You Searched “Houston SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
It’s getting tougher to find a strong Houston SEO agency. As Google’s algorithm evolves with AI like RankBrain and BERT, SEO focuses more on truly understanding searcher behavior, their keyword choices, and the content they prefer.
The key insight is that SEO plans must be customized from scratch, and your chosen agency or freelancer needs to understand your business, your customers, and how these elements affect what Google expects users to see, click, and convert on.
The wide range of search techniques and the many variations people might use need to be accounted for. The terms “Houston SEO,” “Houston SEO Company,” “Houston SEO Services,” and “Best Houston SEO Company” all need to be considered. “Best Houston SEO” or “Best SEO Company” may be looking for reviews, while “Houston SEO Services” shows a direct intent to hire. Narrowing it down to “Houston SEO Consultant” could attract those looking for a smaller, more specialized provider. A leading SEO agency is well-equipped to provide a broader spectrum of services and expertise for those needing complete solutions.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s machine learning AI accumulates data on who is searching, how they search, where they search, the words they use, what they click, and their final actions. Words like “a,” “or,” and “for” may appear small, but they can change intent, and Google sorts pages based on these subtleties by reverse-engineering user behavior.
Get Clear KPIs and Growth Points
We need to clarify your key metrics. Are you aiming for contact form submissions for quotes, or are sales with multiple purchases your main focus?
By determining what’s important, JH SEO can not only quote a plan but also suggest the inclusion of Content and Google Ads.
Site Audit and Technical Review
At this stage, we’ll inspect the site’s layout, speed, and technical errors that could hurt user experience or lead to a Google flag. Google notes site speed as a ranking factor.
Keyword Research
We use Google’s Keyword Planner and other tools like AHrefs, SEMrush, Google Search Console, and Google My Business Insights to determine the best keywords for each page to achieve our KPI goals.
Keyword Mapping onto Pages (Sales, Service, Blog)
Once keywords are settled, we categorize them by intent (informational, sales, product) and assign them to pages, ensuring the content is either updated or created to meet the user’s needs.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
For each search term, we review the pages that rank on page 1, including their URL slugs, title tags, page content, and types of content (like images, tables, and videos). We also perform a competitor analysis using SEO tools.
This outlines a roadmap for creating a page that meets foundational requirements, and we can improve it by adding relevant content and interlinking.
On-Page SEO Roll Out
Using our in-house resources, we will begin designing landing pages that are as effective as possible.
Content Plan and Content Clustering
Our writers will get in touch to discuss and align on data points, tone, and key messages for content development.
We will enhance our main pages with targeted keywords and add blog content or significant articles discussing essential elements.
For example, Gameday Men’s Health, a client focusing on TRT, received TRT sales pages for the XYZ location. We also created in-depth blog content like “What is TRT” and linked these articles to other pages on the site.
Backlinking
The goal of backlinking is to encourage other sites to link to or cite our content as a reference.
HARO (Help A Reporter Out) is our go-to resource. We match you with journalists needing information. For example, if a HARO reporter wanted details on testosterone, we’d coordinate to provide a quote and a link to our site.
Manual outreach is a method for building backlinks. By examining the backlinks of our competitors and contacting blogs that align with our interests, we can figure out how to have them feature our content.
Our approach includes creating power pages or detailed content pieces that others use as references. Well-developed content often supports other people’s points.
Frequently Asked Questions
Why is SEO important?
Enhancing your online visibility is achievable through SEO investment, which helps your site rank higher on search engines like Google. As your ranking improves, you will attract more traffic.
How does local SEO work?
The purpose of local SEO is to boost your business’s relevance to local clients. This improved local visibility makes your profiles more appealing and encourages more foot traffic.
How much does SEO cost?
It’s challenging to get an exact SEO pricing estimate without consulting an expert, as each strategy is tailored to the client. Contact us for a free SEO audit and to discuss pricing and strategy.
Are FAQs good for SEO?
Using FAQ pages is an effective strategy to optimize internal link-building and add depth to your website. Spreading them across the site boosts your presence and creates strong internal links.
How long does SEO take?
The timeframe for SEO results is usually six to twelve months, depending on your industry and current ranking. Still, some clients have seen benefits as early as the second month. After SEO takes hold, continuous improvement is vital for staying competitive. If you’re thinking about SEO, consult with Houston experts and discuss your timeline.
What are the most important Google SEO factors?
Ensure your website is quick, mobile-friendly, and accessible to improve rankings, as slow and inaccessible sites can turn clients away. Also, focus on backlinks, content optimization, and site authority.
What is on-page SEO?
Through on-page SEO, optimizing visual content and HTML code helps websites become more user-friendly and relevant to search queries, leading to better rankings and a more attractive appearance.
How do I know if SEO is working?
A successful SEO campaign should lead to more traffic on your website, even if other tools are measuring other factors. Improved search rankings and rising website traffic together signify a strong SEO approach.
What is off-page SEO?
Employing off-page SEO, with a focus on link building and social media marketing, can lead to higher search engine rankings. Search engines consider these entities when ranking websites to ensure valuable results for users. A solid off-page SEO strategy can enhance your site’s ranking and attract more users through blog and social media mentions.
How do SEO backlinks work?
When a website links to your content, it creates a backlink that validates your content and can boost your rankings. While there are other approaches to link building, the best way to begin is by producing original and valuable content that other sites are likely to share.
Do 404 errors hurt SEO?
Broken links, often called 404 errors, can adversely affect user experience by blocking access to your site. Broken links cause lost traffic and don’t contribute to improving your online visibility.
How much does SEO cost?
Estimating SEO pricing can be tricky before speaking with an expert since strategies are tailored. Contact us for a free SEO audit to explore pricing and strategy.
How do I increase visibility on Google?
There are multiple SEO strategies to improve your business’s visibility. Book a free session with us to find out the most effective ways to boost site traffic.