Real Estate SEO Services to
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2. Facebook Ad Chat Bots

In addition to the high number of users, Facebook has another advantage that bus stop advertisements or even email campaigns can’t touch—Facebook Messenger chat bots.

Unlike humans, Facebook Messenger bots are available to chat with potential leads 24/7. What’s more, without any extra work from you, they can:

• Gather information about the type of home your lead is looking for.
• Provide immediate answers to questions.
• Give personalized suggestions regarding available properties.
• Educate your lead on buying or selling a home.
• Set up appointments for leads to meet with an agent.

Best of all, chat bots can qualify your leads by asking a series of questions to suss out motivation, urgency, and even budget. No more chasing people who aren’t really in the market to buy or sell. At this point you’re probably wondering, how do I get these potential leads in contact with a chat bot? The answer: Facebook click-to messenger ads. The answer: Facebook click-to messenger ads.

Facebook click-to-messenger ads look practically identical to other Facebook ads and can still be made to target specific populations. The key difference here is that the call to action button opens up a conversation with your chat bot in Facebook Messenger. Once messaging has been initiated, the bot takes care of the rest.

3. Search Engine Optimization (SEO)

Utilizing Facebook is a great way to generate leads, but another key strategy for your real estate agency to come in contact with potential buyers and sellers is to have a polished website that employs effective SEO methodologies. What is SEO?

SEO, or search engine optimization, is the process of revamping your agency’s website in such a way that will allow it to rank more highly in organic search results. Why is this important? When a potential client types a word or phrase into a search bar, such as “Boutique real estate agencies Los Angeles”, in all likelihood, a slew of results are going to show up. If your website is listed on the second or third page of results, the chance of that potential client visiting your site drops dramatically. Think about it—how often do you look at the second page of search results?

Consequently, when it comes to organic search results that relate to your agency, your goal should be to get on the first page of results and ideally, to reach number one. How does SEO help with that?

Popular search engines, such as Google, Yahoo, and Bing, use algorithms to decide which websites will receive a higher ranking in organic search results. By optimizing your website in specific ways, you’ll increase your chances of achieving and maintaining a high rank in major search engines, thereby increasing site traffic and generating more leads.

Now, many people think that SEO is just about throwing some keywords on your website and calling it a day. Although keywords are an important part of an effective SEO strategy, there’s actually much more that needs to be done to give your website the best possible chance of getting on that first page of search results. Some SEO best practices that will help boost your ranking include:

4. Blogging

Search engines want to give users the most value when they’re looking for information. Consequently, if achieving and maintaining a high ranking site is part of your lead-generation strategy (and it should be), you need to be a resource for your clients. This is where blogging comes in.

Blogging gives you the opportunity to provide your audience with consistent, helpful, and up-to-date information not only about the real estate market but, most importantly, about the local community you serve. This accomplishes a couple things:

First off, your site can rank for specific keywords or phrases. To get more eyes on your agency’s website, you want to rank for targeted keywords and phrases that your potential leads are searching for. Often, the most successful keywords are what are known as “long-tail keywords”, meaning four words or more, that serve a specific niche versus a broad audience. This is because niche, long-tail keywords tend to have less competition when it comes to ranking. For example, you’ll have a much better chance of ranking for the phrase “homes for sale in Los Angeles under $500k” than just “homes for sale in Los Angeles”.

5. Pay-Per-Click (PPC) Advertising

No matter When your ideal client types a search query into Google, ten organic search results appear on the first page. However, at the very top of the page, before the organic results are listed, they’ll most likely find pay-per-click or PPC ads. These top slots designated for ads are prime real estate, because they’re essentially the first thing users see when search results come in.if you’ve used a visual page builder before, with Brizy you’ll be a pro the second you start using it.

Pay-per-click ads are exactly what they sound like. Essentially, you only pay when someone clicks on your ad and visits your agency’s website. Although there are a couple PPC platforms on the market, Google Adwords is by far the most well-known and widely used. With Adwords, you bid on specific, target keywords and phrases that line up with what your ideal leads search for. If your bid is chosen, you’ll show up amongst the ads at the top of the search results. This increased visibility has the power to drive a targeted population of interested home buyers and sellers to your site (which will be quick-to-load, easy to navigate, and mobile friendly based on the SEO tips above).

Now, before you start throwing money at Google Adwords, it’s important to recognize that just like with your agency’s website, you need to optimize your PPC bids. Similar to blogging, you may generate the most leads by only bidding on keywords and phrases that are niche and local. Adwords also allows you to target people in specific cities, regions, and states. What’s more, if there are certain types of homes or areas you don’t specialize in or want to work with, you can also create a negative keyword list that takes out your bid if a user searches using certain terms.

The biggest takeaway with PPC ads is that they need to pay for themselves. If the clicks your website is getting or leads you’re generating aren’t turning into clients, took a look at how you’re optimizing your bids and try a different approach.

6. YouTube Content and Optimization

Having a SEO-streamlined website and informative blog aren’t the only ways your agency can provide value and generate more leads. In fact, in an industry like real estate which is all about the visuals, a surefire way to garner the attention of potential clients is by starting a YouTube channel. With over one billion users, YouTube is a valuable outlet for marketing your agency’s services and gives you the opportunity to showcase new listings while creating a call to action for people to visit your website or even contact you directly.

Remember though, most people aren’t visiting YouTube with the intention of searching for your specific agency. They’re seeking information. That’s why, in addition to showcasing listings, your YouTube channel should also be a resource for potential clients who are considering buying or selling a home. By doing more than just peddling than your services, you can increase trust with your ideal client base while solidifying yourself as an expert in the field. There are a variety of topics that could provide value to potential buyers and sellers, such as:

• How long it takes to close a home
• How to buy your first home
• How to stage your home on a budget
• Average closing costs for sellers
• Perks of living in (insert whatever market you serve here)
• Testimonials from previous clients

The best part is, just like with websites, YouTube videos can be optimized in order to increase your ranking and help people find and view your content. Factors that YouTube takes into consideration while ranking content include:

• Number of subscribers to your channel
• Number of likes, dislikes, and comments
• Video length
• Watch time and view-through rates – in other words, how much of your video are users watching and how many watch your entire video.