Reviews on Upwork.com about my SEO Services
My SEO Agency on Upwork.com
I started my SEO career and digital marketing work on Upwork.com. It was here I started to work with clients on various SEO projects with work from blog posts, link building, SEO keyword research or web design and development work.
One of the first SEO campaigns I ever did on Upwork was rank a top VR content company for their money keyword which still ranks #1 to this day and generates over 3 million searches per month.
It was on Upwork, where I still am active today and get leads, that I owe much of my experience in becoming a top SEO as I ranked both local SEO campaigns like "Daycare Cambridge" to national keyword rankings for things like "Sell Gift Cards" to international campaigns like "Chiropractor" in Singapore.
A Look Into Our Los Angeles Law Firm Marketing & SEO Services
Overview of my Los Angeles Law Firm Marketing & SEO Process
I start my Los Angeles SEO campaigns by explaining to prospective clients what SEO (search engine optimization is). Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase of paid placement.
I then explain to them the importance of an SEO campaign as one of the pillars of their digital marketing strategies. First, even Google admits SEO is important and you "COULD" look to hire one for your business.
At the core of Search Engine Optimization is understanding and servicing the two entities we are managing: the user or searcher and Google. From a user perspective, you want to get interested in what is the user searching for and do you provide the best content for what that person is looking for? What we are looking to do is create the best page possible for someone, most relevant to what they are looking for, where they are located (if applicable), in the easiest and clearest way for the user to read and interpret.
From a Google perspective, you are looking to generate a specific page that Google can easily understand and know what it is useful for. This is where the checklist that many SEOs have come into play such as Technical SEO (page speed being optimal, no duplicate content, having clear site structure), On Page SEO (utilizing content and keywords in tags and copy, images and videos) to make it clear to Google what a page is about, User Signals (having strong signals indicating your page and site is a good resource to people) and external PR or backlinks that indicate relevancy and what type of relevancy.
For instance, my team services many areas with SEO, digital marketing strategies and website design with SEO prebuilt in. For specific areas, I created these pages:Pasadena SEO, Long Beach SEO, Los Angeles SEO Services, New York SEO Services, Orange County SEO, Irvine SEO, San Francisco SEO Services, San Jose SEO and San Diego SEO. For service pages I made medical SEO services, daycare marketing ideas and real estate lead generation. Each page is unique to the user with specific examples and use case either for that specific location or service that people are looking for with relevant video and images.
Below you'll see a breakdown of my Los Angeles SEO process and different parts we go into so we can create a solid page for people.
Technical SEO
As opposed to focusing on content, technical SEO services optimize specific technical aspects of your website, including mobile friendliness and URL structure, which are two top entities that search engines consider when creating their rankings.
On-Page SEO
On-Page SEO services seek to make your company’s website more user-friendly and relevant to the search query. This is done by optimizing visual content and HTML source code that not only make your site more visually appealing to users but also help boost your site’s ranking in organic searches.
Off-Page SEO
When it comes to achieving a high rank in major search engines, it’s important to consider off-page SEO factors such as social media advertising and link building. Since search engines only want to give users results that provide them with the most value, search engines consider these entities in algorithms used to rank sites. Having a solid off-page SEO strategy not only increases your site’s rank, but will also attract new users to your site from blog post references and mentions on social media.
Web Development
Having a user-friendly website is just as important as the words on the page. Making sure your website is easy to navigate and accessible to users will not only increase traffic but will also optimize your site for search marketing. By employing SEO best practices, search engines will be able to easily scan your site, index your content into their database, and rank your site for specific target keywords.
Page Speed Optimization
In our fast-paced society, customers aren’t willing to wait for a slow website to load. In addition to affecting customer experience, however, the loading speed of your site can also affect your search engine ranking. Major search engines, like Google, measure the loading speed of sites and compare that data with their competitors in order to rank sites in organic searches. Our SEO team will use a variety of tools to audit the speed and responsiveness of your company’s site and then remove any components that may be slowing your site down.
Content Marketing
You’ve most likely heard the phrase “content is king”, and when it comes to SEO, that’s exactly right. Having consistent, in-depth content on your site is essential to increasing your ranking in organic searches. JH SEO will not only determine which phrases and keywords will be most effective in driving traffic to your specific site but also work with a team of writers who create content that educates your user-base while naturally incorporating your personalized target keywords into each piece.
Law Firm Marketing & SEO Custom Strategies
My Los Angeles law firm marketing & SEO strategies are custom created plans that are highly relevant for your specific niche.
Why?
First, the competition in Los Angeles is strong and many businesses in LA are hiring SEOs or other digital marketers to systematically to grow their digital footprint. What this means is no easy, run of the mill or white label strategy will just magically work.
Second, every niche, keyword, business or location is hyper unique and will require different things to have a successful campaign come to fruition. The amount of content, keyword usage, videos, images or whatever is implemented in a site will vary based on location as Google will assign certain requirements for a specific keyword in a specific place. What you must provide in content, service and reputability for something like "Los Angeles Personal Injury Lawyer" will be much more competitive than something like "Lawyer in Riverside, CA".
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So What do You Do?
Have Google Think You're an Entity for your Keyword and Location. This is where the Los Angeles SEO Campaign starts.
The SEO strategy, at a macro level, is having Google know and think you are a something in Los Angeles (or whatever city you are in). What is that something and why would Google believe you are the best option for that something?
