GEO Tools and Strategies To Get Discovered
Improve Content Structure, Get Cited In AI Generated Responses
For businesses in Los Angeles, JH SEO offers over a decade of experience in adapting to the shifting digital landscape. Using careful research and a highly-qualified team, we apply the latest strategies such as GEO optimization to boost your content’s visibility and performance. As with all of our traditional SEO services, we focus on helping your Los Angeles business achieve its online goals while keeping your budget a priority.
Get in touch today to find out how citations from Large Language Models like ChatGPT, Google’s Gemini, Claude, and Perplexity can deliver a powerful competitive advantage for your content and business growth.
CONTACT US NOW!What Is Generative Engine Optimization (GEO)
As large language models including ChatGPT and Google’s Gemini continue to grow in popularity, marketing strategies, including SEO, are rapidly adapting. A growing number of potential customers are choosing LLMs as their main search tool, instead of traditional engines like Google.
Generative Engine Optimization, commonly called GEO, is a modern marketing approach that structures content so AI systems are more likely to cite your website in their generated answers. GEO ensures your content is prepared for AI visibility by implementing:
- Structured data
- Semantic cues
- Explicit citations
- AI-friendly formatting
Content that has been optimized using GEO allows your website to stand out in AI-generated results and increases the likelihood that your brand will be recognized and referenced.
Why You Need GEO (Even If You're Doing SEO) in Los Angeles
As of 2025, over seventy-one percent of survey respondents report that they are using AI tools when searching online. While traditional SEO continues to provide value, not appearing in AI-driven queries can limit the visibility of your Los Angeles business to an expanding audience of searchers. GEO offers a method to ensure your content is cited directly by Large Language Models, boosting discoverability and relevance in the digital space.
The benefits of GEO include:
- Enhanced brand visibility within AI-generated answers.
- Authority from being cited as a credible source by cutting-edge LLMs.
- Staying competitive as AI-powered search gradually changes user behavior.
GEO focuses on both discoverability and building authority. As more people rely on LLMs for answers, content from your Los Angeles business that is frequently cited gains a measurable advantage. Citation frequency, i.e. how often AI tools reference your content, functions in a way similar to topic authority in traditional SEO.
How to Build a GEO-Ready Content Strategy
Developing content that is recognized and cited by the latest LLMs is more straightforward than it might seem. A combination of structured headings, reliable citations, organized data, and statistical highlights can elevate your marketing approach:
1. Audit AI Readiness
With AI overviews and internal search tools becoming more widely used, our experts identify areas where your content needs refinement. From headings and schema markup to direct citations, we evaluate your website and determine how to structure it for both humans and AI.
2. Structure with AI in Mind
Once improvements are pinpointed, we format your content with clear headings, bullet points, quotable statistics, and structured data. These formatting choices enable AI engines to recognize your content as authoritative and high-quality.
3. Embed Citations & Sources
Beyond keyword analysis, we utilize the latest statistics, quotations, and named references to produce comprehensive articles and service pages. This approach strengthens authority and improves the likelihood that AI systems will cite your content.
4. Optimize Metadata & LLM Signals
AI search is unique in how it interprets content, so we incorporate metadata and AI-specific signals such as “llms.txt” files when appropriate to communicate intent to generative platforms.
5. Track Generative Visibility
Our team helps you monitor AI-generated responses, tracking citation frequency, engagement metrics, and click-through rates to ensure you capture the maximum possible LLM referral traffic.
Frequently Asked Questions
GEO differs from traditional SEO in that it prioritizes AI platform optimization rather than only aiming for higher search engine rankings. The main objective is for LLMs to directly cite your content when users perform relevant searches. GEO emphasizes presenting information that is authoritative, concise, and easily interpreted by AI systems instead of focusing mainly on keywords.
Yes. Even when focusing on GEO, traditional SEO remains essential because the majority of searches worldwide, over 90%, still take place on platforms like Google. GEO complements your existing SEO strategy, helping future-proof your visibility while ensuring comprehensive coverage across all search formats.
Yes, it can. Direct citations by AI engines position your brand as a trusted and credible source of information. Much like the role of backlinks in traditional SEO, repeated AI references help establish your authority and make it more likely that users will visit your website.
Our GEO strategies are built around the top generative AI platforms. We focus on securing citations from ChatGPT, Google Gemini, Perplexity, Claude, and Microsoft Copilot, and we adjust our approach as new AI tools are released to keep your content visible and relevant.
The AI landscape can change rapidly, but content that is structured, informative, and authoritative frequently starts appearing in AI search results within a few weeks after it is published or updated.
