You Searched “Long Beach SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Identifying a reliable Long Beach SEO agency has become increasingly challenging. With Google’s algorithm improving through AI like RankBrain and BERT, SEO now focuses more on understanding the searcher, their search terms, and what content they are likely to engage with.
The key point is that SEO campaigns should be built from scratch and your chosen agency or freelancer must understand your business, your customers, and how these factors influence what Google thinks users want to see, read, click, and convert on.
It’s important to account for the different ways people search and the numerous variations they might use. Searches like “Long Beach SEO,” “Long Beach SEO Company,” “Long Beach SEO Services,” and “Best Long Beach SEO Company” should be considered since “Best Long Beach SEO” or “Best SEO Company” might indicate a search for reviews, while “Long Beach SEO Services” shows a clear intent to find a local provider. Similarly, “Long Beach SEO Consultant” could attract those seeking a more affordable or specialized service. A top SEO agency offers a wide array of services and expertise for those in need of comprehensive solutions.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s machine learning AI gathers vast amounts of data on who is searching, how they search, where they search, what they click on, the words they use, and the actions they take. Even small words like “a,” “or,” and “for” can change the meaning of a search, and Google sorts pages based on these subtle differences by analyzing the positive actions users take.
Get Clear KPIs and Growth Points
It’s essential to identify your key metrics. Is your priority receiving contact form submissions for quotes or generating sales, possibly with multiple items in each sale?
Establishing a baseline of priorities allows JH SEO to provide a quote not only for a plan but also for elements like Content and Google Ads that should be included.
Site Audit and Technical Review
At this stage, we’ll examine the site’s layout, speed, and any technical issues or errors that could harm user experience or cause Google to flag the site. Google has highlighted site speed as a ranking factor.
Keyword Research
By utilizing Google’s Keyword Planner along with tools like AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we identify the keywords to map onto specific pages to help us reach our KPI targets.
Keyword Mapping onto Pages (Sales, Service, Blog)
After agreeing on the keywords, we assign keyword groups to specific pages, focusing on the user’s intent (informational, sales, product) and updating or creating content to meet that need.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
For each keyword, we analyze the top-ranking pages, examining their URL slugs, title tags, page content, and the types of content they include (e.g., images, tables, videos). We also conduct a competitor analysis using various SEO tools.
This gives us a plan for creating a page that meets basic standards, while we enhance it with additional content and interlink it to other pages.
On-Page SEO Roll Out
With our internal writing and development team, we will start creating the best possible landing pages.
Content Plan and Content Clustering
Our writers will contact you to align on data points, tone, and key messages to begin creating content.
Content will be updated on our main pages where our keywords are targeted, and will also include blog posts or in-depth articles addressing various components.
For example, Gameday Men’s Health, a client of ours, specializes in TRT. We created sales pages for TRT in the XYZ location and also developed long-form blog posts such as “What is TRT.” These blog posts were then linked to other pages on the site.
Backlinking
Backlinking involves getting other websites to link to or reference our content.
We prefer using HARO (Help A Reporter Out) for this purpose. We connect you with journalists seeking information. For example, if HARO had a reporter needing details on testosterone and its benefits for men, we would arrange for them to get a quote and a link to our site.
Another method for backlinking is manual outreach. By examining competitor backlinks and contacting relevant blogs, we can determine how to get them to sponsor a post mentioning our content.
Finally, we create power pages or long-form content that others use as references. High-quality content often gets cited by people to support their own points.
Frequently Asked Questions
Why is SEO important?
Investing in SEO can significantly boost your online visibility, helping you move up in search engine rankings like Google and attracting more attention to your business. As your site rises in search results, you’ll also see an increase in online traffic.
How does local SEO work?
Local SEO focuses on enhancing your business’s relevance to local customers. This increased local visibility makes your profiles more attractive to customers and boosts foot traffic.
How much does SEO cost?
It’s challenging to get an exact SEO pricing estimate without consulting an expert, as each strategy is tailored to the client. Contact us for a free SEO audit and to discuss pricing and strategy.
Are FAQs good for SEO?
A smart strategy for optimizing internal links is to use FAQ pages, which add depth to your website. Placing FAQs throughout the site helps boost your presence and strengthens internal linking.
How long does SEO take?
SEO results typically take about six to twelve months to show, depending on your industry and current position. However, some clients have reported seeing benefits as early as the second month. To maintain your competitive edge, it’s crucial to keep building on your SEO success. If you’re considering SEO for your site, contact us to consult with Long Beach SEO experts and discuss your goals.
What are the most important Google SEO factors?
Ensure your website is fast, mobile-responsive, and easy to access to boost your rankings, as slow and inaccessible sites drive potential clients away. Backlinks, optimized content, and site authority also play key roles in enhancing your website’s performance.
What is on-page SEO?
By optimizing visual content and HTML code, websites become more user-friendly and relevant to search queries, which not only enhances their visual appeal but also improves their ranking in organic searches.
How do I know if SEO is working?
SEO results should lead to a noticeable increase in website traffic, even though other tools evaluate different factors and rankings. A rise in search engine rankings along with increased website traffic indicates that your SEO strategy is effective.
What is off-page SEO?
Utilizing off-page SEO can help achieve higher rankings in major search engines through tactics like social media marketing and link building. Search engines prioritize delivering valuable results, so they consider these entities when ranking websites. A strong off-page SEO strategy can help your site rank higher and draw more visitors through blog mentions and social media shares.
How do SEO backlinks work?
Backlinks are created when another website links to your page, lending credibility to your content and improving your rankings. While there are various link-building strategies, the most effective approach is to create original and valuable content that other websites will want to share.
Do 404 errors hurt SEO?
Broken links, also referred to as 404 errors, can negatively impact user experience by blocking access to your site. Beyond losing traffic, broken links are ineffective in boosting your online presence.
How much does SEO cost?
It’s challenging to estimate costs before consulting with an SEO expert, as each strategy is tailored to the client. Contact us for a free SEO audit to discuss pricing and strategy.
How do I increase visibility on Google?
To boost your business’s visibility, various SEO strategies are available. Schedule a free strategy session with us to discover the best methods to drive traffic to your site.