SEO & GEO Tools To Get Cited by LLMs
Improve Content Structure, Get Cited In AI Generated Responses
Large language models (LLMs) have become far more than language generation tools. Today, such models are relied upon for products and services, with over 71% of survey respondents reporting that they use AI tools for their searches.
At JH SEO, we understand that maintaining a thriving business in a competitive market requires adapting to the latest trends and technologies. From traditional SEO to modern GEO services, we’ll work tirelessly to help you achieve the content visibility you’re looking for—all while keeping your budget in mind.
Get in touch with us today to learn how getting cited by Large Language Models (LLMs) like ChatGPT, Google’s Gemini, Claude, and Perplexity can give you an unmatched competitive advantage.
CONTACT US NOW!Understanding How Large Language Models Work
As the latest in artificial intelligence (AI) technology, how exactly LLMs work is a complicated subject. However, a general understanding can help you accomplish a broad range of visibility goals. Here’s how these advanced neural networks provide answers to customer searches:
1. Foundation of LLMs: Transformer Architecture
Understanding LLMs starts with the transformer model architecture they’re built upon. These deep learning architectures allow for natural language processing driven by sequential data and human language patterns. It’s the pattern recognition base that allows for more complex tasks, like language translation, sentiment analysis, and content generation.
2. Pretraining Process: Learning from Extensive Data
Early language models compile massive amounts of training data—books, articles, websites, and other written content—to find patterns. Through all this exposure, the LLM learns the statistical relationships between words and phrases, allowing them to generate coherent and contextually relevant text.
3. Inference: Generating Responses
Once trained, model outputs can also be driven by user inputs over time. This is called the inference stage, and involves the model:
- Tokenizing the input
- Converting it into embeddings
- Using transformer architecture to predict the next word in a sentence
These language tasks are generated one token at a time—a process that continues until the model completes its final output.
4. Fine-Tuning: Adapting to Specific Tasks
The same process that allows LLMs to perform specific tasks like legal document analysis, customer support, or technical troubleshooting, can help searchers find your website online. This fine-tuning process involves training the model on a specialized dataset, which allows it to provide accurate and relevant outputs for specific applications. For example, models trained on local business listings, product descriptions, and service reviews can better understand queries related to your industry or region.
How Your Business Can Take Advantage
of Generative AI Models
From 0% of US adults using LLMs before 2022, to roughly 52% in 2025, we can’t overstate just how important integration is for your business. Many of today’s Internet users utilize ChatGPT and Google’s Gemini for their searches, rather than just relying on traditional Google search.
At JH SEO, we’ve mastered both traditional Search Engine Optimization (SEO) practices and innovative Generative Engine Optimization (GEO) strategies to get you discovered by deep learning algorithms. This includes key components like:
- Structured data
- Semantic cues
- Explicit citations
- AI-friendly formatting
The Importance of Large Language Model Optimization (LLMO) Services
Large Language Model Optimization (LLMO) is the new secret to ensuring your business shows up in AI generated text. It focuses on both discoverability and building authority—two strategies that are key to getting cited. For instance, when the AI model determines that your content is authoritative and credible, it will choose to target your business for regular citation.
In turn, frequent citations not only help searchers discover your business, but also give you an advantage over the competition—who may or may not be investing in LLMO themselves. It’s all about “citation frequency”, or how often the AI system references your content when providing answers. Think of it as being similar to topic authority in SEO.
There are many benefits of LLMO, including:
- Better brand visibility inside AI-generated answers.
- The authority of being cited as a credible source by the latest LLMs.
- Staying competitive as AI search replaces traditional search habits.
Traditional SEO Still Matters
While the latest LLMO strategies are crucial for LLM visibility and citation, traditional SEO still plays a key role in the process. Without the strong SEO foundation that allows you to get picked up by Google, Yahoo, and Bing’s ranking algorithms, the most popular LLMs won’t recognize or cite your content. Traditional SEO practices guarantee that your website is discoverable, crawlable, and optimized for both users and algorithms.
Here are some of the many benefits of pairing your LLMO with traditional SEO:
- Improved search rankings that help AI models prioritize your authoritative website for citation.
- Higher crawlability and indexing that makes your website easier for both LLMs and search engines to interpret.
- Keyword optimization for a contextual understanding that helps searchers, ranking algorithms, and LLMs discover your website.
Together, a joint SEO and LLMO strategy builds your authority and discoverability for both human users and LLMs, helping you get cited in AI-generated answers. Take the next step today to prepare your business for the future of AI searches.
How to Build an LLM-Ready Content Strategy
Building credible content that will be cited by the latest LLMs isn’t as hard as it may seem. Here’s how a combination of clear headings, citations, structured data, and quotable stats can revolutionize your marketing strategy:
1. Audit AI Readiness
As AI overviews and internal searches become more popular, our team can identify where your content needs to be fine-tuned. From headings and schema to explicit citations, we’ll analyze your website and determine how to develop the most human and AI-friendly structure.
2. Structure with AI in Mind
After we identify the best ways to make content quality improvements, we’ll format everything using clear headings, bullet lists, pressable stats, quotable, and structured data. These formatting choices help AI models recognize your website as reliable, high-quality content.
3. Embed Citations & Sources
On top of keyword research, we also utilize the latest statistics, quotations, and named sources to create detailed articles and service pages. These strategies boost your authority and increase your chances of being included in AI answers.
4. Optimize Metadata & LLM Signals
AI search behavior is unique, and to communicate content intent to generative engines, we always incorporate “llms.txt” files or similar AI-specific cues when available.
5. Track Generative Visibility
Our team will help you measure and stay informed on the latest AI-generated responses—from citation frequency to click-through rates—so you can get the most LLM referral traffic possible.
