You Searched “Kansas City SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Finding the right Kansas City SEO agency is harder than ever. With Google’s AI-powered algorithms, including RankBrain and BERT, SEO has become more focused on understanding the searcher’s needs, the words they use, and the content they engage with.
The core takeaway is that SEO campaigns should be custom-built, and the agency or freelancer you work with must have a deep understanding of your business, your audience, and how these aspects fit into Google’s perception of what users want to see and convert on.
The different search methods and the numerous variations people might use must be taken into consideration. Search terms such as “Kansas City SEO,” “Kansas City SEO Company,” “Kansas City SEO Services,” and “Best Kansas City SEO Company” should all be considered. “Best Kansas City SEO” or “Best SEO Company” might indicate a search for reviews, while “Kansas City SEO Services” shows an intent to find a local provider. “Kansas City SEO Consultant” could attract individuals seeking a smaller, more affordable service. Those requiring complete solutions will find a wider range of services and expertise at a top SEO agency.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s AI compiles data on who is searching, how they search, where they search, what they click, the words they use, and their resulting actions. Simple words like “a,” “or,” and “for” can change the meaning of a search, and Google sorts pages by studying these nuances and user actions.
Get Clear KPIs and Growth Points
We need to determine your key metrics. Is your priority getting contact form submissions for quotes, or generating sales with multiple purchases?
Establishing what’s important allows JH SEO to provide a quote that includes a plan and recommendations for Content and Google Ads.
Site Audit and Technical Review
In this phase, we’ll inspect the site’s layout, speed, and technical issues that could harm user experience or lead to a Google flag. Google acknowledges site speed as a factor in ranking.
Keyword Research
Using Google’s Keyword Planner and tools like AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we begin mapping out keywords on pages to help achieve our KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
Once the keywords are chosen, we assign them to pages according to user intent (informational, sales, product) and either update or create the necessary content to fulfill that purpose.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
We analyze the top pages for each term, including their URL slugs, title tags, page content, and types of content (e.g., images, tables, videos). We also carry out a competitor analysis with several SEO tools.
This offers a strategy for building a page that meets basic criteria, while enhancing it with valuable content and linking to additional pages.
On-Page SEO Roll Out
With our own team of writers and developers, we will begin to build landing pages that deliver superior results.
Content Plan and Content Clustering
We will reach out to align on data points, voice, and talking points as we initiate the content development process.
We will update the main pages where keywords are targeted and add blog content or extensive thought pieces on key components.
For instance, our client Gameday Men’s Health, which offers TRT, had us develop TRT sales pages for the XYZ location and create blog posts like “What is TRT,” linking these to other pages on their website.
Backlinking
Backlinking is the practice of either reaching out or using content to have other websites link to or refer to our work.
We use HARO (Help A Reporter Out) to connect you with journalists needing information. If a HARO reporter required details about testosterone, we’d arrange for a quote and a link to our site.
Another method for gaining backlinks is manual outreach. By reviewing the backlinks of competitors and contacting suitable blogs, we can find out how to have them write a post that mentions our content.
Our strategy includes creating long-form content or power pages that others cite in their articles. Effective content often serves as a reference to support various arguments.
Frequently Asked Questions
Why is SEO important?
Investing in SEO can boost your online visibility, improve your search engine rankings, and drive more traffic to your site as your site moves closer to the top of search results.
How does local SEO work?
The objective of local SEO is to improve your business’s relevance to local clients. Increased local visibility enhances your profiles’ attractiveness and results in more foot traffic.
How much does SEO cost?
Getting an accurate SEO price estimate is hard without consulting an expert, as every strategy is client-specific. Reach out for a free audit and to discuss pricing and strategy.
Are FAQs good for SEO?
Including FAQ pages is a strategic way to optimize internal link-building and add depth to your website. Spreading these FAQs enhances your presence and strengthens internal links across the site.
How long does SEO take?
SEO results often take six to twelve months to appear, depending on your business sector and current standing. However, some clients have seen benefits as soon as the second month. To stay ahead in the business, ongoing SEO improvement is crucial. If you’re thinking about implementing SEO, consult with Kansas City experts to discuss your goals and timeline.
What are the most important Google SEO factors?
Ensure your site is fast, mobile-friendly, and accessible to improve rankings, as slow or inaccessible websites push clients away. Backlinks, optimized content, and authority also play crucial roles.
What is on-page SEO?
Through on-page SEO, optimizing visual content and HTML code enhances a website’s user-friendliness and search relevance, leading to improved organic search rankings and a more attractive design.
How do I know if SEO is working?
A successful SEO strategy should be evident through higher website traffic, even as other tools evaluate different factors. An effective SEO strategy will show in improved search rankings and higher website traffic.
What is off-page SEO?
Off-page SEO, which focuses on tactics such as link building and social media marketing, is beneficial for improving your search engine rankings. To provide valuable results, search engines account for these entities when ranking sites. A strong off-page SEO strategy can lead to better rankings and more user traffic through blog and social media mentions.
How do SEO backlinks work?
When a site links to your content, a backlink is made, which adds credibility to your content and enhances your rankings. Although other link-building methods can be used, the best way to start is by creating original, valuable content that other websites will want to share.
Do 404 errors hurt SEO?
When users encounter broken links, also known as 404 errors, it can negatively affect their experience by blocking access to your site. The outcome of broken links is both lost traffic and no improvement in your online presence.
How much does SEO cost?
Since SEO strategies are client-specific, pricing is hard to estimate without expert advice. Feel free to reach out for a free audit to discuss pricing and strategy.
How do I increase visibility on Google?
There are various strategies in SEO to increase your business’s visibility. Set up a free session with us to learn the best methods for driving traffic to your site.