You Searched “Nashville SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Identifying a dependable Nashville SEO agency is more challenging nowadays. As Google’s AI-driven algorithms like RankBrain and BERT refine, SEO increasingly requires a deep understanding of the searcher’s intent, their language, and the content they engage with.
The key lesson is that SEO strategies should be tailored from the beginning, and the agency or freelancer you work with must have a clear understanding of your business, your customers, and how these elements affect Google’s perception of what users want to see and convert on.
The different search techniques and the various ways people might phrase their searches must be considered. The search terms “Nashville SEO,” “Nashville SEO Company,” “Nashville SEO Services,” and “Best Nashville SEO Company” should all be taken into account. “Best Nashville SEO” or “Best SEO Company” could indicate a search for reviews, while “Nashville SEO Services” shows an intent to find a local provider. “Nashville SEO Consultant” may draw individuals seeking a smaller, more affordable service. If you need comprehensive solutions, a top SEO agency offers a broad array of services and expertise.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s AI collects vast amounts of data on who is searching, how they search, where they search, what they click, the words they use, and their actions. Minor words like “a,” “or,” and “for” can affect intent, and Google uses these subtle differences to rank pages based on user behavior.
Get Clear KPIs and Growth Points
Let’s determine your most important metrics. Is it more valuable to receive contact form submissions for quotes or to secure sales with multiple items per transaction?
By setting priorities, JH SEO can offer a quote that includes a plan and suggests adding components such as Content and Google Ads.
Site Audit and Technical Review
At this point, we’ll analyze the site’s layout, speed, and any technical issues that might impact user experience or trigger a Google flag. Google itself considers site speed a ranking factor.
Keyword Research
Using Google’s Keyword Planner, together with AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we map keywords to specific pages that will help us reach our KPI goals.
Keyword Mapping onto Pages (Sales, Service, Blog)
After aligning on keywords, we categorize them by user intent (informational, sales, product) and assign them to a page, which is then updated or created to meet that intent.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
We assess the top pages for each keyword, checking their URL slugs, title tags, page content, and types of content (e.g., images, tables, videos). We also use SEO tools for a competitor analysis.
This outlines a strategy for building a page that meets basic criteria, with improvements through added content and interlinking.
On-Page SEO Roll Out
Our in-house writers and developers will focus on crafting landing pages that are highly effective.
Content Plan and Content Clustering
Our writers will get in touch to align on data points, tone, and messaging to start developing the content.
Updates will be made to our primary pages aligned with keywords, and additional blog content or detailed articles will address key components.
For instance, Gameday Men’s Health, a client focused on TRT, had us build TRT sales pages for the XYZ location and produce blog content like “What is TRT,” which was then linked to other sections of their site.
Backlinking
Backlinking involves reaching out or utilizing content to have other sites provide links to our site or reference it.
We prefer HARO (Help A Reporter Out) for connecting with journalists. If a reporter needed information on testosterone, we’d facilitate a quote and a link to our site through HARO.
Another backlinking strategy involves manual outreach. By looking at the backlinks of competitors and reaching out to appropriate blogs, we can figure out how to have them write a post that mentions us.
Our approach involves creating power pages or comprehensive content that others use as reference points. Effective content often validates and supports other points.
Frequently Asked Questions
Why is SEO important?
Investing in SEO can greatly enhance your site’s online visibility and boost your ranking on search engines like Google, resulting in increased traffic and visibility for your business.
How does local SEO work?
By focusing on local customers, local SEO enhances your business’s relevance. This boost in local visibility makes your profiles more attractive and drives increased foot traffic.
How much does SEO cost?
It’s hard to estimate SEO costs accurately without consulting an expert because strategies are customized to individual needs. Call us for a free audit and to discuss pricing and strategy.
Are FAQs good for SEO?
Incorporating FAQ pages is a useful method for optimizing internal link-building, adding depth to your website. Spreading these pages across the site helps increase your presence and build strong links.
How long does SEO take?
SEO results typically take six to twelve months to materialize, depending on your industry and current status. However, some clients have experienced benefits as early as the second month. To remain ahead, continuous SEO improvement is key. If you’re considering SEO, call our Nashville experts to discuss your goals and timeline.
What are the most important Google SEO factors?
Make sure your site is fast, mobile-friendly, and accessible to improve rankings, as slow or inaccessible websites turn clients away. Backlinks, optimized content, and authority are also essential.
What is on-page SEO?
Enhancing user-friendliness and relevance through on-page SEO—by optimizing visual content and HTML—helps websites improve both their rankings and their appearance in organic searches.
How do I know if SEO is working?
The success of your SEO efforts should be seen in higher traffic, even if other tools measure different factors. A successful SEO strategy leads to higher search rankings and greater website traffic.
What is off-page SEO?
Off-page SEO, particularly through link building and social media marketing, is crucial for securing a high rank on search engines. Search engines rank websites with the goal of providing valuable results, factoring in these entities. A strong off-page SEO approach can lead to better rankings and more visitors via blog and social media mentions.
How do SEO backlinks work?
Backlinks are generated when a website links back to your content, giving it credibility and helping to boost your rankings. There are other methods for building links, but starting with original and valuable content that other sites want to share is the most effective.
Do 404 errors hurt SEO?
When broken links cause 404 errors, they can negatively impact user experience by blocking access to your site. The effect of broken links includes both lost traffic and their failure to improve your online ranking.
How much does SEO cost?
Estimating SEO pricing can be challenging without expert input, as strategies are tailored to each client. Contact us for a free audit to discuss pricing and strategy.
How do I increase visibility on Google?
Different strategies in SEO can elevate your business’s visibility. Contact us for a free strategy session to find out the best ways to drive traffic to your site.