If we look at the Los Angeles SEO Consultant ranking for myself, one of the first things I did was establish WHO I was, what I do and where I am to Google via Google My Business. By doing this, Google knows I exist, provide a service and am highly relevant for anyone in Los Angeles or near Koreatown.
Taking something like Google My Business in mind, we start with understanding your business, the location, the value proposition you offer (services or products), the competitive landscape and the conversion points (how will people purchase, rent or opt into what you are offering). This is how we formulate WHAT we can do to position ourselves in different ways to get Google to understand what you are and who you service and why we are relevant.
Los Angeles SEO Consultant Keyword Example
Let's use this keyword which I am in the process of ranking. You can see it's at #5 right now with the goal of being #1.
I selected this keyword after doing some keyword research and reviewing what were the best options in short term and long term (I started this site about 6 months ago). I decided to target "Los Angeles SEO Consultant" as it included "Los Angeles SEO" so I could hit two keywords at once.
You can see in the image that "Los Angeles SEO" gets more searches but "Los Angeles SEO Consultant" for me had a better search intention for someone who would want my services. KD is keyword difficulty which is 0 - 100 with higher being more difficult.
Los Angeles SEO Keyword Review
After assessing the keyword, I personally use a software called CORA to do an analysis on the top 100 pages and see what features or factors are being considered for the keyword.
CORA reviews not only websites but tracks 880 factors on sites to see what correlative factors are determined with helping someone get a top keyword ranking.
The On Page SEO becomes very transparent and quantifiable, allowing very clear On Page updates like adding content or images or header tags with keywords to be more on target with the top ranking pages.
Los Angeles SEO Roll Out
Now our LA SEO strategy will roll out with going line item by line item to make the On Page SEO changes. After doing the roll out, I index the site in Google Search Console (GSC) to let Google know about my new page and I let it sit. Here we begin to explore what else we can do to get our page ranking for our page.
Tracking Our Los Angeles SEO Results and Looking at CRO
Now it's about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on the Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.
After we do the On Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We're looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, an ability to chat or drive to our Hot Dog stand to buy a hot dog, we are looking to quickly give people the best solution to the problem they have.
Our Los Angeles SEO Keyword
This is typically my overall process. I usually also recommend running some Facebook or Adwords campaigns to see what traffic does and how you convert. These user signals can also help boost your relevancy to Google if they take good actions.
SEO Content and Other Steps
Typically after I will write supporting content pieces that innerlink to my main page. Things like "Why use a Los Angeles SEO" or "What to look for in a SEO agency" or whatever people are searching. Content like this helps establish what your page or website is about and having silo'd content like this helps establish page content and hierarchy.
Work with me!
If you’re looking to grow your company’s online presence, improve your search engine ranking, and boost revenue for your LA business, work with me to help take your company to the next level. Our highly-qualified team is committed to utilizing our knowledge of the most up-to-date SEO practices in order to help your company achieve its online marketing goals.
Ready to learn how SEO can transform your business? Request a Direct to Contact Form audit today.
Businesses I Work With
01. Los Angeles Start-Ups Needing Basic SEO
August 27, 2021
If you're looking to get a company off the ground, investing in our Pasadena SEO services would encourage you to spend more time perfecting products than spending time trying to draw tourists. Let us do the leg work to improve your web traffic and visibility, which will help you create a stronger business profile, reach more prospective clients and buyers, and build confidence and satisfaction with your ideal client base.
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02. Small to Medium-Sized Los Angeles Businesses Needing Advanced SEO Strategies
August 27, 2021
If you are a small or medium business aiming to scale, you would be expected to adopt an SEO strategy. If it is knowing what sort of pages to build to bolster sales and accelerate development, or studying how to harness content marketing, a good Los Angeles SEO strategy must be introduced. As a consequence of their collaboration with Los Angeles SEO experts, you can offer tailored content aimed at your company objectives.
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03. Localized Businesses
August 27, 2021
For companies based nearby, increasing their online presence is just as critical as person-to-person communication. Using smart SEO practices can maximize your ranking in major search engines and industry-relevant niche directories, improving your market image, steadily your company, and staying successful in your group.
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04. Businesses Looking to Go Global
August 27, 2021
If you are a company that wants to grow into the international market, employing market-specific SEO strategies is indispensable for success. Search engine optimization strategies that yield growth in a country's online customer sector may not be as effective in other countries. Through tailoring material and applying local keywords to each new market you reach, the company will benefit tremendously from the possibilities that occur globally.
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05. Enterprise Level Businesses
August 27, 2021
For companies that are already established, keeping their website up to date with a good SEO platform is essential to long-lasting success. SEO activities shift regularly, so the platform should still be utilizing the most current practices. We are committed to keeping aware of new and evolving SEO patterns. This allows us to continuously increase the search rating on the most popular search engines. As one of the leading SEO firms in the market, we also include actionable reports that can be accessed by the company's internal departments and stakeholders.
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06. E-commerce Companies
August 27, 2021
Numerous E-commerce firms are popping up today. Due to an increasing amount of businesses only doing business online, a high degree of organic searches is key to growth. SEO-savvy Los Angeles experts will help the site achieve and sustain a high placement by upgrading your platform with proper keyword optimization, promoting high-quality product feedback, and regularly performing web usability testing.
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