You Searched “Irvine SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Finding a good Irvine SEO company is more difficult than ever. As Google’s algorithm becomes more refined by their Machine Learning AI i.e. RankBrain and BERT, SEO is becoming much more about truly understanding the searcher, what words they’re using to search and what they will want to see or click on.
The main takeaway here is that SEO campaigns need to be customized from the ground up and the agency or freelancer you partner with must understand your business, your customer and how those play into what Google believes the user will want to see, read, click and convert on.
Even when searching, the variations of how people search and the multitude of variations they can search have to be considered. Even this search of “Irvine SEO”, “Irvine SEO Company”, “Irvine SEO Services”, “Best Irvine SEO Company” all need to be factored in as “Best Irvine SEO” or just “Best SEO Company” could be informational searches looking for reviews; alternatively “Irvine SEO Services” showcase more intent to wanting to find a company that offers SEO services in Irvine; niching down even more “Irvine SEO Consultant” will draw individuals or “SEO Experts” so it indicates someone may be wanting to work with a smaller provider who will be cheaper or services that are not as in depth and wide.
Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI’s collect thousands of data points of who is searching, how, where, what they click, what words they use and ultimately what actions do they take. Single words such as “a” “or” “for” can make all the difference in intent and Google will sort pages by this nuance by reverse engineering the positive actions users ultimately take.
Get Clear KPIs and Growth Points
- Here we need to understand what are the most important metrics for you. Is it getting a contact form submitted for a quote? Is it the sale or multiple puchases in the sale?
- By setting a baseline of what is important, JH SEO can quote you not only on a plan but what things we should incorporate such as Content or Google Ads.
Site Audit and Technical Review
- This stage we will look at the site layout, speed and technical issues or errors that can impact user experience and have Google flag you. Site speed is noted bvy Google themselves as a rank factor.
Keyword Research
- Using Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console and Google My Business Insights we begin to look at what words we want to map on what pages that can help us achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we align on keywords, we assign keyword groupings to a page. What this means is we determine what is the intent of the user (informational, sales, product) and update or create a page to fulfill this.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For each term, we review who is ranking on page 1, what words they use in the URL slug, title tag, page content, type of content they use (e.g. images, tables, videos) and we also run a competitor analysis via a few SEO tools.
- This provides us a roadmap of things we can start to do so we can create a page that is on par at a baseline but we add more useful types of content with content planning and innerlinking to other pages.
On Page SEO Roll Out
- Using our own in house writers and development team, we will begin to craft the landers that will be the best page possible.
Content Plan and Content Clustering
- Our writers will reach out to you to sync on data points, voice and talking points to start to build on content.
- Content will include updates to our main pages our keywords are mapped to but will also include blog content or thought piecs (aka power pages) that will speak to components.
- For instance, one our clients Gameday Mens Health focuses on TRT. While we made sales pages for TRT in XYZ location, we made pieces like “What is TRT” that were longform blog pieces that then linked to other pages on the site.
Backlinking
- Backlinking is the process of reaching out or utilizing content assets that will have other sites link to us or cite us as a reference.
- Our favorite resource to do this is HARO (help a reporter out) where we would sync you with a news resource that needs a resource. Going back to Gameday, if HARO had a reporter who needed info on testosterone and how it helps men, I would sync them with the reporter to get a quote and a link to our site as a reference citation.
- Another way to backlink is doing manual outreach. Looking at competitor backlinks or reaching out to blogs that are relevant to us, we can see what we would need to do so they would sponsor a post that references us in the content.
- Lastly, we use power pages or longform content pieces that people reference in their own content. People will often use reference points on really good pieces to validate a point they are trying to make.
Frequently Asked Questions
Why is SEO important?
When you use SEO, the visibility of your website will rise dramatically, causing it to move up search engine results pages like Google and bringing awareness of your company to these search engines. So as your website gets closer to the top of the search engine rankings, you will be able to gain more online visitors in the long run.
How does local SEO work?
The goal of Irvine SEO, with our assistance, is that your foot traffic may be increased by raising your local presence as well as making your customer profiles more appealing. SEO is to improve your company’s exposure amongst clients in this area.
How much does SEO cost?
Before meeting with an SEO expert, it might be hard to offer a precise cost estimate because of the client-specific nature of SEO strategies, thus, you might want to get in touch with us for a free SEO evaluation as this gives us a chance to talk about cost and strategy.
Are FAQs good for SEO?
If you integrate FAQ pages, your website will get a greater feeling of depth and benefit from improved internal link building, among other things. Your website’s online exposure will increase and more internal links may be made the more frequently asked questions you include on it.
How long does SEO take?
Depending on your company’s structure and present standing, it might take anywhere between six to twelve months for SEO to show positive effects. However, a lot of customers see success in the first two weeks. If you plan a session with us, we can go through your predicted timetable once SEO has taken effect, so if you want to stay ahead of the competition, you must continue to expand and enhance your position.
What are the most important Google SEO factors?
The three most important Google SEO requirements for your website should meet are efficiency, mobile friendliness, and accessibility. Other factors like backlinks, SEO-optimized content, and authority are crucial for the improvement of your website’s Google searchability since if your website’s speed and accessibility are poor, it may deter potential customers from coming.
What is on-page SEO?
The goal of on-page SEO services is to improve the usability and search engine relevance of your company’s website and this can be accomplished by improving the website’s visual content and HTML source code, which not only makes the site more aesthetically pleasing to users but also helps raise the ranking of the website in organic search results.
How do I know if SEO is working?
Even if there are various tools that are meant to examine the ranks and criteria, the consequence of SEO should be obvious, so if you can see that your website traffic has grown, you will know that SEO is working successfully. A well-designed SEO plan raises your website’s ranking in search engine results, increasing website traffic.
What is off-page SEO?
Link building and other off-page SEO criteria, such as social media marketing, are essential for ranking highly on search engines. Search engines only want to offer consumers the most relevant results, thus these variables are taken into account when ranking websites. A great off-page SEO approach raises your website’s ranking and increases traffic by generating blog post citations and social media mentions.
How do SEO backlinks work?
Whenever a different website connects to one of your pages, this is when a backlink is created and these backlinks give authority to your content thereby improving your search engine results. Although there are a variety of link-building strategies, producing unique, worthwhile content that other websites are inclined to share is one of the most efficient ways to get started.
Do 404 errors hurt SEO?
If consumers see 404 errors or broken links, it will have a bad effect and deter people from accessing your website. These broken links not only cost your website visitors but also negatively impact your website’s ranking because search engines are blind to them.
How much does SEO cost?
Contact us today so that we can perform free SEO research and discuss price and strategy. Because every SEO plan is created for a specific customer, it can be challenging to accurately estimate the cost of SEO services prior to consulting with an SEO professional.
How do I increase visibility on Google?
One has a number of alternatives when it comes to search engine optimization (SEO) to make their company more visible. To find out more about how to boost website traffic with SEO, schedule a free consultation with an SEO strategy expert.
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