AEO Tools and Strategies To Get Discovered
Structure Content for AI Engines, Answer User Queries, Increase Online Visibility
Starting in 2024, “Zero-click” searches have been on the rise, with over 60% of all Google searches resulting in users finding their answer without clicking any links. This highlights the importance of delivering direct answers that get featured.
At JH SEO, our decades-long search engine optimization (SEO) experience helps you stay ahead of the competition. We utilize the latest methods, including AEO strategies, to optimize content for voice assistants, AI-driven platforms, and Google’s featured snippets. The result: you become a highly-visible, authoritative source that modern users can trust.
Contact us today to learn how optimizing for AI-driven search engines and voice assistants can boost your visibility, credibility, and traffic.
CONTACT US NOW!What Is Answer Engine Optimization (AEO)?
Search engine results pages are rapidly changing, with users increasingly relying on integrated AI search tools, such as Large Language Models (LLMs). Unlike traditional search engines, these AI-driven answer engines and voice assistants use natural language processing to find instant answers, often displayed at the top of the search results.
To tap into this new search engine landscape, Answer Engine Optimization (AEO) carefully analyzes keyword rankings and user behavior to deliver the exact answers searchers are looking for. Then, using clear and concise formatting, your content remains engaging while being easy for generative AI to find.
With AEO, your content won’t be ignored—it delivers precise answers directly to users.
Why You Need AEO for Today's Search Landscape
As of 2024, featured web pages receive click-through rates (CTR) around 39-43%, or up to 50% more than non-featured pages. While traditional SEO strategies are still valuable, it’s also true that today’s most competitive and authoritative content relies on being featured. Luckily, our AEO content optimization provides a variety of benefits:
- Increased visibility in voice search results and featured snippets.
- Providing direct answers that quickly meet user expectations.
- Enhanced brand credibility and authority when AI platforms cite your content.
- Staying ahead as AI-driven search and mobile devices continue to evolve.
Ultimately, AEO is about answer frequency—how often AI platforms rely on your content to respond to user queries. The more consistently your site provides those direct, authoritative answers, the more user clicks you’ll gain over time.
How to Build an AEO-Ready Content Strategy
Building credible content that will be cited by the latest LLMs isn’t as hard as it may seem. Here’s how a combination of clear headings, citations, structured data, and direct answers can revolutionize your marketing strategy:
1. Audit AI Readiness
As more and more user questions are answered directly by voice assistants and featured snippets, our team can identify how to optimize content for your target audience. From headings and schema markup to including relevant keywords, we’ll analyze your website and determine how to develop the most human and AI-friendly structure.
2. Optimize for Direct Answers
Our team structures pages with concise, FAQ-style responses, bulleted lists, and natural language processing (NLP)-friendly content to match how users interact with AI engines. These formatting choices help generative AI recognize how your answers match user intent.
3. Enhance Schema & Structured Data
Our schema markup clearly defines your content for AI-driven platforms—Google Assistant, Siri, Alexa, and more. Adding this structured data makes it easier for search engines and voice assistants to categorize your site as an authoritative source.
4. Optimize Metadata & LLM Signals
AI engine behavior is unique, and to help AI tools spot your content, we always incorporate “llms.txt” files or similar AI-specific cues when available.
5. Continuous Monitoring & Performance Optimization
Even as AI tools create evolving demands, JH SEO is here to keep your website competitive. Whether you need help improving citation frequency or increasing click-through rates—we always stay up to date on the latest AI developments.
Frequently Asked Questions
AEO strategies differ from traditional SEO practices because they focus on delivering the concise, direct answers that feature on AI-driven snippets. The goal is to be cited directly in a featured snippet or voice search, as cited websites have higher traffic and CTR. With that in mind, AEO puts slightly less emphasis on keywords, and more on including the authoritative and easy-to-read information AI engines like to cite.
Yes, we always recommend working on your SEO in tandem with AEO, as once AEO leads to higher CTR, traditional SEO keeps would-be buyers on your user-friendly website. Think of AEO as a complimentary service to future-proof your visibility in AI-first environments.
Yes! Having your website show up in a featured snippet or voice search positions your brand as a trusted source of information. Similar to how backlinks build authority in SEO, repeated citations boost your credibility and increase the likelihood of someone following through to your website.
