You Searched “New Orleans SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
It’s now harder to find a skilled New Orleans SEO agency. With Google’s algorithms enhanced by AI like RankBrain and BERT, SEO is focusing more on grasping what searchers are looking for, the words they use, and the content they value.
The main insight is that SEO campaigns need to be customized from scratch, and the agency or freelancer you choose must understand your business, your customers, and how these factors align with Google’s expectations of what users will want to see, read, and convert on.
It’s essential to recognize the diverse methods people use to search and the many variations they might employ. Different variations such as “New Orleans SEO,” “New Orleans SEO Company,” “New Orleans SEO Services,” and “Best New Orleans SEO Company” should all be factored in. “Best New Orleans SEO” or “Best SEO Company” could be a search for reviews, while “New Orleans SEO Services” shows intent to hire locally. “New Orleans SEO Consultant” might attract those looking for a more specialized or budget-friendly service. A top SEO agency offers a wide range of services and deep expertise for clients seeking all-encompassing solutions.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s machine learning AI tracks who is searching, how and where they search, what they click, the words they use, and what they do afterward. Words such as “a,” “or,” and “for” may be small, but they can change search intent, and Google ranks pages by understanding these nuances through user actions.
Get Clear KPIs and Growth Points
Understanding your key metrics is vital. Is your goal to get contact form submissions for quotes, or to generate sales with multiple purchases?
By establishing what is important, JH SEO can provide a quote that covers both the plan and key additions like Content or Google Ads.
Site Audit and Technical Review
In this phase, we’ll review the site’s layout, speed, and any technical errors that could impact user experience or prompt Google to flag the site. Google notes site speed as a ranking factor.
Keyword Research
We leverage Google’s Keyword Planner along with AHrefs, SEMrush, Google Search Console, and Google My Business Insights to map the most effective keywords on pages to achieve KPI metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
When we agree on the keywords, we group them by intent (informational, sales, product) and assign them to a page, updating or creating content accordingly.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
For each term, we analyze the pages on page 1, looking at their URL slugs, title tags, page content, and content types (such as images, tables, and videos). We also run a competitor analysis using various SEO tools.
This provides a blueprint for crafting a page that meets initial standards, with further enhancements through useful content and links to other pages.
On-Page SEO Roll Out
We will employ our own team to design landing pages that are of the highest quality.
Content Plan and Content Clustering
We will have our writers reach out to discuss and align on data points, voice, and talking points for content.
The content will feature updates to our main pages with focused keywords and will also include blog posts or in-depth thought pieces on relevant subjects.
As an example, Gameday Men’s Health, which specializes in TRT, received TRT sales pages for the XYZ area from us. We also created extensive blog posts like “What is TRT” and linked these to other pages on their site.
Backlinking
Backlinking is about getting other websites to connect to or mention our content through various methods.
HARO (Help A Reporter Out) is our chosen method. We connect you with reporters who need expert input. For instance, if a HARO journalist needed info on testosterone, we’d set up a quote and a site link.
Manual outreach is another way to build backlinks. By examining the backlinks of our competitors and contacting blogs that fit our niche, we can see what’s required to get them to feature a post that includes our reference.
Lastly, we produce long-form content or power pages that are cited by others. High-quality articles are often used to strengthen and validate other arguments.
Frequently Asked Questions
Why is SEO important?
By investing in SEO, you can significantly increase your online presence and achieve higher search engine rankings on Google. This will attract more traffic to your site.
How does local SEO work?
Local SEO is designed to make your business more relevant to local clients. This improved local visibility will enhance the appeal of your profiles and increase foot traffic.
How much does SEO cost?
Getting a precise SEO pricing estimate is challenging without consulting an expert since strategies are client-specific. Feel free to reach out for a free audit and to discuss pricing and strategy.
Are FAQs good for SEO?
A strong approach to optimizing internal links is by using FAQ pages, which add valuable depth to your website. Distributing them throughout your site enhances your presence and strengthens links.
How long does SEO take?
The effects of SEO usually become noticeable in six to twelve months, depending on your business area and current standing. Still, some clients have seen improvements within the second month. Building on your SEO success is essential to staying competitive. If you’re thinking about SEO, consult with New Orleans experts to discuss your timeline.
What are the most important Google SEO factors?
A fast, mobile-responsive, and accessible website is critical for higher rankings. Slow or inaccessible sites deter potential clients. Focus on backlinks, content, and authority to enhance your site.
What is on-page SEO?
Optimizing visual content and HTML source code through on-page SEO makes websites more user-friendly and relevant, which not only improves their ranking in organic searches but also their overall appeal.
How do I know if SEO is working?
The result of SEO should be a rise in website traffic, even if other tools analyze different metrics and rankings. Enhanced search rankings and increased traffic together point to a strong SEO plan.
What is off-page SEO?
Strategies like link building and social media marketing within off-page SEO are essential for achieving strong search engine rankings. Search engines aim to provide useful results, taking these entities into account in their rankings. A well-crafted off-page SEO strategy can boost your ranking and draw more users through blog references and social media mentions.
How do SEO backlinks work?
When another website links to your page, a backlink is formed, adding validity to your content and improving your rankings. While there are multiple ways to build links, the best approach is to create original and valuable content that other websites will want to share.
Do 404 errors hurt SEO?
Broken links, or 404 errors, can adversely affect user experience by restricting site access. Beyond missed traffic, broken links are ineffective in advancing your online presence.
How much does SEO cost?
Pricing is hard to estimate accurately before consulting an SEO expert since strategies are customized. Feel free to reach out for a free audit to discuss pricing and strategy.
How do I increase visibility on Google?
Various SEO approaches can boost your business’s visibility. Schedule a free session with us to discover the most effective methods to increase site traffic.