You Searched “Sacramento SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Locating an effective Sacramento SEO agency has grown more difficult. With Google’s algorithm advancing through AI like RankBrain and BERT, SEO is shifting towards comprehending the searcher’s needs, their search language, and preferred content.
The primary takeaway is that SEO campaigns should be fully customized, and the agency or freelancer you select must understand your business, your customers, and how these factors fit into Google’s expectations of what users will engage with and convert on.
You need to consider the various ways people search and the many different terms they may use. Different variations like “Sacramento SEO,” “Sacramento SEO Company,” “Sacramento SEO Services,” and “Best Sacramento SEO Company” should all be accounted for. While “Best Sacramento SEO” or “Best SEO Company” may be informational searches for reviews, “Sacramento SEO Services” shows a direct intent to find a service provider. “Sacramento SEO Consultant” could appeal to those looking for a smaller, more affordable provider. For clients seeking all-encompassing solutions, a top SEO agency can deliver a wider range of services and knowledge.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s machine learning AI compiles data on search behavior, including who is searching, how and where they search, what words they use, what they click, and their subsequent actions. Simple words such as “a,” “or,” and “for” can greatly impact intent, and Google uses these subtleties to rank pages by studying the positive actions users take.
Get Clear KPIs and Growth Points
It’s important to clarify your key metrics. Is it more valuable to get a contact form submitted for a quote or to secure sales with multiple purchases?
Setting clear priorities enables JH SEO to quote you on a plan and suggest elements like Content and Google Ads to incorporate.
Site Audit and Technical Review
In this step, we’ll evaluate the site’s layout, speed, and technical errors that could impact user experience or trigger a Google warning. Google recognizes site speed as a ranking factor.
Keyword Research
With Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we determine which keywords to assign to pages to meet our KPI goals.
Keyword Mapping onto Pages (Sales, Service, Blog)
When keywords are confirmed, we allocate keyword groupings to a page, understanding the user’s intent (informational, sales, product) and either updating or creating content to match it.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
For each keyword, we assess the pages ranking on page 1, focusing on their URL slugs, title tags, page content, and the types of content used (e.g., images, tables, videos). We also carry out a competitor analysis using SEO tools.
This outlines a strategy for building a page that meets initial standards, with added useful content and links to other pages.
On-Page SEO Roll Out
Using our team of writers and developers, we will craft high-quality landing pages.
Content Plan and Content Clustering
Our team will reach out to coordinate on data points, tone, and key points before starting the content creation.
The content will involve updates to our main pages based on mapped keywords, along with blog entries or comprehensive articles that cover key components.
For instance, Gameday Men’s Health, one of our clients, deals with TRT. We developed sales pages for TRT in XYZ and created in-depth blog posts such as “What is TRT,” linking these posts to other parts of the website.
Backlinking
Backlinking means reaching out or using content to get other websites to link to us or cite our work.
We find HARO (Help A Reporter Out) to be the best resource. We link you with reporters needing information. For example, if HARO had a journalist looking for details on testosterone and its benefits, we’d arrange for them to provide a quote and link to our site.
Manual outreach is an alternative for acquiring backlinks. By analyzing competitor links and contacting pertinent blogs, we can find out how to have them publish a post that cites our content.
We also use power pages or in-depth articles that others cite in their content. People often reference well-written content to validate their arguments.
Frequently Asked Questions
Why is SEO important?
SEO investment can dramatically improve your online presence, making your site rank higher in search engines like Google. This higher ranking will attract more traffic to your site.
How does local SEO work?
The goal of local SEO is to make your business more relevant to local customers. This boost in local visibility will enhance your profiles’ attractiveness and increase foot traffic.
How much does SEO cost?
Pricing SEO can be tricky without consulting an expert because every plan is personalized to the client’s needs. Reach out for a free SEO audit and to explore pricing and strategy.
Are FAQs good for SEO?
Incorporating FAQ pages is an effective way to improve internal link-building and add depth to your website. Spreading these pages across your site strengthens your internal links and boosts your presence.
How long does SEO take?
It generally takes six to twelve months for SEO results to appear, though this varies by industry and your current standing. Some clients, however, have noticed improvements by the second month. It’s important to continue enhancing your SEO efforts to stay ahead in the market. If you’re considering SEO, call us to speak with Sacramento experts and discuss your timeline.
What are the most important Google SEO factors?
Speed, mobile compatibility, and accessibility are critical for your website’s ranking. A slow or inaccessible site can discourage potential clients. Focus on backlinks, content optimization, and building authority to further enhance your site.
What is on-page SEO?
Websites that focus on optimizing visual content and HTML source code through on-page SEO become more user-friendly and relevant to search queries, leading to better rankings in organic searches and enhanced visual appeal.
How do I know if SEO is working?
The outcome of SEO should be reflected in a rise in website traffic, though other tools measure different factors and rankings. Better search rankings combined with more traffic suggest that your SEO strategy is on the right track.
What is off-page SEO?
Applying off-page SEO can boost your ranking on major search engines, thanks to techniques like link building and social media marketing. Search engines aim to provide useful results, so they factor in these entities when ranking websites. A strong off-page SEO plan can improve your ranking and bring in more users through blog references and social media buzz.
How do SEO backlinks work?
Backlinks occur when a website links to your content, giving it credibility and helping to raise your rankings. Even though there are different techniques for link building, the ideal way to begin is by creating original, high-quality content that other sites will want to share.
Do 404 errors hurt SEO?
Broken links, known as 404 errors, can hinder user experience by preventing site access. Broken links not only result in missed traffic but also hinder your online ranking.
How much does SEO cost?
Since SEO strategies are client-specific, it’s hard to estimate costs beforehand. Contact us for a free SEO audit to discuss both pricing and strategy.
How do I increase visibility on Google?
Numerous SEO tactics can increase your business’s visibility. Book a free strategy session with us to explore the best ways to drive traffic to your site.