HARO Mastery: Leveraging Backlinks and Publicity

If you’re looking for ways to get backlinks and publicity for your law firm, then you should definitely check out HARO. In this article, we’ll show you how to use HARO to get high-quality backlinks and traffic to your website!

What Is HARO?

HARO, or Help A Reporter Out, is a platform that connects journalists with sources for their articles. It’s launched in 2006 by Peter Shankman, and since then it’s become one of the most popular ways for journalists to find sources for their stories.

HARO is a great alternative to traditional PR because it’s much less expensive and it’s a great way to get your law firm in front of a new audience.

How Do I Sign Up For HARO?

Signing up for HARO is easy and it’s free! Just head over to their website and create an account.

Once you’ve created an account, you’ll need to verify your email address. After that, you can start receiving pitches from journalists.

How Do I Respond To A Query On HARO?

If you have a free account, you’ll get 3 emails per day. These emails will contain queries from journalists that are looking for sources for their articles.

When you find a query that’s relevant to your law firm, simply reply to the email and provide your contact information.

You can also respond to queries on the HARO website. Just login and you’ll be able to see all of the queries that have been posted.

How Do I Know If A HARO Query Is Right For Me?

Before you reply to a query, make sure that it’s relevant to your law firm. You don’t want to waste your time pitching to a journalist that’s not interested in what you have to say.

You should also make sure that you’re able to provide value to the journalist. If you can’t provide valuable information, then the journalist is not going to be interested in using you as a source.

What Should I Include In My Pitch?

When you’re pitching to a journalist, make sure that you’re clear and concise. They’re not going to want to read a long, drawn-out email from you.

Make sure that you state what you do for a living and how you can help the journalist with their article. You should also include your contact information so that they can easily get in touch with you.

You can also include links to your website or blog so that the journalist can learn more about you and your law firm.

What Are Some Tips For Writing A Great HARO Pitch?

Here are a few tips to help you write a great pitch:

1. Keep it short and sweet: Like we said before, journalists don’t want to read a long, drawn-out email from you. Keep your pitch short and to the point.

2. Be clear and concise: Make sure that you state what you do for a living and how you can help the journalist with their article.

3. Include your contact information: Make sure that the journalist can easily get in touch with you by including your contact information in your pitch.

4. Include links to your website or blog: This will give the journalist more information about you and your law firm.

5. Follow up: After you’ve sent your pitch, make sure to follow up with the journalist to see if they’re interested in using you as a source for their article.

Free vs Paid Subscriptions

Free Version:

3 Emails with a list of queries per day

Subscription Advantages:

Keyword Alerts
Profile Creation
Text Alerts
Search Online
Head Start

HARO offers both free and paid subscriptions. With a free subscription, you’ll get 3 emails per day with queries from journalists.

Paid subscriptions start at $19/month, and you’ll get access to keyword alerts and head start features which is a great way to make sure you’re always the first to know about queries that are relevant to your law firm.

Paid subscription to HARO lets you search their query database for the related queries
You’ll also be able to create a profile on the HARO website, which will give journalists a way to learn more about you and your law firm.

Finally, paid subscribers also get text alerts, which is a great way to make sure you never miss a query.

How Often Are The HARO Queries Released?

HARO pitches are released 3 times per day, at 5am, 12pm, and 5pm EST.

Keep in mind that you’ll need to be quick to respond to queries, as journalists are often bombarded with responses and they may only choose one or two sources for their article.

What Kind Of Results Can I Expect From HARO?

If you’re able to secure a backlink from a HARO pitch, it will most likely be a high-quality backlink because it’s coming from a reputable source.

In addition, getting featured in an article can also lead to an increase in traffic and visibility for your law firm.

Are There Any Disadvantages To Using HARO?

The main disadvantage of using HARO is that it takes a lot of time and effort to secure a backlink or feature in an article.

You’ll need to sift through a lot of queries that are not relevant to your law firm, and you’ll need to be quick to respond to the queries that are relevant.

In addition, there’s no guarantee that you’ll get featured in an article, even if you do everything right.

However, we believe that the advantages of using HARO far outweigh the disadvantages!

Conclusion

Although it takes some time and effort to secure a backlink or feature in an article, we believe that it’s well worth it!

If you’re looking for a way to get more exposure for your law firm, we recommend giving HARO a try.

Check out our blog posts about more lawyer marketing!

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In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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written by Jimmy Huh

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

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2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

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The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

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10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

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3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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9:40 am

Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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4:41 am

The 14 Most Common Myths About SEO Debunked

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1:19 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

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How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

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How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

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How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

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How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

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What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

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How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

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Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

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What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

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6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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2:32 am

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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12:02 am

Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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2:16 am

Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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6:01 am

The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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How to Use HARO for Backlinks & Publicity

What Is HARO?

How Do I Sign Up For HARO?

How Do I Respond To A Query On HARO?

How Do I Know If A HARO Query Is Right For Me?

What Should I Include In My Pitch?

What Are Some Tips For Writing A Great HARO Pitch?

Free vs Paid Subscriptions

Free Version:

Subscription Advantages:

How Often Are The HARO Queries Released?

What Kind Of Results Can I Expect From HARO?

Are There Any Disadvantages To Using HARO?

Conclusion

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