You Searched “Sunnyvale SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Finding a good Sunnyvale SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT , SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.
The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Sunnyvale SEO”, “Sunnyvale SEO Company”, “Sunnyvale SEO Services”, “Best Silicon Valley SEO Company” all need to be factored in as “Best Sunnyvale SEO” or just “Best SEO Company” could be informational searches looking for reviews; alternatively “Sunnyvale SEO Services” showcase more intent to wanting to find a company that offers SEO services in Sunnyvale; niching down even more “Sunnyvale SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.
Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
- Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
- By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted bvy Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.
On Page SEO Roll Out
- Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
- For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a orter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
When you invest in search engine optimization (SEO), you may drastically boost your online exposure. This is because SEO enables you to rise in the rankings of internet browsers like Google, which in turn enables these browsers to take note of your company. You may expect an increase in the volume of visitors to your website as it moves closer to the top of the search results page.
How does local SEO work?
The key to successful local search engine optimization, often known as local SEO, is to center your efforts on making your company relevant to the customers in your immediate area. This will lead to a rise in your local exposure, and with that boost, your profiles will become more desirable to customers, which will lead to an increase in foot traffic.
How much does SEO cost?
When pricing search engine optimization (SEO) before consulting with an SEO specialist, it can be quite challenging to acquire an accurate estimate because each SEO plan is tailored to the specific requirements of the customer. Please do not hesitate to contact us so that we may provide you with a free SEO assessment; after that, we will be happy to talk price and strategy with you.
Are FAQs good for SEO?
Implementing pages for frequently asked questions (FAQs) is a terrific approach to maximize the creation of internal links inside your website since it will offer the site more depth. When you disperse frequently asked questions (FAQs) over your website, it will lead to an increase in your visibility and also help in the process of generating powerful internal links.
How long does SEO take?
However, there have been several customers who assert that they already benefited from SEO implementation in the second month. Although the time it takes for results to appear after implementing SEO can vary anywhere from six months to a year, and this is also reliant on the industry in which your company operates as well as your current ranking, and this has been reported by several customers. Even after the effects of SEO have taken place, you must continue to establish and strengthen your status to maintain your competitive edge and continue to move forward in the industry. Therefore, if you are considering adopting SEO for your website, please give us a call so that we can set up a consultation appointment and be able to discuss the timetable that you have in mind.
What are the most important Google SEO factors?
If you want to boost your rankings, you should ensure that your website is speedy, that it is compatible with mobile devices, and that it is accessible. This is because if your website is slow or difficult to use, it will discourage potential customers from visiting your website. Backlinks, content that is suited for search engines, and authority are some more key variables that help the enhancement of your websites.
What is on-page SEO?
Websites that are more user-friendly in addition to being important to the search query when integrating on-page SEO services and this process is done with the optimization of the visual content and then the HTML source code will not only make the site become more visually appealing but will also assist in the enhancement of the ranking of your website in terms of organic searches. When you implement on-page SEO services, this process is done with the optimization of the visual content and then the HTML source code.
How do I know if SEO is working?
Even if other tools are meant to examine various elements and website rankings, the effects of SEO should be able to be seen in the form of an increase in the amount of traffic that is sent to your website. You have a well-designed SEO plan if you see a boost in your position on search engines while simultaneously seeing an increase in the amount of traffic that your website receives.
What is off-page SEO?
When it comes to achieving a high rank in the main search engines, it may be helpful to consider adopting an off-page SEO strategy. This is because off-page SEO strategies take into account a variety of aspects, including social media advertising and link building. Search engines only want to provide people results that will be beneficial to them, so they take these entities into account when ranking websites. This means that if you have a solid off-page SEO strategy, your website will rank higher and bring in more new users thanks to references in blog posts and mentions on social media.
How do SEO backlink work?
Your material will be granted authenticity, which will lead to a rise in your ranks. Backlinks are created anytime another website connects back to one of your pages; this creates backlinks and results in an increase in rankings. The production of original and excellent content that other websites will find appealing and want to share is one of the greatest ways to begin the process of link building. Although there are other sorts of strategies for creating links, this is one of the finest ways to get started.
Do 404 errors hurt SEO?
Broken links, which are more generally referred to as 404 errors, can hurt the experience of your users since they will impede them from accessing your website. In addition to the loss of potential visitors, broken links will render any previously established links ineffective when it comes to the process of improving your website’s search engine rankings.
How much does SEO cost?
Because each SEO strategy is tailored to the individual client, it is difficult to provide an accurate estimate of pricing before speaking with an SEO professional. Because of this, you should not be hesitant to get in touch with us so that we can provide you with a free SEO audit and discuss pricing in addition to SEO strategy.
How do I increase visibility on Google?
You should set up a free SEO strategy session with us to discover the finest ways that will drive traffic to your site with SEO, as there are a variety of strategies that are being used in SEO to increase the visibility of a business, and with this, it can increase the visibility of a business.