How to Improve SEO on Amazon? How to do Amazon SEO

Amazon’s algorithm to rank its products is known as the Amazon A9. It works with fewer ranking signals than Google’s RankBrain algorithm.

The A9 algorithm tries to provide the best results for a customer’s search by assessing product listings on Amazon and then ranks products based on how likely they lead to a purchase. It does this by evaluating the relevancy and performance of your listings.

Unlike Google, almost all Amazon search is transactional. Therefore, its algorithm comes down to only relevance and performance.

If you optimize your Amazon product page for these two factors, you’ll end up driving more sales.

Amazon will consider your:

Product Title: The title of your product listing is one of the most important factors regarding relevancy. You want to be sure to include relevant keywords that accurately describe your product, but you also want to make sure it’s not stuffed with keywords. A good rule of thumb is to keep your title under 200 characters.

Product Features and Description: Your product description should provide all the necessary information about your product, but you also want to be sure to use relevant keywords throughout. Try to use a mix of common, long-tail, and exact match keywords.

Product Images: Amazon puts a lot of emphasis on images for product listings. Be sure to use high-quality images that are clear and show different angles of the product.

Seller Name: The name you choose for your seller account can also impact relevancy. Try to choose a name that accurately reflects what you’re selling.

Category: The category you choose for your product can also influence relevancy. Be sure to choose a category that accurately reflects what you’re selling.

Product Reviews: Amazon puts a lot of emphasis on reviews. The more positive reviews you have, your product will appear to Amazon more relevant.

As you can see, keywords are a big part of relevancy. Your product listing should have the right keywords in the right places to appear in Amazon’s search results.

This is why keywords and optimization are so important in the world of Amazon SEO. But they are not the only factor that affects how your products rank.

Even a few changes to your product listings can generate several positive movements in your Amazon listing’s rank. While Amazon’s search engine is similar to your web SERP platforms in implementing changes, it’s important to follow their changing rules and regulations. It is important not just to improve your Amazon SEO but to ensure that any optimizations you make don’t get you banned.

As with any search engine optimization, you should look at the long game rather than trying to use quick fixes. Be consistent and relevant so your business and Amazon visibility will grow over time.

Take a Look at Your Biggest Competition

Like any sales business, analyzing your competition should be your first step. When you understand your competitors on Amazon and explore where their products are on Amazon search pages, you can see what is working clearly. Then you can adjust your strategies accordingly.

Therefore, list your biggest competitors, check their products, and read their descriptions, titles, images, prices, and reviews. You can get a better understanding of the land in terms of your Amazon search page ranking goals.

Your Amazon backend keywords are tags telling Amazon what your product is. Customers can’t see them, but the A9 algorithm can, so it’s important that you fill all five fields in.

Optimize your product listing with Amazon backend keywords. Select the five keywords you want to use for your listing. These keywords must be relevant to your product and varied enough to apply to your user’s search query variations.

Whatever keywords you use should also be included in other aspects of your listing, like its description and features.

Your Amazon backend keywords also need to meet the followings:

• 50 character length per keyword
• Avoid punctuation where possible, except commas
• Be inclusive of misspellings and variations
• Do not repeat the same keyword
• Don’t include brand names or product names

In addition to optimizing your Amazon listing, you can also invest in Amazon sponsored ads. These are paid advertisements that appear at the top of Amazon search results.

Sponsored ads are a great way to get your products in front of potential customers who are already interested in what you’re selling. You can create ad campaigns for specific products or product categories. And, you only pay when someone clicks on your ad.

To get started with Amazon sponsored ads, you’ll need to set up an Amazon advertising account and create a campaign. Then, you’ll need to choose which products you want to advertise and how much you’re willing to spend per day.

You can also use Amazon sponsored ads to target specific keywords. This can be a great way to get your products in front of customers who are already interested in what you’re selling.

I touched on this briefly above – when creating or optimizing your Amazon descriptions it’s vital to include your keyword. However, you must write your description for the buyer, not the algorithm. Make sure you have answered all the right questions in your descriptions (what the product is, what it is made of, why and when they should buy your product, the benefits, and so on).

Your product description should be informative and detailed. Users should be able to reach important information like features, dimensions, specifics, and brand names. Plus, your primary and long-tail keywords should be part of the description.

Write clear sentences that do make sense to both customers and the algorithm. Using subheadings can make your copy easily scannable.

Add keywords into each subheading where relevant. Use your main keyword in your copy’s first sentence or paragraph.

Your Amazon product description also:

• Should be 2,000 characters length
• Highlights the key product features and specifications
• Includes warranty information as necessary
• Should be easy to read and scan
• Shouldn’t have contact information or website links
• Shouldn’t use sale buzzwords like
• Should directly match the product photo
• Should only include product-related information

Your product images are one of the first things your customer sees. And they have a huge effect on sales. Images tell the customer about the product before they buy it. Images are super important because they can directly influence the conversion rate.

Focus on your image quality. Product images must retain their quality when clicked or when the user zooms in. Try to add more than one image showing different angles or close-ups. You can use both white backgrounds or lifestyle images at the same time.

Your Amazon product images also need to meet the following guidelines:

1000 px or larger on its longest side (ideally a square image)
Use an infographic
Don’t use a lot of text
Product Stock Availability
Well, if there is no product to sell, you can’t drive any sales. Therefore, “out of stock” status should be your enemy.

If you use the Fulfillment Method or Amazon FBA, you can automatically set reminders to notify you when your product inventory reaches a certain level that you need to restock. Standalone stock management platforms are so helpful, especially if Amazon is your only marketplace. However, if your products are in several different markets, you can utilize multichannel sync platforms to assist you in synchronizing your inventory.