GEO Tools and Strategies To Get Discovered
Improve Content Structure, Get Cited In AI Generated Responses
At JH SEO, our marketers have been adapting to the ever-changing Internet for over a decade. With thorough research and a highly-qualified team, we can use the latest strategies—like GEO—to take your content to the next level. As with any of our traditional SEO work, we’ll tirelessly help you achieve the content visibility you’re looking for, and we’ll do it all while keeping your budget in mind.
Get in touch with our Generative Engine Optimization agency today to learn how getting cited by Large Language Models (LLMs) like ChatGPT, Google’s Gemini, Claude, and Perplexity can give you an unmatched competitive advantage.
CONTACT US NOW!What Is Generative Engine Optimization (GEO)?
As LLMs like ChatGPT and Google’s Gemini become more popular, both SEO and other marketing strategies are quickly evolving. Many potential customers now prefer using LLMs as search engines, rather than relying on traditional search engines like Google.
Generative Engine Optimization (GEO) is the latest adaptive marketing approach, crafting and structuring content so AI-powered systems choose to cite or incorporate your website in their generated answers, not just display a link to it. Using:
- Structured data
- Semantic cues
- Explicit citations
- AI-friendly formatting
GEO optimized content gives you the AI visibility you need to get noticed!
Why You Need GEO (Even If You're Doing SEO)
As of 2025, over 71% of survey respondents are reporting using AI tools for their searches. While traditional SEO practices are still valuable, not showing up in these user queries can limit your visibility to a growing share of searchers. Luckily, GEO is the key to being cited directly by LLMs, boosting your discoverability in this new era.
There are many benefits of GEO, including:
- Better brand visibility inside AI-generated answers.
- The authority of being cited as a credible source by the latest LLMs.
- Staying competitive as AI search replaces traditional search habits.
GEO focuses on both discoverability and building authority. People search for answers on LLMs, and if your content regularly shows up as a credible citation, you gain a competitive advantage. It’s all about “citation frequency”—how often AI systems reference your content when providing answers to user questions. Think of it as being similar to topic authority in SEO.
How to Build a GEO-Ready Content Strategy
Building credible content that will be cited by the latest LLMs isn’t as hard as it may seem. Here’s how a combination of clear headings, citations, structured data, and quotable stats can revolutionize your marketing strategy:
1. Audit AI Readiness
As AI overviews and internal searches become more popular, our team can identify where your content needs to be fine-tuned. From headings and schema to explicit citations, our Generative Engine Optimization Agency will analyze your website and determine how to develop the most human and AI-friendly structure.
2. Structure with AI in Mind
After we identify the best ways to make content quality improvements, we’ll format everything using clear headings, bullet lists, pressable stats, quotable, and structured data. These formatting choices help AI models recognize your website as reliable, high-quality content.
3. Embed Citations & Sources
On top of keyword research, we also utilize the latest statistics, quotations, and named sources to create detailed articles and service pages. These strategies boost your authority and increase your chances of being included in AI answers.
4. Optimize Metadata & LLM Signals
AI search behavior is unique, and to communicate content intent to generative engines, we always incorporate “llms.txt” files or similar AI-specific cues when available.
5. Track Generative Visibility
Our team will help you measure and stay informed on the latest AI-generated responses—from citation frequency to click-through rates—so you can get the most LLM referral traffic possible.
Frequently Asked Questions
While GEO and SEO still share similarities, GEO prioritizes optimizing content for AI platforms—not just traditional search engine rankings. The goal is to be directly cited by LLMs when users use them to search for something. With that in mind, GEO puts less of an emphasis on keywords, and more on including the authoritative and easy-to-read information AI engines like to cite.
Yes, we always recommend working on your SEO in tandem with GEO, as over 90% of global online searches are still conducted on Google. Think of GEO as a complimentary service to future-proof your visibility in AI-first environments.
Yes! Being cited directly by the latest AI engines positions your brand as a trusted source of information. Similar to how backlinks build authority in SEO, repeated citations boost your credibility and increase the likelihood of someone following through to your website.
GEO strategies are centered around adapting to the leading generative platforms. We’ll work to get you cited by ChatGPT, Google Gemini, Perplexity, Claude, and Microsoft Copilot. Plus, as new AI tools continue to emerge, we can quickly change tactics to stay relevant.
