The websites we design and the content we produce are actually for users -for sure! If users don’t have a purpose to visit your website or read your content, then what you produce has no value and no return. That’s...
Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website. But what are the best keywords for SEO and what makes one keyword stronger or more effective than another? The...
SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results when someone searches online for services related to your business. The goal of SEO is to understand what your customer...
For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take an investment of time, resources, and money to rank for most keywords with any kind of search volume, search engine...
When trying to gain a better understanding of how search engines choose the top pages listed on the results page, you may find yourself asking, what is off-page optimization? Off-page optimization is a powerful SEO tactic that significantly impacts a...
When trying to get a better sense of how websites are ranked by Google, it is likely that you will have encountered something called a meta tag. Understandably, your next question might be, what is a meta tag? Meta tags,...
At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short, 301 redirects tell browsers that a page has been permanently redirected to another URL. Typically, this is done in an...
If you are conducting business from a storefront location, you should probably know about Google My Business and how to manage it. As a powerful advertising tool, your GMB can be used to boost your company’s visibility, but improper management...
Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With that being said,it is important to know what a CMS is, what it does, and which one will effectively support...
Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid, or incentivized reviews, but to make things tougher have since added artificial technology to their systems. This technology allows Google...
SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important to make sure that your SEO efforts are as effective as possible. Unfortunately, SEO in New York can be quite competitive. There...