:02 am

Google Analytics

written by Jimmy Huh

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by Jimmy Huh

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by Jimmy Huh

2:16 am

Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by Jimmy Huh

2:06 am

Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by Jimmy Huh

6:01 am

The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

written by Jimmy Huh

3:15 am

Revolutionize Your Dental Practice with Effective SEO Techniques

written by Jimmy Huh

9:17 pm

2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by Jimmy Huh

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

written by Jimmy Huh

10:58 pm

Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

written by Jimmy Huh

10:03 pm

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How to Do Local SEO Audit: How to Improve Your Ranking?

What is Local SEO?

Why is local SEO important?

How to Do Local SEO Audit?

Conduct Local Keyword Research

Page Optimization

Website Audit

Schema Markup

NAP Consistency

Google Business Profile

Competitor Analysis

Citations

Local Link Building

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