Harness the Power of Local SEO for Your Business
Search Engine Optimization is a proven marketing tool for helping businesses succeed. In today’s high-tech marketplace, your company’s website is one of the most important facets of your online presence. If your website hasn’t been optimized for the best possible placement in users’ search results pages, then your business isn’t enjoying the visibility it deserves.
If customers can’t find you in their search results, then you’re not generating revenue. The fact is, online users typically don’t scroll past the first page of their search results when seeking out the product or service they need.
That’s why it’s so important to ensure that your company website is the first one a customer finds when he or she is searching for the product or service that you offer.
If your business advertises and operates online but also owns brick-and-mortar locations for customers to visit, then local SEO is vital for giving you an edge over the competition.
How Local SEO Rankings Help You Succeed
Retailers who only offer their products in a brick-and-mortar location or service providers such as attorneys, physicians, or HVAC repair companies serving the community must place an emphasis on local SEO to ensure that customers find their website links in search results pages.
Optimizing your company website for maximum visibility to prospective customers in your area makes it easier for them to patronize your business. Local SEO puts your goods and services in front of the people in your neighborhood and community who are more likely to be searching for nearby businesses like yours.
That means optimizing every facet of your website so the popular search engines like Google, Yahoo, and Bing position your link at or near the top of the first page of users’ local search engine results. Our team of local SEO experts can help rank your website higher with localized intent across on-page and off-page optimization.
Small business owners can rely on local SEO to direct local customers to brick-and-mortar locations to convert on a sale. The next time someone types in “plumbers near me” when a toilet is backed up or a dishwasher has flooded the kitchen, you want them to find your company first because you serve their area. A homeowner in New York isn’t searching for a plumber based in Pennsylvania.
Optimizing your website for local search results allows for local customers to find you and hire you.
Local SEO Results in New York
Your local SEO strategy puts your business in front of those customers in your area who are seeking you out. Without a strong local SEO campaign in place, you may only have your site optimized for search results with users worldwide. But that doesn’t necessarily mean users in your neighborhood or community can find you just as easily.
There is a difference between general SEO and local SEO strategies and the proof is in the results. Optimizing all of your website’s most important attributes for higher local rankings in search results pages of your local customers can increase foot traffic along with online traffic. Localized optimization requires more than just the right keywords and carefully-considered content.
Your website should always have correct and up to date contact information including the name, address, and phone number of your business. This will help local customers find your business in both their search results and when visiting the physical location of the business.
Gaining Local Visibility
Developing your audience on a local level is often overlooked by small business owners who have put a lot of time and effort into SEO marketing strategies. The ranking criteria of the major search engines is always evolving and changing to create a better user experience. As a result, businesses have to keep up with all of these changes to maintain an advantageous position in users’ search engine results.
Visibility is critical for success and when your business relies upon prospective customers in the community. The task of search engine optimization becomes even more crucial as it can be tough to stand out from the competition in a tightly contested region where many competitors exist in the marketplace, fighting for customers’ hard-earned dollars.
Prepare to beat the competition with the advantage of SEO. Why leave anything to chance? If your competitors are using local SEO to drive organic traffic to their websites, they are getting the attention and the revenue that your business should be enjoying instead. Working with our team of local SEO specialists can ensure that you have the attention of local clientele in your area who are looking for the products and services you offer.
These are just some of the most effective local SEO services we provide:
Technical SEO for Local Optimization
If your website isn’t functioning properly, no amount of on-page or off-page local search engine optimization is going to help improve your site’s local rankings. The technical aspects of your website should be optimized to function at the highest levels of performance, otherwise the search engines will not give it favored status in users’ results pages.
We can audit the performance statistics of your website and pinpoint the problem areas that are keeping you from achieving the top position on the first page of a New York user’s search results. If your website loading speed lags or the site is difficult to navigate or it lacks compatibility with mobile devices, your website won’t get maximum visibility from the search engines.
Our team can help optimize the technical facets of your company website so you won’t lose out on customers simply because it fails to offer a superior user experience.
Off-Page SEO for Local Optimization
Google, Yahoo, and Bing focus on how much value a website offers to users on their platforms. Every website is judged by a strict set of criteria so only the best sites are shown first. These methods relate to both what’s on the page of your website and what happens away from the pages of your site.
In the case of the latter, off-page activities are those aspects of your website that happen away from the site itself. Off-page local SEO contributes to the assessments of value that search engines use to place the strongest links front and center. Local optimization is performed by ensuring that all of your business information is accurate and correct and the site maintains a valid Google Business Profile. That’s the best way for users to find your website link when they search for the best products or services in their area.
When the search engines are able to identify the accuracy of your business contact information and location, your business website’s local SEO rankings can improve in no time.
On-Page SEO for Local Optimization
Optimizing the on-page attributes of your website for local intent requires a detailed approach to adding increased value. Our specialists can help to audit and optimize the critical factors that search engines consider when analyzing user value and tailor these factors for localized visibility.
These factors include keyword selection, meta descriptions, URL’s, content, title tags, all of the elements that occur on the pages of your company website and they contribute to the user experience. Value is determined by how many visitors click to your site and how long they spend navigating through it.
Our team of local SEO experts will help develop the strength of these elements with local search results in mind, optimizing them with local intent and increasing the local rankings of your website when users are looking for the products or services you offer to the community.
Google shows preference towards those websites that earn organic rankings in search results pages. Our SEO specialists are highly knowledgeable in local search engine optimization techniques to give your business an advantage over the competition in New York.
Websites that offer fresh, unique, and authoritative content are given higher rankings in users’ results pages. Remember, it’s all about how much value your website can provide to visitors. Content that is informative, offers answers and solutions, remains relevant and current at all times, and engages users to spend long periods of time on the site is seen as valuable and the search engine algorithms will score your website higher in results pages.
When you tailor the content to be optimized for local users in the form of service pages, frequently-asked questions, and blog posts so they offer relevant information to local customers in your neighborhood, you can build a following and gain more visibility. Before long, your website becomes a trusted source for authoritative information in your field.
If lackluster content is preventing your website from earning the top results in users’ search pages, our local SEO experts can optimize keywords and phrases for local intent that brings relevant and factual information to local customers searching for your business.
Call JH SEO to Optimize Your Online Presence
The ranking algorithms are constantly evolving and updating as the internet continues to be an essential tool for business. Today’s customer is always in a hurry and in this technologically advanced highly-competitive marketplace, you can’t afford to leave anything to chance. That includes optimizing your business website for all levels of SEO.
You want an SEO agency that is one step ahead of the trends, ready to take on the challenges that are on the horizon of online marketing. We have the answers to your toughest obstacles, whether it’s a website that fails to meet search engine criteria standards or your website’s on-page content isn’t up to par, our team is ready to find and implement the solutions that will give your business the advantage.
Contact us today and schedule an initial consultation to discuss how a smart local SEO campaign can work wonders for your business and help your website gain visibility with local customers in New York.