GEO Consultancy That Helps Your Business Get Cited by Generative Engines
Our professional GEO consultancy provides a targeted solution to help your Los Angeles business appear in AI-generated answers. From ChatGPT to Google’s Gemini, we work to boost your authority and increase your visibility in this evolving digital landscape. If you want to excel in the age of AI-powered searches, contact JH SEO today. Our experienced GEO consultants will help your Los Angeles business create and maintain a flexible strategy that adapts to the latest LLMs, ensuring your content remains discoverable and authoritative.
Need Help with SEO? Check Out Our Other Services
On-Page SEO Service
Today, having a strong online presence and being highly visible on search engines can make a significant difference for any business or website. When people are looking for products, services, or information, they naturally turn to search engines like Google. If you want to make sure that your website is as easy to find as possible and attracts the attention of potential visitors, beginning with on-page SEO is a smart and effective strategy.
Our team of SEO specialists focuses on improving every aspect of your website’s on-site optimization to help it rank higher in search engine results pages. We have extensive knowledge of the best practices and methods required to increase search engine visibility, and we work diligently to ensure that your website achieves its maximum potential. With our guidance and expertise, your website can reach a broader audience and make a meaningful impact online.
Google Ads Management Services
If you own or manage a business, you know that online advertising offers an excellent opportunity to attract a larger number of potential customers. With Google Ads, businesses can create tailored advertisements that are displayed when individuals search for keywords connected to your offerings.
When it comes to comprehensive Google Ads management, the team at JH SEO provides expert guidance and full-service support. We focus on crafting campaigns that maximize reach, engagement, and return on investment, giving your business the advantage it needs to succeed in an increasingly competitive online marketplace.
Content Clustering
One idea that is universally accepted among SEO professionals is that content is king. Yet in today’s competitive digital landscape, simply producing blog posts and articles will not be sufficient to secure top search engine rankings. Implementing a well-designed content cluster strategy is key to achieving visibility and authority online.
Are you having trouble creating a content cluster strategy that works? You are definitely not the only one.
If your objective is to showcase topical authority to Google, increase the breadth of keyword rankings, and drive more organic traffic over the long term, Jimmy Huh can help. We specialize in structuring pillar pages and building effective content clusters that give your website the authority and search engine presence it needs to succeed.
Google Maps SEO
Many people today turn to Google for services they need and can research local businesses within seconds. For this reason, Google Maps SEO services are critical for businesses that want to attract more nearby customers. Even if your business is already listed, it may not reach potential clients unless it stands out prominently on local maps. To increase traffic and make the most of Google Maps, your business needs to appear at the top of local search results.
Jimmy Huh and his team specialize in providing Google Maps SEO and Local SEO services across a variety of locations. If you want your business to achieve higher visibility on local maps and attract more customers in your area, reach out to us today to get started.
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Meet the JH SEO Team
Jimmy Huh
Founder
Jimmy Huh is the CEO and founder of JH SEO dba JimmyHuh.com.
Jimmy’s experiences in marketing ranges from Fortune 100 companies to luxury apparel and retail brand experience. Drawing from those work experiences, he decided to go into digital marketing starting with SEO, Google Ads and content marketing.
Madison Davis
Director of Strategy
Madison Davis is the Director of SEO & Operations at JH SEO. She joined the team June 2020 with a passion for building and growing businesses. She enjoys working day to day with companies to achieve their business goals. Madison analyzes your business and utilizes the most recent updates and tools to create the best possible strategy for optimal growth.
Jacqui Lara
Director of Operations
Jacqui Lara is the Director of Operations at JH SEO. She approaches digital marketing with enthusiastic curiosity and believes each project is an opportunity to set the top-tier standard for any industry. She enjoys working with clients and aims for excellence in bringing their visions to life.
Sourav Karmakar
Head of Development
Sourav AKA Sam is a proactive professional having years of experience in Web technologies and development. Started as a freelance with JH SEO in June 2019 is now heading the development team of 10. He loves coding and troubleshooting. His expertise includes frontend and backend development and everything in between design and final product.
Ngoc Vu
Head of Design
She joined the JH SEO team in 2017 and has been creating numerous high-quality products for many projects ever since. At our agency, Ngoc’s task is to brainstorm innovative approaches and produce groundbreaking output. She understands how to build your Web and App to another level, promoting user interface and experience.
Niko Hudson
Strategy Lead Account Manager
Niko’s unique blend of SEO expertise, data analysis, trend awareness, growth mindset, and client-centric approach positions her as a valuable asset for our clients. She implements effective SEO strategies to position the brand favorably in search engine results, attracting potential clients, and increasing online engagement.
Sara Vasquez
Operations Lead Account Manager
Sara Vasquez is an Operations Lead Account Mananger. With a commitment to excellence and client satisfaction, Sara fosters strong relationships with clients, acting as a trusted advisor and guiding them through every step of their SEO journey.