Top SEO Mistakes to Avoid for Better Rankings

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research, and find a few phrases that help you get more traffic. Then when you expect to see your website start climbing the search results, you didn’t get the results you hoped for.

We all faced similar situations.

Even if SEO looks super easy, it takes time to master it, and from small local businesses to big corporations, lots of website owners make some mistakes.

SEO methods are constantly evolving. The market is predicted to reach $1.6 billion by 2027. As a consequence, search engines are changing and developing some rules. While it already requires some effort to stay on top of the search results, SEO mistakes can make it even more time-consuming.

SEO has lots of advantages, and don’t worry; if you fix a few simple mistakes, you probably get better results. Let’s check some of the most common SEO mistakes you also may make.

1. Not Setting Clear Goals

The first step to having a good SEO strategy is to know what you want to achieve. You can’t start SEO activities if you don’t know where you want to be in the future.

It’s not surprising that you need some goals to achieve them.

But many website owners and marketers start their SEO campaigns without goals. They think SEO will increase their traffic and their sales.

It doesn’t always work like that.

First of all, you need to determine the specific results you want, like positioning your website on the first page of Google for specific keywords, getting more organic traffic, improving click-through rate, etc.

2. Ignoring User Intent

User Intent is what a user wants to achieve by typing something in the search bar. It would be best if you kept that in mind when creating SEO content because it can significantly impact your website ranking.

There are five types of Search Intent:

Do Queries: The user is looking to do something. They want to take action. These queries typically start with buy, make, cook, build, etc.
Website Queries: The user is looking for a specific website or web page. These queries typically include the name of the website or web page they are looking for.
Visit in Person Queries: The user is looking for a physical location. They want to visit a store, restaurant, or other type of business in person. These queries typically include the name of the business and the location.
Multiple User Intent queries: Some queries can have multiple user intents. For example, a query like “pizza near me” could be classified as a Do Query (the user wants to order pizza) or a Visit in Person Query (the user wants to find a pizza place to visit).

Depending on the type of user intent, you need to create SEO content and use different SEO strategies. If you don’t optimize your website according to the user intent, you may get a high bounce rate, which will negatively impact your SEO ranking.

3. Not Optimizing Your Website for Mobile

With the increasing popularity of smartphones, it’s essential to have a mobile-friendly website. You should know that people use their phones not only to call or text but also to search for information, products, or services.

If your website is not mobile-friendly, you may lose lots of potential customers because they will go to your competition. Also, from July 1st, 2019, Google started using mobile-first indexing for all websites. It means that Google will primarily use the mobile version of your website to rank it in the search results.

4. Not Tracking the Results

If you don’t track your SEO results, you won’t know what works and doesn’t.

You need to see which SEO strategies bring you more organic traffic and conversions because SEO isn’t only about traffic. It’s also about conversion. Without that data, you can’t improve your SEO campaign.

There are lots of SEO tools that offer analytics features like Google Analytics, Semrush, Moz, etc. You should use them to track your SEO results and see what you need to improve.

5. Not Optimizing for Local Search

If you have a small business, it can be quite hard to compete with the industry giants, even on Google. You can see they almost always take that first few results.

But, it doesn’t have to be the same for local results.

You need to do some local SEO if you have a local business. It means that you need to optimize your website for local search.

You can start by creating a Google Business Profile and filling out all the required information. After that, you should focus on creating SEO content optimized for local searches. You must include keywords related to location pages to your city or region, etc.

It would be best if you also asked your customers to leave reviews on your Google Business Profile listing. Positive reviews can have a significant impact on your SEO ranking.

6. Trying to Rank For The Wrong Keywords

Choosing the right keywords is essential for SEO success, and we can see that it can be tricky.

Remember the user’s intent. You need to do some keyword research and find the most popular keywords related to your niche, product, or services. But, it would help if you didn’t stop there.

Lots of people fall into the trap of targeting highly competitive keywords to get more traffic.