AEO strategies are centered around adapting to the leading AI search tools. We’ll work to get you cited by Google’s Featured Snippets, Google Assistant, Siri, Alexa, and more. Plus, as new AI tools continue to emerge, we can quickly change tactics to stay relevant.
The AI landscape can be fast and unpredictable, but structured and authoritative content can start getting featured just weeks after the updates are made.
AEO Consultancy That Gets You Featured
Our professional AEO consultancy is the latest in search engine optimization, helping you get cited by featured snippets and voice searches. Using direct answers and keywords, we’ll build the authority you need to be chosen by the latest LLMs. So, if you want to excel in the era of AI searches, contact JH SEO today! Our experienced AEO team can help you build and maintain an adaptable content strategy.
Need Help with SEO? Check Out Our Other Services
On-Page SEO Service
Today, online presence and visibility are almost everything. People turn to Google when they need information/services/products. So, do you want to make sure that your website is as visible as possible to search engines and potential visitors? If yes, on-page SEO is a great place to start.
Our team of experts can improve your on-site SEO and help you rank higher on search engine results pages. We know what it takes to optimize a website for maximum search engine visibility, and we’ll work tirelessly to help you achieve your goals.
Google Ads Management Services
If you’re running a business, then you know that online advertising is a great way to attract more potential customers. Google Ads is a platform that allows businesses to create targeted ads that will show up when people are searching for related keywords.
And if you’re looking for a comprehensive Google Ads management service, then look no further than our team at JH SEO.
Content Clustering
There’s one thing that all SEO experts will agree on – content is king. However, simply churning out blog posts and articles isn’t going to cut it these days. You need a content cluster strategy if you want to rank high in search engines.
Do you struggle to create your own content cluster strategy?
You’re not the only one.
If you want to display topical authority in the eyes of Google and users, increase total keyword rankings, and drive more organic traffic in the long term, Jimmy Huh can help you structure your pillar page and build a content cluster!
Google Maps SEO
Today, many of us turn to Google for a service we need and do research about businesses near us in seconds.
That’s why Google Maps SEO services are crucial for your business. Even if your business is already listed on the maps, this doesn’t mean it’ll help you reach potential customers. To get more traffic and benefit from Google Maps, your business needs to stand out at the top of local maps.
Jimmy Huh and his team provide Google Maps SEO and Local SEO services in many areas. If you want to increase your visibility on local maps, call us.
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Meet the JH SEO Team
Jimmy Huh
Founder
Jimmy Huh is the CEO and founder of JH SEO dba JimmyHuh.com.
Jimmy’s experiences in marketing ranges from Fortune 100 companies to luxury apparel and retail brand experience. Drawing from those work experiences, he decided to go into digital marketing starting with SEO, Google Ads and content marketing.
Madison Davis
Director of Strategy
Madison Davis is the Director of SEO & Operations at JH SEO. She joined the team June 2020 with a passion for building and growing businesses. She enjoys working day to day with companies to achieve their business goals. Madison analyzes your business and utilizes the most recent updates and tools to create the best possible strategy for optimal growth.
Jacqui Lara
Director of Operations
Jacqui Lara is the Director of Operations at JH SEO. She approaches digital marketing with enthusiastic curiosity and believes each project is an opportunity to set the top-tier standard for any industry. She enjoys working with clients and aims for excellence in bringing their visions to life.
Sourav Karmakar
Head of Development
Sourav AKA Sam is a proactive professional having years of experience in Web technologies and development. Started as a freelance with JH SEO in June 2019 is now heading the development team of 10. He loves coding and troubleshooting. His expertise includes frontend and backend development and everything in between design and final product.
Ngoc Vu
Head of Design
She joined the JH SEO team in 2017 and has been creating numerous high-quality products for many projects ever since. At our agency, Ngoc’s task is to brainstorm innovative approaches and produce groundbreaking output. She understands how to build your Web and App to another level, promoting user interface and experience.
Niko Hudson
Strategy Lead Account Manager
Niko’s unique blend of SEO expertise, data analysis, trend awareness, growth mindset, and client-centric approach positions her as a valuable asset for our clients. She implements effective SEO strategies to position the brand favorably in search engine results, attracting potential clients, and increasing online engagement.
Sara Vasquez
Operations Lead Account Manager
Sara Vasquez is an Operations Lead Account Mananger. With a commitment to excellence and client satisfaction, Sara fosters strong relationships with clients, acting as a trusted advisor and guiding them through every step of their SEO journey.