You Searched “Dallas SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Finding the right Dallas SEO agency is more challenging than before. Google’s AI-driven algorithms, including RankBrain and BERT, have made SEO more about grasping the searcher’s intent, their search terms, and what they are inclined to click on.
The core takeaway is that SEO strategies must be uniquely tailored, and the agency or freelancer you partner with must have a deep understanding of your business, your customers, and how these influence what Google believes users want to see, read, and convert on.
The different approaches people take when searching and the numerous variations they might use must be considered. Variations like “Dallas SEO,” “Dallas SEO Company,” “Dallas SEO Services,” and “Best Dallas SEO Company” should be considered, as “Best Dallas SEO” or “Best SEO Company” might suggest a search for reviews. In contrast, “Dallas SEO Services” indicates a desire to hire, while “Dallas SEO Consultant” may attract those looking for a more affordable or specialized provider. A top SEO agency can provide an extensive range of services and expertise for those looking for comprehensive solutions.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s machine learning AI collects detailed information on search behavior, such as who is searching, how they search, where they search, what they click, and what actions follow. Small words like “a,” “or,” and “for” can shift intent, and Google ranks pages based on these subtle differences by examining positive user actions.
Get Clear KPIs and Growth Points
We need to pinpoint your most important metrics. Is your goal to receive contact form submissions for quotes, or to drive sales, perhaps with multiple purchases?
When we establish what matters most, JH SEO can offer a quote that includes both the plan and essential components like Content and Google Ads.
Site Audit and Technical Review
In this phase, we’ll check the site’s layout, speed, and technical errors that could affect user experience or result in a Google flag. Google itself identifies site speed as a ranking factor.
Keyword Research
By employing Google’s Keyword Planner and tools like AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we strategically map keywords to pages to achieve our KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
Once keywords are aligned, we map keyword groups to a page based on user intent (informational, sales, product) and either update or create the content accordingly.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
For each keyword, we examine the top-ranking pages, checking their URL slugs, title tags, page content, and the types of content (such as images, tables, videos). We also run a competitor analysis using different SEO tools.
This creates a framework for developing a page that meets baseline criteria, incorporating extra content and links to other pages.
On-Page SEO Roll Out
We will leverage our in-house writers and developers to build the most effective landing pages.
Content Plan and Content Clustering
We will have our writers contact you to synchronize on data points, voice, and talking points for content production.
Updates will be made to the main pages where keywords are focused, and additional blog content or detailed articles will address relevant components.
To illustrate, Gameday Men’s Health, which focuses on TRT, had us design TRT sales pages for the XYZ location. Additionally, we created long-form blog articles, such as “What is TRT,” and connected them to other pages on their site.
Backlinking
Backlinking involves either contacting other sites or leveraging content to gain links or citations from them.
Our favorite tool for this is HARO (Help A Reporter Out). We’d connect you with reporters seeking information. For instance, if a HARO journalist needed details on testosterone, we would facilitate a quote and a link to our site.
Manual outreach is another technique for backlinking. By studying the backlinks of competitors and contacting related blogs, we can determine the steps needed to have them reference us in a sponsored post.
We use long-form content or power pages that others cite in their articles. High-quality content is often referenced to support various points.
Frequently Asked Questions
Why is SEO important?
Investing in SEO can significantly enhance your online visibility by improving your search engine rankings on platforms like Google. This higher visibility will result in more traffic to your site.
How does local SEO work?
By concentrating on local clients, local SEO enhances your business’s relevance. This increased local visibility makes your profiles more enticing, resulting in higher foot traffic.
How much does SEO cost?
SEO pricing varies because strategies are customized for each client, making it hard to estimate costs without consulting an expert. Call us for a free SEO audit and to discuss pricing and strategy.
Are FAQs good for SEO?
Adding FAQ pages is a useful tactic for optimizing internal link-building, which adds depth to your website. Spreading FAQs across your site increases visibility and supports solid internal linking.
How long does SEO take?
Results from SEO typically manifest within six to twelve months, influenced by your industry and present status. Nonetheless, some clients have reported gains as soon as the second month. Even after SEO takes effect, ongoing improvement is necessary to stay ahead. If you’re considering SEO for your site, contact Dallas experts to consult and discuss your timeline.
What are the most important Google SEO factors?
To rank higher, your website must be fast, mobile-friendly, and accessible. A slow or inaccessible site will drive potential clients away. Don’t forget to strengthen backlinks, optimize content, and build authority.
What is on-page SEO?
Enhancing visual content and HTML code through on-page SEO makes websites more user-friendly and relevant, which not only improves their look but also boosts their organic search rankings.
How do I know if SEO is working?
The success of SEO should be evident through increased website traffic, regardless of other tools analyzing various factors. When your search engine rankings and website traffic both improve, it’s a sign of a successful SEO strategy.
What is off-page SEO?
Off-page SEO, which involves link building and social media marketing, plays a crucial role in achieving high rankings on search engines. Search engines rank websites with the goal of offering valuable content, considering these factors in the process. A strong off-page SEO approach can lead to better rankings and more user engagement through blog and social media references.
How do SEO backlinks work?
When a site links back to your content, a backlink is created, which enhances the credibility of your content and improves your rankings. While various link-building methods can be used, creating original and valuable content that other websites want to share is the best starting point.
Do 404 errors hurt SEO?
When broken links, or 404 errors, occur, they can negatively affect user experience by restricting site access. The impact of broken links includes missed traffic and their inability to improve your online ranking.
How much does SEO cost?
Accurately estimating SEO costs is challenging before consulting with an expert, as every strategy is customized. Don’t hesitate to contact us for a free audit to discuss pricing and strategy.
How do I increase visibility on Google?
Different strategies are used in SEO to enhance business visibility. Schedule a free session with us to find the most effective ways to increase your site traffic.