You Searched “Portland SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Locating a competent Portland SEO agency has become more difficult. Google’s AI-driven algorithms like RankBrain and BERT have shifted SEO toward understanding searcher behavior, their keyword choices, and their content preferences.
The primary takeaway is that SEO efforts must be uniquely tailored, and the agency or freelancer you collaborate with must understand your business, your audience, and how these elements shape what Google thinks users want to engage with and convert on.
The range of ways people search and the various ways they might phrase their queries should be acknowledged. The various search terms “Portland SEO,” “Portland SEO Company,” “Portland SEO Services,” and “Best Portland SEO Company” must all be considered. “Best Portland SEO” or “Best SEO Company” could indicate a search for reviews, while “Portland SEO Services” suggests a clear intent to find a provider. “Portland SEO Consultant” could appeal to those looking for a smaller, more affordable service. Those looking for thorough solutions can benefit from the wide range of services and expertise offered by a leading SEO agency.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s AI gathers data points on who is searching, how they search, where they search, the words they use, what they click, and the actions they take. Even tiny words like “a,” “or,” and “for” can influence intent, and Google sorts pages by reverse-engineering user actions based on these subtleties.
Get Clear KPIs and Growth Points
We need to clarify what metrics are most important to you. Is it getting contact form submissions for quotes, or is it driving sales with multiple items in each sale?
Setting a baseline allows JH SEO to quote you on a plan and recommend important additions such as Content or Google Ads.
Site Audit and Technical Review
During this step, we’ll assess the site’s layout, speed, and technical issues that might negatively affect user experience or result in a Google flag. Google identifies site speed as an important ranking factor.
Keyword Research
By utilizing Google’s Keyword Planner and tools such as AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we strategically assign keywords to pages to meet our KPI objectives.
Keyword Mapping onto Pages (Sales, Service, Blog)
Once we finalize the keywords, we allocate them to pages based on user intent (informational, sales, product) and create or update the content to match that intent.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
We review the top-ranking pages for each term, inspecting their URL slugs, title tags, page content, and types of content (e.g., images, tables, videos). Additionally, we perform a competitor analysis with SEO tools.
This gives us a roadmap for developing a page that meets baseline standards, incorporating additional content and interlinks to other pages.
On-Page SEO Roll Out
Our internal writing and development team will start working on landing pages to ensure they are as effective as possible.
Content Plan and Content Clustering
Our team will connect with you to coordinate on data, tone, and key talking points as we begin to build content.
We will revise our main pages according to keywords and add blog content or detailed articles addressing various important components.
For example, Gameday Men’s Health, a TRT-focused client, had us produce TRT sales pages for the XYZ location. We also created in-depth blog content such as “What is TRT,” linking these posts to additional site pages.
Backlinking
The concept of backlinking involves securing links or references from other sites to our content.
Our preferred tool is HARO (Help A Reporter Out). We sync you with journalists seeking expert sources. If a HARO reporter needed information about testosterone, we’d facilitate a quote and link to our site.
Another way to acquire backlinks is through manual outreach. By studying competitors’ backlinks and connecting with relevant blogs, we can determine how to have them write a post that cites our content.
We use power pages or extensive articles that others refer to in their own content. Quality content is often cited to back up various claims or points.
Frequently Asked Questions
Why is SEO important?
SEO can help improve your online visibility and boost your ranking on search engines such as Google, which will lead to more traffic and greater business exposure.
How does local SEO work?
The essence of local SEO is to increase your business’s relevance to local customers. This higher visibility makes your profiles more attractive and leads to more foot traffic.
How much does SEO cost?
Before consulting an SEO expert, pricing can be difficult to estimate since strategies are tailored to the client. Contact us for a free SEO audit and to discuss pricing and strategy.
Are FAQs good for SEO?
To enhance internal link-building, implement FAQ pages that add depth to your website. Spreading these pages throughout the site boosts your presence and supports stronger internal links.
How long does SEO take?
SEO generally requires six to twelve months for results to manifest, influenced by your field and existing position. However, some clients have observed benefits as early as two months. After SEO takes effect, ongoing improvement is vital for staying ahead. If you’re planning to implement SEO, contact Portland professionals to discuss your goals.
What are the most important Google SEO factors?
Speed, mobile-friendliness, and accessibility are crucial for ranking well. Slow or inaccessible sites repel potential clients. Additionally, backlinks, optimized content, and authority are key.
What is on-page SEO?
On-page SEO, which includes optimizing visual content and HTML code, makes websites more user-friendly and relevant, resulting in higher organic search rankings and a better visual experience.
How do I know if SEO is working?
SEO should lead to more website traffic, despite the presence of other tools that focus on various factors. A well-executed SEO strategy results in better search rankings and more traffic.
What is off-page SEO?
Off-page SEO practices, including social media marketing and link building, significantly impact your search engine rankings. Because search engines prioritize valuable results, they consider these entities when ranking sites. A strong off-page SEO strategy can enhance your ranking and bring in more users via blog and social media mentions.
How do SEO backlinks work?
A backlink is created when a site links back to your content, increasing its authority and boosting your rankings. Although various link-building strategies exist, the most effective starting point is creating original and valuable content that other sites are eager to share.
Do 404 errors hurt SEO?
404 errors caused by broken links can have a detrimental impact on user experience by blocking access to your site. Besides losing visitors, broken links provide no benefit to your online visibility.
How much does SEO cost?
Accurate SEO pricing is difficult to estimate without expert consultation due to customized strategies. Contact us for a free audit where we can discuss pricing and strategy.
How do I increase visibility on Google?
Multiple strategies can enhance your business’s visibility through SEO. Book a free session with us to explore the best ways to drive traffic to your site.