Google Maps SEO and Local SEO Service
Make your business stand out at the top of the local mapsToday, many of us turn to Google for a service we need and do research about businesses near us in seconds.
That’s why Google Maps SEO services are crucial for your business. Even if your business is already listed on the maps, this doesn’t mean it’ll help you reach potential customers. To get more traffic and benefit from Google Maps, your business needs to stand out at the top of local maps.
Jimmy Huh and his team provide Google Maps SEO and Local SEO services in many areas. If you want to increase your visibility on local maps, call us.
What is Google Maps SEO?
Google Maps SEO is the process of optimizing a business’s Google My Business listing in order to improve its visibility and ranking in Google Maps. When done correctly, Google Maps SEO can help you to attract more attention from potential customers who are searching for businesses in their local area.
In order to optimize a Google My Business listing, businesses need to ensure that:
- Their NAP (Name, Address, Phone number) details are correct and up-to-date.
- They have added relevant categories, keywords, and photos.
- They encourage customers to leave reviews.
Similar to website SEO, Google Maps also requires on-page SEO and off-page SEO but the requirements and strategies are different. On-Page SEO on Google Maps is applied to posts. Citations that include the NAP information of a business can be considered off-page SEO.
Perfect Your Google Business Profile
The first step in increasing visibility in Google Maps is creating and optimizing your Google Business Profile (GBP).
Don’t you remember if you already verify your account? Don’t worry. Just search your business name on Google or Google Maps. If you don’t have an account, create one for free.
- Add data to your profile. Start with basics such as business name, category, address, phone number, web address, and hours.
- Add some photos. Show your store or office from inside and outside. For example, if you have a restaurant, add some photos of food and drinks. If you have a dentist’s office, you can show some technological devices you use. Profiles with photos get 35% more clicks.
- Ensure your business details are complete and up-to-date.
- Be consistent with name and address.
- Add your local phone number.
- Keep your hours updated.
- Write a detailed business description that captures your target keyword.
- Categorize your business.
Google Business Profile provides a signal to Google of your business’s existence. So, having a GBP account with up-to-date information is the first and the most important step.
Post on Your Google Business Profile Regularly
Do you know that, like a social media platform, you can publish posts on your Google Maps business listing? More importantly, Google rewards businesses that share posts regularly with higher visibility in Google Maps.
Updating your profile signals to Google that you are an active business. This helps you to get better visibility on local searches.
On top of that, when consumers are on search engines, posting to your business profile can help strengthen engagement with your customers. Inform your potential customers about product launches, offers, and upcoming events.
- Always ensure that the information you share on your business profile is accurate and up-to-date.
- Information should be consistent across your online profile.
- Add photos to your posts.
- Optimize your posts with your target keyword.
Add Photos
Did you know visuals are more likely to boost viewer engagement regarding shares or clicks? Actually, a third of all the searches are for images.
Moreover, Google loves images. With the help of advancing photo-recognition technology, Google now shows images in local search results.
If you don’t have images on your Google Business Profile, you miss a great opportunity.
The good news is you can easily add images to your profile with a few clicks. Go to the “Photos” tab in your GBP dashboard, and click the plus sign.
From there, you can drag and drop several photos and even videos if you want.
Upload high-quality photos to your business listing that capture the atmosphere and feeling of your business. The more pictures you add, the better your chances of ranking high.
Build Credibility With Reviews
Credibility is one of the most important qualities in your industry. And you can build it for your business through reviews.
A survey by Brightlocal indicates that 87% of online searchers read local business reviews before making buying decisions in 2020.
Google pays close attention to that too.
So, consider politely asking your customers for reviews – especially soon after you’ve successfully provided a product or service, and your customer has a positive experience.
Even Google recommends reminding your customers to leave a review, but you can’t offer them any form of incentive.
Google cares how many reviews your business has and how active you respond to those reviews.
How can JH SEO Help You with Google Maps SEO?
Step 1
Research
We’ll perform a competitor analysis and determine the best local keywords for your Google Maps SEO.
Step 2
Analyze
We’ll find out the best solutions for you business; translate data into a strategic vision.
Step 3
Execute
We’ll take action: Make sure that your business is listed in the correct category, add information and use keyword-rich titles and descriptions to help google understand what your business is all about.
Step 4
Report
Time to measure the performance. Define KPIs, determine benchmarks.
Step 5
Maintain and Grow
Grow the strategy and maintain visibility with ongoing strategies.
Frequently Asked Questions
Are Google Maps good for SEO?
Google Maps is a powerful tool for businesses looking to improve their SEO. Businesses can list their location, hours, and contact information on Google search results. Google Maps also provides driving directions and turn-by-turn navigation, making it easy for customers to find your business. Overall, Google Maps is an extremely effective tool for businesses that want to improve their SEO.
Is Google Maps SEO necessary?
Google Maps is a powerful tool that can help businesses to reach a wider audience. By optimizing their listings for Google Maps, businesses can attract more customers and increase their chances of being found by potential customers. Especially, for businesses that are just starting out or have a limited online presence, Google Maps SEO can be a valuable way to increase visibility and attract customers.
How long does it take to rank on Google Maps?
Unfortunately, there is no definitive answer. The time it takes will vary depending on factors such as the competitiveness of the keywords and the quality of the optimization efforts. Businesses need to put in the effort to ensure that their Google Maps listing is optimized for SEO. You can see results within a few months if you are committed to having a high Google Maps ranking.
How do I use Google Maps for SEO?
Google Maps can help improve your website’s SEO as well. By listing your business on Google Maps and local directories, you can boost your visibility in SERPs, attracting more website visitors. Additionally, Google Maps offers valuable insights into customer behavior, such as popular search terms and areas of interest. Leveraging this data ensures your website is optimized effectively for Google’s search algorithm.
Need Help with SEO? Check Out Our Other Services
On-Page SEO Service
Today, online presence and visibility are almost everything. People turn to Google when they need information/services/products. So, do you want to make sure that your website is as visible as possible to search engines and potential visitors? If yes, on-page SEO is a great place to start.
Our team of experts can improve your on-site SEO and help you rank higher on Google. We know what it takes to optimize a website for maximum search engine visibility, and we’ll work tirelessly to help you achieve your goals.
Off-Page SEO Service
Even if you did a good job on your on-page SEO, you may realize it is not enough. If you want to increase your page’s ranking on Google and increase traffic, you need to focus on more than that. Another important Google ranking factor isn’t on your page at all.
It would help if you focused on your off-page SEO strategy. Our off-page SEO service can help you improve your website’s visibility and local search rankings! We offer various services that will increase your website’s authority and help you reach more potential customers.
Content Clustering
There’s one thing that all search engine optimization experts will agree on – content is king. However, simply churning out blog posts and articles isn’t going to cut it these days. You need a content cluster strategy if you want to rank high in the search engines.
Do you struggle to create your own content cluster strategy?
You’re not the only one.
If you want to display topical authority in the eyes of Google and its users, increase total keyword rankings, and drive more organic traffic in the long term, Jimmy Huh can help you structure your pillar page and build a content cluster!
Google Ads Management Services
If you’re running a business, then you know that online advertising is a great way to attract more potential customers. Google Ads is a platform that allows businesses to create targeted ads that will show up when people are searching for related keywords.
And if you’re looking for a comprehensive Google Ads management service, then look no further than our team at JH SEO.