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An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for visibility on Google or other search engines while answering the question or filling the need of the searcher. 

It’s important to know that in SEO, three entities must be serviced – one being the search engine and the other being the searcher and last being your client. It’s finding that middle ground between the three that is the difficult part and requires the skill and finesse of a Search Engine Optimization (SEO) specialist or agency to do so.

How do you create a page that is compelling to Google, that answers the question of the user and gets your client (or you) relevant traffic that will be happy and take actions you want them to take?

Creating a Compelling Page for All Entities is the Job of the SEO

The SEO consultant, specialist or agency needs to understand the user and how they are searching and broker the best possible page that will satisfy Google and get the client or you the traffic that is relevant. The psychology of the searcher is most easily understood in what are the keyword strings that are being put into Google to come up with the query they put in to find the info they want.

Even if you put a basic search like below into Google, you can see Google is projecting what they will search for based on knowing the psychology how and what most people are searching for:

Once the keyword is confirmed, the SEO team is supposed to take that keyword and study it. Who is ranking for it and what type of content makes sense for this type of keyword?

The different steps are here and will be in future articles:

  • On Page SEO in 2020
  • Off Page SEO in 2020
  • Content Creation in 2020

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