Frequently Asked Questions
LLMs matter for SEO because more and more internet users rely on them to answer questions, as well as search for products and services. These models aggregate data from around the Internet to provide answers—a process your business can tap into for increased visibility. Essentially, if you’re only investing in traditional SEO, you’re missing out on a massive subsection of potential customers.
Did you know that the term Large Language Model Optimization (LLMO) only began to appear in October 2023? While the market is growing more and more competitive each year, you can gain an edge over your competition by investing in our services today.
While LLMO and SEO still share similarities, LLMO prioritizes optimizing content for AI platforms—not just traditional search engine rankings. The goal is to be directly cited by LLMs when users use them to search for something. With that in mind, LLMO puts less of an emphasis on keywords, and more on including the authoritative and easy-to-read information AI models like to cite.
Yes, we always recommend working on your SEO in tandem with LLMO, as over 90% of global online searches are still conducted on Google. Think of LLMO as a complimentary service to future-proof your visibility in AI-first environments.
Yes! Being cited directly by the latest AI models positions your brand as a trusted source of information. Similar to how backlinks build authority in SEO, repeated citations boost your credibility and increase the likelihood of someone following through to your website.
LLMO strategies are centered around adapting to the leading generative platforms. We’ll work to get you cited by ChatGPT, Google Gemini, Perplexity, Claude, and Microsoft Copilot. Plus, as new AI tools continue to emerge, we can quickly change tactics to stay relevant.
The AI landscape can be fast and unpredictable, but structured and authoritative content can start appearing in searches within weeks of the updates.
An SEO & GEO Agency That Helps Your Business
Get Cited by LLMs
Our professional SEO & LLMO consultancy is a targeted approach that helps the most popular LLMs discover and recommend your website. From ChatGPT to Google’s Gemini, we’ll boost your authority and visibility. So, if you want to excel in the era of AI searches, contact JH SEO today! Our experienced team of developers, content managers, and writers are eager to help you build and maintain a LLM-centered strategy.
Need Help with SEO? Check Out Our Other Services
On-Page SEO Service
Today, online presence and visibility are almost everything. People turn to Google when they need information/services/products. So, do you want to make sure that your website is as visible as possible to search engines and potential visitors? If yes, on-page SEO is a great place to start.
Our team of experts can improve your on-site SEO and help you rank higher on search engine results pages. We know what it takes to optimize a website for maximum search engine visibility, and we’ll work tirelessly to help you achieve your goals.
Google Ads Management Services
If you’re running a business, then you know that online advertising is a great way to attract more potential customers. Google Ads is a platform that allows businesses to create targeted ads that will show up when people are searching for related keywords.
And if you’re looking for a comprehensive Google Ads management service, then look no further than our team at JH SEO.
Content Clustering
There’s one thing that all SEO experts will agree on – content is king. However, simply churning out blog posts and articles isn’t going to cut it these days. You need a content cluster strategy if you want to rank high in search engines.
Do you struggle to create your own content cluster strategy?
You’re not the only one.
If you want to display topical authority in the eyes of Google and users, increase total keyword rankings, and drive more organic traffic in the long term, Jimmy Huh can help you structure your pillar page and build a content cluster!
Google Maps SEO
Today, many of us turn to Google for a service we need and do research about businesses near us in seconds.
That’s why Google Maps SEO services are crucial for your business. Even if your business is already listed on the maps, this doesn’t mean it’ll help you reach potential customers. To get more traffic and benefit from Google Maps, your business needs to stand out at the top of local maps.
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Meet the JH SEO Team
Jimmy Huh
Founder
Jimmy Huh is the CEO and founder of JH SEO dba JimmyHuh.com.
Jimmy’s experiences in marketing ranges from Fortune 100 companies to luxury apparel and retail brand experience. Drawing from those work experiences, he decided to go into digital marketing starting with SEO, Google Ads and content marketing.
Madison Davis
Director of Strategy
Madison Davis is the Director of SEO & Operations at JH SEO. She joined the team June 2020 with a passion for building and growing businesses. She enjoys working day to day with companies to achieve their business goals. Madison analyzes your business and utilizes the most recent updates and tools to create the best possible strategy for optimal growth.
Jacqui Lara
Director of Operations
Jacqui Lara is the Director of Operations at JH SEO. She approaches digital marketing with enthusiastic curiosity and believes each project is an opportunity to set the top-tier standard for any industry. She enjoys working with clients and aims for excellence in bringing their visions to life.
Sourav Karmakar
Head of Development
Sourav AKA Sam is a proactive professional having years of experience in Web technologies and development. Started as a freelance with JH SEO in June 2019 is now heading the development team of 10. He loves coding and troubleshooting. His expertise includes frontend and backend development and everything in between design and final product.
Ngoc Vu
Head of Design
She joined the JH SEO team in 2017 and has been creating numerous high-quality products for many projects ever since. At our agency, Ngoc’s task is to brainstorm innovative approaches and produce groundbreaking output. She understands how to build your Web and App to another level, promoting user interface and experience.
Niko Hudson
Strategy Lead Account Manager
Niko’s unique blend of SEO expertise, data analysis, trend awareness, growth mindset, and client-centric approach positions her as a valuable asset for our clients. She implements effective SEO strategies to position the brand favorably in search engine results, attracting potential clients, and increasing online engagement.
Sara Vasquez
Operations Lead Account Manager
Sara Vasquez is an Operations Lead Account Mananger. With a commitment to excellence and client satisfaction, Sara fosters strong relationships with clients, acting as a trusted advisor and guiding them through every step of their SEO journey.