You Searched “Silicon Valley SEO Company” or some longtail variation and Found My Site
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Finding a good Silicon Valley SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT , SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.
The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Silicon Valley SEO”, “Silicon Valley SEO Company”, “Silicon Valley SEO Services”, “Best Silicon Valley SEO Company” all need to be factored in as “Best Silicon Valley SEO” or just “Best SEO Company” could be informational searches looking for reviews; alternatively “Silicon Valley SEO Services” showcase more intent to wanting to find a company that offers SEO services in Silicon Valley; niching down even more “Silicon Valley SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.
Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted bvy Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.
On Page SEO Roll Out
- Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
- For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a orter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
Online exposure may be boosted significantly by investing in SEO, since this will help you to climb the ranks of search engines such as Google, therefore drawing their attention to your company. When your website moves closer to the top of search engine rankings, you will also see an increase in website traffic.
How does local SEO work?
Local search engine optimization, or local SEO, involves concentrating on getting your business relevant to local customers. This will boost your local presence, and as a consequence, your profiles will become more enticing to customers, leading to an increase in foot traffic.
How much does SEO cost?
Because each SEO plan is tailored to the needs of the customer, it can be difficult to receive an exact quote before speaking with an SEO specialist. Please call us to receive a free SEO analysis, after which we can talk about cost and strategy.
Are FAQs good for SEO?
Implementing Frequently Asked Questions (FAQ) pages are a fantastic technique to boost internal link-building since they provide depth to a website. When you distribute frequently asked questions (FAQs) around your website, it will boost your visibility and aid in the creation of solid internal linkages.
How long does SEO take?
When adopting SEO, it can take anywhere from six to twelve months for results to appear, depending on the nature of your organization and its existing position. However, a handful of clients have reported seeing benefits as early as the second month. Even after SEO has taken effect, you must continue to create and strengthen your reputation in order to remain competitive and ahead in the industry. If you are considering adopting SEO for your website, please contact us so we can set up a consultation and discuss your desired timetable.
What are the most important Google SEO factors?
In order to boost your results, ensure that your website is quick, mobile-friendly, and accessible since a lack of speed and accessibility can discourage potential customers from visiting your site. Backlinks, optimized content, as well as authority, are additional significant aspects that lead to the enhancement of your websites.
What is on-page SEO?
When you utilize on-page SEO services, this will allow your business’ website Utilizing on-page SEO services will enable you to make the website of your business more user-friendly and relevant to the search query. The optimization of visual content concludes the on-page SEO process, after which the HTML source code not only makes the website more aesthetically attractive but also contributes to the site’s organic search ranking improvement.
How do I know if SEO is working?
The outcome of SEO should be an increase in website traffic, despite the fact that there are other technologies developed to examine various elements and website rankings. You have a well-designed SEO plan if you are able to enhance your ranking on search engines while also generating more website traffic.
What is off-page SEO?
Due to variables such as social media marketing and link building, it might be advantageous to utilize an off-page SEO strategy while attempting to get a high ranking in search engines. Since search engines only want to provide people with results that are valuable to them, they consider these entities when ranking websites; therefore, if you have a solid off-page SEO strategy, your website will rank higher and attract more new users due to blog posts references as well as social media mentions.
How do SEO backlink work?
When a website connects back to one of your pages, backlinks are created, and your material is then given credibility, resulting in an improvement in your rankings. Although there are other tactics for link development, one of the most effective ways to begin is by creating fresh and excellent content that other websites will want to share.
Do 404 errors hurt SEO?
Broken links or 404 errors can result to a negative impact in terms of user experience as this prohibits them from viewing with website. In addition to preventing you from attracting visitors, broken links prevent you from enhancing your website’s ranking.
How much does SEO cost?
Due to the fact that every SEO plan is personalized to the customer, it can be difficult to precisely estimate the cost before speaking with an SEO specialist; thus, you should not hesitate to contact us for a free SEO audit in which we can talk about pricing and strategy.
How do I increase visibility on Google?
There is a multitude of SEO tactics used to increase the exposure of a business, so you should schedule a free SEO strategy session with us to determine the most effective methods for driving traffic to your website through SEO.