You Searched “Long Island SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Finding a good Long Island SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT , SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.
The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Local SEO”, “Local SEO Company”, “SEO Services for Local”, “Best SEO for Local” all need to be factored in as “Best Local SEO” or just “Best Local SEO Company” could be informational searches looking for reviews; alternatively “Local SEO Services” showcase more intent to wanting to find a company that offers SEO services for Local; niching down even more “Local SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.
Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
- Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
- By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted by Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.
On Page SEO Roll Out
- Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
- For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a orter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
As technology continuously advances, competition among businesses has become more challenging. Millions of business transactions are now being done online daily. Hence, for your business to stay visible and preferable in the wider online market, SEO has to be carried out.
SEO or Search Engine Optimization boosts your online visibility not just in the eyes of your customers on various social media like Facebook and Instagram but also in search engines like Google, Mozilla Firefox, etc. The more effective your SEO is, the higher your rank will be on search engine results, and consequently, the better online traffic your business will get.
How much does SEO cost?
The amount of SEO that needs to be carried out depends on a website’s current standing on search engines and the overall internet market. Hence, the total cost may vary and will only be identified once the scope of work is clearly defined. Schedule an appointment with us for a free SEO audit where your business’s presence on the internet will be lyzed in terms of various areas. This will serve as our basis for the overall SEO strategy and quote.
How long does SEO take?
Gradual positive results will be noticed starting in the second month. However, depending on your business’s current status, the best SEO results can only be experienced 6 to 12 months after the campaign has started. Also, even if SEO has started taking effect, certain strategies must still be put in place to maintain good website standing that will help you stay in the competition. Schedule an appointment with us for an initial run-through of your timeline.
What is on-page SEO?
To ensure that our business maintains relevance to common user queries on search engines, on-page SEO will be implemented. This will entail thorough optimization work for your visual content and HTML source code that mainly aims to make your website visually appealing to your potential visitors. In the long run, on-page SEO will help boost your standing on organic searches.
What is off-page SEO?
Off-page SEO is also a major branch of the overall SEO campaign that will focus on social media advertising and link building. Search engines have been forthright in providing answers to user queries and they see these areas as vital elements in ranking a website. A well-executed off-page SEO is an indication that more users are discovering your business through the links and mentions they can see on famous blog sites and social media.
Do 404 errors hurt SEO?
A 404 error is an indication that the URL or a website page is broken or down at the time it is being accessed due to a number of reasons, e.g. the page file has been accidentally deleted by the web admin, the URL is mistyped, etc. Unfortunately, these 404 errors or broken links are highly effective at deterring potential customers so easily, resulting in lost traffic.
In the eyes of search engines like Google, these broken links are invisible and useless which can both be an upside (as it cannot directly hurt your ranking) and a downside (because in the long run, the lost traffic will remove you from the first page of search engine results).
How do I increase visibility on Google?
There are innumerable ways to enhance your search engine visibility. With proper execution, SEO can grow your business quickly. We conduct an SEO strategy session for free to map out the best strategies to effectively lead traffic to your website. You may book an appointment here.
How does local SEO work?
The purpose of local SEO is to make your business known and relevant to the local market and nearby leads. Here, we aim to boost your foot traffic, and to do that, strategic steps will be taken aiming at your local business visibility.
Are FAQs good for SEO?
FAQs or Frequently Asked Questions allow you to easily deal with certain queries that your customers might have about your business. Having a FAQ section on every page is now considered a vital SEO practice in connecting your business to your target audience, giving that depth to your website at the same time as your readers will be encouraged to engage more. That is to say that FAQs have a good role to play in boosting your online presence and your website’s internal links.
What are the most important Google SEO factors?
To witness a boost in your site ranking, it is also important that your website is easy and fast to navigate, and is accessible from different mobile gadgets. Failing at this will significantly impact your visitors’ user experience, hindering their interest in knowing your business. In conducting SEO to boost your business’s searchability on Google and other search engines, we take these important SEO factors into account: authority, backlinks, and optimized content.
How do I know if SEO is working?
At the present, there are hundreds of tools available online that measure a website’s ratings and rankings. With their help, gauging an SEO’s performance, especially in terms of website traffic is made easier. For an SEO campaign to yield great results, it needs to be well-crafted and extensively executed.
How do SEO backlinks work?
Backlinks are links usually present in blogs or articles that redirect to the business’s official website when clicked. They can greatly help boost your website’s ranking by validating your content and making readers know that your business is real and is worth checking out. Nowadays, there is a plethora of effective ways to build links but the most commonly used technique is producing unique, high-quality content that blog and web sites will love to publish.