So try to focus on long-tail keywords because they usually have lower competition and higher conversion rates.

7. Skipping Title Tags and Meta Descriptions

Title tags and meta descriptions are an essential part of SEO. They help search engines understand what your website is about. Without them, you rank lower in searches.

Also, your title tags and meta descriptions are like an advertisement for your website. They need to be unique and attention-grabbing if you want people to click on your website in the search results.

Don’t try to make your company name the title of every single page. Use keywords and customize them.

If you skip title tags and meta descriptions, you miss out on a valuable SEO opportunity.

8. Not Using Anchor Text for Internal Links

Anchor text is visible, clickable text in a hyperlink and labels the destination of a link. Search engines use anchor text, along with other factors, to determine the relevancy of a website for specific searches.

Using tailored anchor text for internal links can help you rank higher in the search results. Instead of generic anchor texts, try to use tailored ones and mix different kinds of anchor texts.

9. Focusing on Quantity Over Quality While Building Links

When it comes to SEO, it’s not about the quantity of links, but the quality. It would help if you focused on getting high-quality links from relevant and authoritative websites.

A few high-quality links are worth more than hundreds of low-quality links. So, don’t waste your time and effort on link-building schemes that promise hundreds or even thousands of links. They will do more harm than good.

10. Poor or Duplicate Content

This one is a huge mistake.

Avoid poor and duplicate content.

Your content needs to be better than your competition if you want to rank higher in the search results. Poor content can affect your conversation, and duplicate content can even create bigger problems.

This is an SEO mistake that can have direct consequences for your website. Not only will it hurt your search engine ranking, but it could also lead to your site being penalized or removed from Google’s index entirely.

With so much at stake, it’s simply not worth the risk of publishing low-quality content. If you’re unsure how to create quality content, consider hiring a professional copywriter or editor. With their help, you can ensure that your site’s content is both engaging and original.

11. Not Having an SEO Plan

It can be challenging to build or execute SEO strategies.

If you don’t have a roadmap, you must build one now.

Without a plan, you won’t know which SEO strategies to implement or how to measure your results. So, look at your site and results and determine where you want them to be.

Set goals and make a plan to achieve them.

Your SEO plan should include your SEO goals, target keywords, SEO strategies, etc. It should also specify how to track your results and what you will do if something isn’t working as planned.

12. Missing Alternative Texts

If you have broken images or missing alternative texts on your website, it can harm your SEO ranking. That’s because search engines can’t index images, so they rely on alternative text to understand what an image is about.

To fix this, you need to check all the images on your website and make sure that they have valid alternative texts. You can use SEO tools like Screaming Frog to find broken images and missing alternative texts.

13. Having a Slow Site

Your website needs to be fast if you want people to stay on it and convert.

Moreover, a slow-loading page could result in a lower position in search results, as Google has stated that it is a factor in their ranking algorithm.

You can use SEO tools like Google PageSpeed Insights to check the speed of your website. If your website is slow, you need to fix the issue as soon as possible.

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If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

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9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

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Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

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10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

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What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

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How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

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How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

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10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

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14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

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The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

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How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

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How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

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Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

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Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

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What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

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How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

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Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

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How to Find a Good SEO Consultant

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How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

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How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

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How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

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What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

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How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

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Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

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What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

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What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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View All

The 13 Extremely Important SEO Mistakes You Have to Avoid

1. Not Setting Clear Goals

2. Ignoring User Intent

3. Not Optimizing Your Website for Mobile

4. Not Tracking the Results

5. Not Optimizing for Local Search

6. Trying to Rank For The Wrong Keywords

7. Skipping Title Tags and Meta Descriptions

8. Not Using Anchor Text for Internal Links

9. Focusing on Quantity Over Quality While Building Links

10. Poor or Duplicate Content

11. Not Having an SEO Plan

12. Missing Alternative Texts

13. Having a Slow Site

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