You Searched “Virginia Beach SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Discovering a good Virginia Beach SEO agency is more challenging. As Google’s algorithm advances through AI such as RankBrain and BERT, SEO is now about knowing the searcher’s intent, their language, and the content they prefer.
The key point is that SEO strategies need to be personalized from the start, and the agency or freelancer you select must understand your business, your customers, and how these factors influence Google’s view of what users will want to see, read, and convert on.
You should keep in mind the different approaches to searching and the multiple variations in search terms people might use. Variations like “Virginia Beach SEO,” “Virginia Beach SEO Company,” “Virginia Beach SEO Services,” and “Best Virginia Beach SEO Company” all need to be considered. “Best Virginia Beach SEO” or “Best SEO Company” may be searching for reviews, while “Virginia Beach SEO Services” shows an intent to hire a provider. “Virginia Beach SEO Consultant” could appeal to those looking for a more specialized or budget-friendly service. For individuals seeking comprehensive solutions, a leading SEO agency provides a broader array of services and deep knowledge.
Our SEO Strategy in Process Form
Understand Your Business & Customer
Google’s machine learning AI collects thousands of data points on who is searching, how they search, where they search, what they click, and what they do next. Small words like “a,” “or,” and “for” can make a big difference in intent, and Google ranks pages by analyzing user behavior linked to these differences.
Get Clear KPIs and Growth Points
It’s important to pinpoint your key metrics. Are you focused on receiving contact form submissions for quotes, or on achieving sales with multiple items?
By clarifying priorities, JH SEO can offer a quote that includes both a plan and essential elements like Content and Google Ads.
Site Audit and Technical Review
At this stage, we’ll check the site’s layout, speed, and any technical problems that could impact user experience or cause Google to flag it. Google has recognized site speed as a ranking factor.
Keyword Research
With Google’s Keyword Planner, alongside AHrefs, SEMrush, Google Search Console, and Google My Business Insights, we select and map keywords to specific pages to help meet our KPI goals.
Keyword Mapping onto Pages (Sales, Service, Blog)
After selecting keywords, we group them by intent (informational, sales, product) and assign them to a page, which is then updated or created to align with the user’s needs.
On-Page SEO Analysis (SurferSEO and PageOptimizerPro)
For each keyword, we examine the pages that rank on page 1, focusing on their URL slugs, title tags, page content, and content types (like images, tables, and videos). A competitor analysis is also conducted using SEO tools.
This outlines a plan for creating a page that meets foundational expectations, with added content and links to other pages for improvement.
On-Page SEO Roll Out
We will utilize our in-house experts to create landing pages that perform at their best.
Content Plan and Content Clustering
Our writers will contact you to agree on data points, tone, and messaging for the start of content creation.
Content updates will be made to main pages with targeted keywords and include blog entries or comprehensive articles on relevant aspects.
To illustrate, Gameday Men’s Health, focusing on TRT, had TRT sales pages created for the XYZ area and long-form blog articles like “What is TRT,” which were then linked to other parts of the site.
Backlinking
Backlinking refers to obtaining links from external websites to our content or having them cite it.
HARO (Help A Reporter Out) is our resource of choice. We connect you with reporters in need of information. For example, if HARO had a journalist looking for details on testosterone, we’d provide a quote and a reference link to our site.
Manual outreach is a strategy for obtaining backlinks. By analyzing competitor backlinks and reaching out to relevant blogs, we can understand how to have them publish a post that references our site.
Finally, we develop power pages or detailed pieces that become references for others. Well-crafted content is often used to substantiate and validate different points.
Frequently Asked Questions
Why is SEO important?
Enhancing your online visibility through SEO investment allows your site to rank better on search engines like Google, resulting in more attention and higher traffic.
How does local SEO work?
Local SEO enhances your business’s relevance to local clients, boosting local visibility. This increased visibility makes your profiles more appealing and encourages higher foot traffic.
How much does SEO cost?
Estimating SEO pricing is challenging without consulting an expert because strategies are customized for each client. Call us for a free audit and to discuss pricing and strategy.
Are FAQs good for SEO?
Adding FAQ pages is an effective tactic for optimizing internal links while adding depth to your website. Spreading them across your site helps strengthen links and increase visibility.
How long does SEO take?
It usually takes six to twelve months for SEO results to be evident, depending on your industry and present status. Nonetheless, some clients have experienced positive outcomes as early as the second month. Remaining competitive requires continuous SEO enhancement. If you’re considering SEO for your site, reach out to Virginia Beach experts to discuss your timeline.
What are the most important Google SEO factors?
To boost rankings, your website must be fast, mobile-ready, and accessible. Slow or inaccessible sites can deter clients. Strengthening backlinks, content, and authority is also essential.
What is on-page SEO?
Websites that implement on-page SEO by refining visual content and HTML code become more user-friendly and search-relevant, improving their rankings in organic searches and their overall visual appeal.
How do I know if SEO is working?
The benefit of SEO should be an increase in website traffic, even though other tools might measure different things. When both search engine rankings and website traffic improve, it reflects a good SEO strategy.
What is off-page SEO?
Utilizing off-page SEO strategies like social media marketing and link building helps achieve higher rankings on major search engines. Search engines focus on delivering valuable content, so they factor in these entities when ranking websites. A solid off-page SEO strategy can help your site rank higher and attract more users through mentions in blogs and on social media.
How do SEO backlinks work?
Backlinks occur whenever a website links to your page, validating your content and helping improve your rankings. While there are different ways to build links, the best approach is to produce original, high-value content that other websites will want to share.
Do 404 errors hurt SEO?
Referred to as 404 errors, broken links can impair user experience by preventing site access. Broken links result in missed traffic and don’t aid in boosting your online ranking.
How much does SEO cost?
Estimating costs is challenging without consulting an SEO expert since each strategy is tailored. Contact us for a free audit to discuss both pricing and strategy.
How do I increase visibility on Google?
SEO offers different techniques to improve business visibility. Arrange a free strategy session with us to identify the most effective ways to boost site traffic.