You Searched “Orange County SEO Company” or some longtail variation and Found My Site
Finding a good Long Island SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT , SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.
The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Orange County SEO”, “Orange County SEO Company”, “Orange County SEO Services”, “Best Orange County SEO Company” all need to be factored in as “Best Orange County SEO” or just “Best SEO Company” could be informational searches looking for reviews; alternatively “Orange County SEO Services” showcase more intent to wanting to find a company that offers SEO services in Orange County; niching down even more “Orange County SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.
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Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
- Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
- By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted bvy Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.
On Page SEO Roll Out
- Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
- For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a orter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
When you engage in search engine optimization or SEO, your online presence may be greatly enhanced since you’ll be able to attract internet search engines like Google to your business through optimization for search engines and you might also rise in the ranks of other websites in the internet browsers.
How does local SEO work?
Raising the profile of your business among clients in this sector is one of the key objectives of Orange County SEO. Therefore, if we increase your local presence and make your profiles more alluring to your clients, we may use SEO to increase foot traffic.
How much does SEO cost?
Before meeting with an SEO expert, it might be difficult to get an accurate approximation of the cost of SEO work because SEO strategies are tailored to the demands of the customer. Contact us to get a free SEO analysis, following which we can also discuss pricing and strategy.
Are FAQs good for SEO?
A great way to improve the growth of internal links and give depth to your online presence is by adding frequently asked questions pages to your website. The addition of a frequently asked questions (FAQs) section to various pages on your website will increase both your online exposure and your ability to create strong internal linkages.
How long does SEO take?
Based on the nature of your business and its current position, it may take anywhere between 6 to 12 months for SEO to show results, although many clients start to notice benefits as early as the second month. Make an appointment with us for a consultation so that we can go over your anticipated schedule, and after the SEO has taken effect, you will need to continue working to build and strengthen your reputation to stay ahead of the businesses with which you are competing.
What are the most important Google SEO factors?
To improve your rating, make sure your website is user-friendly on mobile devices and accessible because if your website is unresponsive or difficult to navigate, customers will be discouraged from visiting it. When it comes to improving your website’s Google searchability, backlinks, SEO-optimized content, and authority are vital factors.
What is on-page SEO?
On-Page SEO services are intended to improve the usability and relevance of your company website to search queries. By improving the visual content that contains the HTML source code, you may increase the aesthetic appeal of your website to visitors while also helping it rank higher in organic search results.
How do I know if SEO is working?
The results of SEO should be obvious from an increase in website traffic since there are already solutions that have been developed for assessing the various components and ranks. A well-executed SEO strategy may increase website traffic while improving your website’s exposure in search engine rankings.
What is off-page SEO?
A good position on the main search engines depends on several off-page SEO criteria, including link building and social media advertising. Since search engines only want to offer consumers relevant results, these factors are taken into account in the algorithms that are used to rank websites. With a solid off-page SEO strategy, your site’s rating will rise in addition to bringing in more visitors via blog post citations and social media mentions.
How do SEO backlink work?
Any time a hyperlink is created from an external website to one of your pages, this denotes that the backlink has been formed. These backlinks’ goal is to give your content legitimacy so that your rankings will rise as a consequence. Even though there are many strategies for link development, creating original, quality content that other sites are likely to share is one of the greatest ways to start.
Do 404 errors hurt SEO?
Broken links, commonly known as 404 errors, can adversely affect the user experience and prevent people from visiting your website. In addition to losing out on website visits, these broken links are not indexed by search engines, which makes them useless for improving your website’s rating.
How much does SEO cost?
The demands of the customer are taken into account when creating any SEO strategy, thus it might be difficult to provide a specific estimate without speaking to an SEO expert. You might wish to get in touch with us for a free SEO study so that you can talk about cost and strategy.
How do I increase visibility on Google?
Many different SEO strategies are used to increase the traffic to the business’ website. The most efficient methods for using SEO to enhance website traffic may be learned by scheduling a free SEO strategy session.
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