You Searched “San Antonio SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Identifying a skilled San Antonio SEO agency is more challenging than ever. Google’s algorithm, enhanced by AI such as RankBrain and BERT, now makes SEO more about understanding the searcher’s intent, their keywords, and their preferred content.
The fundamental takeaway is that SEO strategies should be tailored from the beginning, and the agency or freelancer you work with must understand your business, your audience, and how these factors shape Google’s view of what users will want to engage with and convert on.
The different ways people search and the numerous ways they might phrase their queries must be considered. Variations like “San Antonio SEO,” “San Antonio SEO Company,” “San Antonio SEO Services,” and “Best San Antonio SEO Company” must all be taken into account. “Best San Antonio SEO” or “Best SEO Company” may indicate a search for reviews, while “San Antonio SEO Services” suggests an intent to find a provider. “San Antonio SEO Consultant” could appeal to those seeking a smaller, more affordable option. For clients who want all-encompassing solutions, a top SEO agency can offer a more extensive range of services and knowledge.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s AI collects thousands of data points regarding who is searching, how they search, where they search, what they click, the words they use, and the actions they take. Simple words like “a,” “or,” and “for” can alter search intent, and Google ranks pages by analyzing these small differences and the positive actions users take.
Get Clear KPIs and Growth Points
It’s crucial to understand your most important metrics. Are you seeking contact form submissions for quotes, or do you prioritize sales with multiple items?
Setting clear priorities allows JH SEO to provide a quote that includes the plan and recommendations for things like Content and Google Ads.
Site Audit and Technical Review
In this step, we’ll review the site’s layout, speed, and any technical issues that might impact user experience or cause a Google flag. Google has stated that site speed is a ranking factor.
Keyword Research
By utilizing Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we strategically map out keywords to pages that will help meet our KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
After finalizing the keywords, we assign keyword groups to specific pages based on the user’s intent (informational, sales, product) and adjust or create content to align with that intent.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
We assess the top-ranking pages for each term, focusing on their URL slugs, title tags, page content, and types of content (e.g., images, tables, videos). Additionally, we conduct a competitor analysis with various SEO tools.
This provides a plan for crafting a page that meets baseline criteria, with opportunities to add valuable content and link to additional pages.
On-Page SEO Roll Out
Our internal team will craft landing pages to ensure they are the best they can be.
Content Plan and Content Clustering
We will connect with you to coordinate data points, tone, and talking points as we start building content.
Content updates will focus on our main pages aligned with keywords and feature blog entries or thorough articles addressing key topics.
As an example, Gameday Men’s Health, one of our clients, offers TRT services. We built sales pages for TRT in the XYZ location and developed long-form blog pieces such as “What is TRT,” linking these to additional site pages.
Backlinking
Backlinking is the method of encouraging other websites to include links to our content or cite it as a source.
Our preferred method is using HARO (Help A Reporter Out). We connect you with reporters who require information. If a HARO journalist was looking for insights on testosterone, we’d help them get a quote and link back to our site.
Another way to gain backlinks is through manual outreach. By reviewing competitor backlinks and contacting relevant blogs, we can identify what is needed to get them to write a post that cites our content.
We also focus on crafting power pages or long-form content that gets referenced by others. Quality content is often used to reinforce arguments or claims.
Frequently Asked Questions
Why is SEO important?
With SEO investment, you can boost your online visibility and climb higher in search engine results like Google, leading to greater attention and increased traffic to your site.
How does local SEO work?
Local SEO works by improving your business’s relevance to the local market. Increased local visibility enhances the appeal of your profiles and increases foot traffic.
How much does SEO cost?
Getting a clear SEO price estimate is difficult without consulting an expert, as strategies are tailored to each client’s needs. Contact us for a free audit and to discuss pricing and strategy.
Are FAQs good for SEO?
To optimize internal link-building, include FAQ pages on your website. This not only adds depth but also enhances your presence and strengthens internal links by distributing FAQs across the site.
How long does SEO take?
Typically, SEO results appear within six to twelve months, depending on your business and current standing. However, some clients have experienced benefits as soon as the second month. Sustaining and enhancing your SEO is crucial to staying ahead. If you’re considering SEO, reach out to our San Antonio team to discuss your goals and timeline.
What are the most important Google SEO factors?
A fast, mobile-responsive, and accessible website is key to better rankings. Slow or inaccessible sites discourage potential clients. Remember, backlinks, content, and authority are vital for improvement.
What is on-page SEO?
On-page SEO efforts that optimize visual content and HTML code make websites more user-friendly and relevant, which in turn improves their rankings in organic searches and their overall appeal.
How do I know if SEO is working?
The effectiveness of SEO should manifest as increased website traffic, despite other tools evaluating various metrics. An effective SEO strategy is evident when both your rankings and website traffic see improvement.
What is off-page SEO?
Off-page SEO techniques, particularly social media marketing and link building, are essential for achieving top rankings on search engines. Search engines prioritize valuable content in their rankings, taking these entities into account. With a strong off-page SEO approach, your site can rank better and gain more visitors through blog references and social media mentions.
How do SEO backlinks work?
A backlink is made when a website links back to your page, lending authority to your content and improving your rankings. Even though there are different link-building techniques, the most effective starting point is to create original, valuable content that other websites will share.
Do 404 errors hurt SEO?
Referred to as 404 errors, broken links can impair user experience by stopping users from visiting your site. Apart from lost traffic, broken links offer no value in enhancing your online position.
How much does SEO cost?
It’s difficult to provide accurate pricing before consulting with an SEO expert, as strategies are client-specific. Feel free to reach out for a free audit to discuss pricing and strategy.
How do I increase visibility on Google?
Various SEO tactics can help enhance your business’s visibility. Arrange a free session with us to identify the best ways to drive traffic to your site.