The AI landscape can be fast and unpredictable, but structured and authoritative content can start appearing in searches within weeks of the updates.
A Generative Engine Optimization Agency
That Helps Your Business Get Cited
Our professional Generative Engine Optimization agency provides a targeted approach that helps you appear in AI-generated answers. From ChatGPT to Google’s Gemini, we’ll boost your authority and visibility. So, if you want to excel in the era of AI searches, contact JH SEO today! Our experienced GEO team can help you build and maintain a strategy that can adapt to the latest LLMs.
Need Help with SEO? Check Out Our Other Services
On-Page SEO Service
Today, online presence and visibility are almost everything. People turn to Google when they need information/services/products. So, do you want to make sure that your website is as visible as possible to search engines and potential visitors? If yes, on-page SEO is a great place to start.
Our team of experts can improve your on-site SEO and help you rank higher on search engine results pages. We know what it takes to optimize a website for maximum search engine visibility, and we’ll work tirelessly to help you achieve your goals.
Google Ads Management Services
If you’re running a business, then you know that online advertising is a great way to attract more potential customers. Google Ads is a platform that allows businesses to create targeted ads that will show up when people are searching for related keywords.
And if you’re looking for a comprehensive Google Ads management service, then look no further than our team at JH SEO.
Content Clustering
There’s one thing that all SEO experts will agree on – content is king. However, simply churning out blog posts and articles isn’t going to cut it these days. You need a content cluster strategy if you want to rank high in search engines.
Do you struggle to create your own content cluster strategy?
You’re not the only one.
If you want to display topical authority in the eyes of Google and users, increase total keyword rankings, and drive more organic traffic in the long term, Jimmy Huh can help you structure your pillar page and build a content cluster!
Google Maps SEO
Today, many of us turn to Google for a service we need and do research about businesses near us in seconds.
That’s why Google Maps SEO services are crucial for your business. Even if your business is already listed on the maps, this doesn’t mean it’ll help you reach potential customers. To get more traffic and benefit from Google Maps, your business needs to stand out at the top of local maps.
Jimmy Huh and his team provide Google Maps SEO and Local SEO services in many areas. If you want to increase your visibility on local maps, call us.
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Meet the JH SEO Team
Jimmy Huh
Founder
Jimmy Huh is the CEO and founder of JH SEO dba JimmyHuh.com.
Jimmy’s experiences in marketing ranges from Fortune 100 companies to luxury apparel and retail brand experience. Drawing from those work experiences, he decided to go into digital marketing starting with SEO, Google Ads and content marketing.
Madison Davis
Director of Strategy
Madison Davis is the Director of SEO & Operations at JH SEO. She joined the team June 2020 with a passion for building and growing businesses. She enjoys working day to day with companies to achieve their business goals. Madison analyzes your business and utilizes the most recent updates and tools to create the best possible strategy for optimal growth.
Jacqui Lara
Director of Operations
Jacqui Lara is the Director of Operations at JH SEO. She approaches digital marketing with enthusiastic curiosity and believes each project is an opportunity to set the top-tier standard for any industry. She enjoys working with clients and aims for excellence in bringing their visions to life.
Sourav Karmakar
Head of Development
Sourav AKA Sam is a proactive professional having years of experience in Web technologies and development. Started as a freelance with JH SEO in June 2019 is now heading the development team of 10. He loves coding and troubleshooting. His expertise includes frontend and backend development and everything in between design and final product.
Ngoc Vu
Head of Design
She joined the JH SEO team in 2017 and has been creating numerous high-quality products for many projects ever since. At our agency, Ngoc’s task is to brainstorm innovative approaches and produce groundbreaking output. She understands how to build your Web and App to another level, promoting user interface and experience.
Niko Hudson
Strategy Lead Account Manager
Niko’s unique blend of SEO expertise, data analysis, trend awareness, growth mindset, and client-centric approach positions her as a valuable asset for our clients. She implements effective SEO strategies to position the brand favorably in search engine results, attracting potential clients, and increasing online engagement.
Sara Vasquez
Operations Lead Account Manager
Sara Vasquez is an Operations Lead Account Mananger. With a commitment to excellence and client satisfaction, Sara fosters strong relationships with clients, acting as a trusted advisor and guiding them through every step of their SEO journey.