You Searched “Chicago SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Securing a quality Chicago SEO agency is harder than ever. As Google’s algorithm advances with AI like RankBrain and BERT, SEO has become more about knowing the searcher’s intent, the keywords they use, and what content they seek.
The primary insight is that SEO campaigns need to be customized from the start, and the agency or freelancer you select must understand your business, your audience, and how these elements align with Google’s expectations for what users want to see and convert on.
The range of search methods and the multiple variations people might use should be kept in mind. Different variations like “Chicago SEO,” “Chicago SEO Company,” “Chicago SEO Services,” and “Best Chicago SEO Company” must be factored in. “Best Chicago SEO” or “Best SEO Company” could be informational searches for reviews, while “Chicago SEO Services” shows a desire to find a local provider. “Chicago SEO Consultant” might draw those looking for a more specialized or affordable service. Those in search of full-service solutions will find a broader range of services and expertise at a leading SEO agency.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s AI collects data on search patterns, focusing on who is searching, how they search, where they search, what they click, and the words they use. Small words like “a,” “or,” and “for” can make a big difference in intent, and Google sorts pages by analyzing these nuances and user behavior.
Get Clear KPIs and Growth Points
We should define what metrics are most critical for you. Is it getting contact form submissions for quotes, or is it about driving sales with multiple items per transaction?
By identifying what’s important, JH SEO can give a quote that includes both a plan and suggestions for things like Content and Google Ads.
Site Audit and Technical Review
At this point, we’ll assess the site’s layout, speed, and any technical errors that might negatively impact user experience or trigger a Google flag. Google has highlighted site speed as a ranking factor.
Keyword Research
Using Google’s Keyword Planner alongside AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we select the right keywords for each page to help reach our KPI objectives.
Keyword Mapping onto Pages (Sales, Service, Blog)
After determining the keywords, we organize them by user intent (informational, sales, product) and assign these groups to a page, which is then updated or created to meet that intent.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
We review the top pages for each term, examining their URL slugs, title tags, page content, and types of content (e.g., images, tables, videos). A competitor analysis is also performed using SEO tools.
This gives us a strategy to create a page that meets baseline requirements, enhanced with extra content and links to other pages.
On-Page SEO Roll Out
We will utilize our in-house team to start building the best landing pages.
Content Plan and Content Clustering
Our team will reach out to sync on data points, voice, and key messages before initiating content creation.
The content will involve refreshing our main pages with mapped keywords and adding blog posts or extensive articles on relevant subjects.
To give an example, our client Gameday Men’s Health, specializing in TRT, had us create TRT sales pages for the XYZ location. We also produced long-form blog posts like “What is TRT” and linked these to other pages on the site.
Backlinking
The practice of backlinking consists of acquiring links or mentions from other sites to our content.
HARO (Help A Reporter Out) is our top choice for this purpose. We connect you with journalists seeking sources. If HARO had a reporter needing information on testosterone, we’d facilitate a quote and provide a link to our site.
Another technique for backlinking is manual outreach. By examining competitor backlinks and contacting suitable blogs, we can learn how to have them feature a post that mentions our site.
We use long-form content or power pages that others refer to in their work. High-quality pieces often serve as references to substantiate various claims.
Frequently Asked Questions
Why is SEO important?
By investing in SEO, you can elevate your online visibility and improve your site’s ranking on search engines like Google, resulting in more traffic and greater business exposure.
How does local SEO work?
The focus of local SEO is to enhance your business’s relevance to local clients. This boosts your local visibility, making your profiles more appealing and increasing foot traffic.
How much does SEO cost?
Estimating SEO pricing without consulting an expert is challenging, as strategies are customized to individual needs. Reach out for a free audit and to discuss pricing and strategy.
Are FAQs good for SEO?
A great way to optimize internal links is by incorporating FAQ pages, which add depth to your website. Distributing these FAQs across your site strengthens internal linking and boosts your presence.
How long does SEO take?
The effects of SEO often become evident in six to twelve months, depending on your field and current status. Nonetheless, several clients have noticed benefits as early as two months in. Even after your SEO starts working, continued effort is needed to stay ahead. If you’re considering SEO, call us to consult with Chicago professionals and discuss your timeline.
What are the most important Google SEO factors?
A fast, mobile-friendly, and accessible website is essential for better rankings. Potential clients are deterred by slow or inaccessible sites. Backlinks, content optimization, and site authority also play significant roles.
What is on-page SEO?
By optimizing visual content and HTML through on-page SEO, websites become more user-friendly and relevant to search queries, boosting both their visual appeal and their organic search rankings.
How do I know if SEO is working?
SEO should lead to greater website traffic, even as other tools analyze various factors and rankings. A well-designed SEO strategy is marked by better search engine rankings and increased traffic.
What is off-page SEO?
To reach top rankings on major search engines, off-page SEO tactics like social media marketing and link building are advantageous. Since search engines prioritize delivering value, they consider these entities when ranking sites. A strong off-page SEO strategy can boost your ranking and increase user traffic through blog references and social media mentions.
How do SEO backlinks work?
When another website links to your page, it creates a backlink that boosts the credibility of your content and raises your rankings. There are several ways to approach link building, but the most effective is to create original, high-value content that other sites will naturally want to share.
Do 404 errors hurt SEO?
Broken links, which are known as 404 errors, can detract from user experience by preventing access to your site. Beyond traffic loss, broken links are ineffective in boosting your online ranking.
How much does SEO cost?
Estimating SEO costs can be tough without consulting an expert, as strategies vary by client. Reach out for a free audit where we can discuss pricing and strategy.
How do I increase visibility on Google?
Multiple SEO methods can elevate your business’s visibility. Contact us for a free session to discover the best approaches to driving traffic to your site.