HARO Mastery: Leveraging Backlinks and Publicity

If you’re looking for ways to get backlinks and publicity for your law firm, then you should definitely check out HARO. In this article, we’ll show you how to use HARO to get high-quality backlinks and traffic to your website!

What Is HARO?

HARO, or Help A Reporter Out, is a platform that connects journalists with sources for their articles. It’s launched in 2006 by Peter Shankman, and since then it’s become one of the most popular ways for journalists to find sources for their stories.

HARO is a great alternative to traditional PR because it’s much less expensive and it’s a great way to get your law firm in front of a new audience.

How Do I Sign Up For HARO?

Signing up for HARO is easy and it’s free! Just head over to their website and create an account.

Once you’ve created an account, you’ll need to verify your email address. After that, you can start receiving pitches from journalists.

How Do I Respond To A Query On HARO?

If you have a free account, you’ll get 3 emails per day. These emails will contain queries from journalists that are looking for sources for their articles.

When you find a query that’s relevant to your law firm, simply reply to the email and provide your contact information.

You can also respond to queries on the HARO website. Just login and you’ll be able to see all of the queries that have been posted.

How Do I Know If A HARO Query Is Right For Me?

Before you reply to a query, make sure that it’s relevant to your law firm. You don’t want to waste your time pitching to a journalist that’s not interested in what you have to say.

You should also make sure that you’re able to provide value to the journalist. If you can’t provide valuable information, then the journalist is not going to be interested in using you as a source.

What Should I Include In My Pitch?

When you’re pitching to a journalist, make sure that you’re clear and concise. They’re not going to want to read a long, drawn-out email from you.

Make sure that you state what you do for a living and how you can help the journalist with their article. You should also include your contact information so that they can easily get in touch with you.

You can also include links to your website or blog so that the journalist can learn more about you and your law firm.

What Are Some Tips For Writing A Great HARO Pitch?

Here are a few tips to help you write a great pitch:

1. Keep it short and sweet: Like we said before, journalists don’t want to read a long, drawn-out email from you. Keep your pitch short and to the point.

2. Be clear and concise: Make sure that you state what you do for a living and how you can help the journalist with their article.

3. Include your contact information: Make sure that the journalist can easily get in touch with you by including your contact information in your pitch.

4. Include links to your website or blog: This will give the journalist more information about you and your law firm.

5. Follow up: After you’ve sent your pitch, make sure to follow up with the journalist to see if they’re interested in using you as a source for their article.

Free vs Paid Subscriptions

Free Version:

3 Emails with a list of queries per day

Subscription Advantages:

Keyword Alerts
Profile Creation
Text Alerts
Search Online
Head Start

HARO offers both free and paid subscriptions. With a free subscription, you’ll get 3 emails per day with queries from journalists.

Paid subscriptions start at $19/month, and you’ll get access to keyword alerts and head start features which is a great way to make sure you’re always the first to know about queries that are relevant to your law firm.

Paid subscription to HARO lets you search their query database for the related queries
You’ll also be able to create a profile on the HARO website, which will give journalists a way to learn more about you and your law firm.

Finally, paid subscribers also get text alerts, which is a great way to make sure you never miss a query.

How Often Are The HARO Queries Released?

HARO pitches are released 3 times per day, at 5am, 12pm, and 5pm EST.

Keep in mind that you’ll need to be quick to respond to queries, as journalists are often bombarded with responses and they may only choose one or two sources for their article.

What Kind Of Results Can I Expect From HARO?

If you’re able to secure a backlink from a HARO pitch, it will most likely be a high-quality backlink because it’s coming from a reputable source.

In addition, getting featured in an article can also lead to an increase in traffic and visibility for your law firm.

Are There Any Disadvantages To Using HARO?

The main disadvantage of using HARO is that it takes a lot of time and effort to secure a backlink or feature in an article.

You’ll need to sift through a lot of queries that are not relevant to your law firm, and you’ll need to be quick to respond to the queries that are relevant.

In addition, there’s no guarantee that you’ll get featured in an article, even if you do everything right.

However, we believe that the advantages of using HARO far outweigh the disadvantages!

Conclusion

Although it takes some time and effort to secure a backlink or feature in an article, we believe that it’s well worth it!

If you’re looking for a way to get more exposure for your law firm, we recommend giving HARO a try.

written by Jimmy Huh

28th March, 2025

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How to Use HARO for Backlinks & Publicity