Local SEO Checklist: Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers shared by Google show that Google Maps searches for “curbside pickup” grew 9,000% Y/Y, and searches containing “local” and “business” grew more than 80% Y/Y.v

In 2022, almost a third of consumers search for a local business online daily, and almost 50% of all searches on Google are for local information.

The numbers prove the fact that you need a local SEO strategy to survive this century. To help that, we share this local SEO checklist with 10 points. Let’s go on!

What is Local SEO?

Local SEO is the process of optimizing your online presence to rank higher in local search results. It is an important tool for any business that wants to be visible in local search results, as it can help you reach new customers and grow your business. Local SEO is a complex and ever-changing field, but by understanding the basics, you can get started on the path to success.

Why is local SEO important?

The success of any company is dependent on its ability to connect with the right audience. Local SEO gets involved at that point by improving businesses’ visibility on the internet to reach the target audience. The main rules of SEO are applied, but location-based keywords, ranking factors and user intents take more place.

A successful local SEO strategy can help you reach more potential customers.

But how?

Today, SERP features’ dominance is growing. Ranking high on the first page of search results among all those giant chain stores and popular websites requires new strategies. If you have a local pizza restaurant, it is impossible to be seen by people who search for “pizza.”

Although, with the help of SERP features, you can be at the top of local search results. This is remarkable because 46% of all searches on Google include local intent. Plus, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase.

Local SEO gives a chance to small businesses to compete with global giants.

How Can I Improve My Local SEO?

This local SEO checklist outlines 11 things you should consider when it comes to optimizing a website to target local areas. By checking off the items in this local SEO checklist, you can increase your chances of getting found for relevant local searches.

Optimize Your Google Business Profile

A local business’ Google Business Profile listing is one of the most important local SEO ranking factors. Your Google Business Profile listing includes your business name, address, phone number, hours, website, category, photos, and reviews. Having a complete and accurate listing helps local customers find your business online and improves your chances of ranking higher in local search results.

If you don’t have a Google Business Profile listing for your local business, you’re missing out on a valuable opportunity to improve your local SEO and attract new customers. Creating a Google Business Profile listing is quick and easy, and it can help your business reach new heights. In fact, you may even find yourself at the top spot!

Citation Basics

Consistency

Google needs to see that your business information matches other websites. All of your “name, address and phone number” (NAP) should match across the web. Consistency is the most important part of Google Business Profile.

If your business is inconsistent, this can be seen as a red flag by Google. When you make a change, it is important to get everything changed as soon as possible.

Ensure you’re using the right keywords

Knowing what queries your potential customers are making in your local area related to your business is important. To do that, conduct local keyword research to build your keyword list.

Keywords are words or phrases that people use to search on search engines. Identifying keywords related to your business, your products or services, and your location is essential so you can target searchers in your area.

You can increase your chance by targeting specific keywords as part of your local SEO strategy.

Optimize Meta Titles And Descriptions

Once you have your local keyword list, it is time to optimize your meta titles and descriptions.

A meta title (aka meta tag) is an HTML element that specifies the title of a web page. Search engines typically use the meta title to display a page’s title in search results. They should be between 50 and 60 characters long and include your target keyword.

Meta descriptions give summaries of the contents of web pages. They are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Meta descriptions should be between 50 and 160 characters long and include your target keyword as well as a brief about the content on the page.

Let’s give an example for these two.

The meta title of New York SEO page on my website is:

“New York SEO Agency – New York SEO Services | Jimmy Huh”

It is 55 characters, includes keyword, and describes what the page is about.

In the same way, the meta description of same page follows all the rules mentioned above.

“Jimmy Huh and team is the top New York SEO Agency in the Tri-State Area. Call Jimmy for New York SEO Services today 213.894.9220.”

Reach Out for Reviews

Reviews manage purchases. This is the reality of the “new world.” When you think about it, don’t you also check reviews before every purchase?

More consumers are reading online reviews than ever before. According to BrightLocal, in 2021, 77% “always” or “regularly” read them when browsing for local businesses (up from 60% in 2020)

Take advantage of this with satisfied customers’ reviews. You can use “Google Place IDs” to send a direct link to a page where they can leave a review.

Here are a few things you can do to get more reviews:

Leave a simple review request (or links) on pages.
Ask for reviews.
Add a Google Business Profile review request to your email signature.
Embed reviews systems on your site.

Use SEO-Friendly URLs

Search engines reward websites with clean, well-written URLs. This means that it is important for content creators to make sure their domain name reflects the topic of each page they are covering so as not only do users have an easy time finding what you want them but also because search engine algorithms can’t crawl pages without relevant titles or descriptions.

Use SEO-Friendly URLs

Link building remains a powerful tactic in the local SEO checklist. Local backlink building can signal to search engines that your website is authoritative and trustworthy.

The more websites link to your website, the more visibility search engines give you in their ranking. Also, backlinks lead to a higher volume of referral traffic, generating more potential leads on your website.

Don’t Forget Schema Markup

In the simplest term, a schema markup is a form of microdata that you add to your content to display “extra” information about it in search results — such as ratings, pricing, or location details. For example, you can use it for Google and other search engines to display dates and information about an upcoming event.

A collaboration between Bing, Google, Yandex, and Yahoo!, Schema.org provides some of the most common schema types and tutorials. Before you go hard with Schema markup, it’s worth looking at Google’s guidelines on how to use it. Even if it can be confusing, once you’ve selected the scheme, Google offers a user-friendly Structured Data Markup Helper.

Be Mobile-Friendly

Mobile devices are closer to us than ever. As a result, 64% of the combined data traffic worldwide comes from mobile devices. An increasing number of consumers use mobile devices to search for local businesses, and if your website is not mobile-friendly, you are likely to lose potential customers.

You should ensure that your website is responsive and fast on a mobile device.

Use Google’s Mobile-Friendly Test to see how your website appears on mobile.

Create High-Quality Content

Every new article is a new page on search engines. However, when it comes to content, quality is always more important than quantity. For local businesses, there is an additional layer of importance placed on creating content relevant to their geographic location. This is because local SEO relies heavily on content that contains geographical clues and keywords. By including these signals, businesses can ensure that they are more visible to consumers searching for products or services in their area.

In addition, by creating content specific to their city or region, businesses can establish themselves as experts in their field and build trust with potential customers. Therefore, local businesses should prioritize content creation in their marketing strategy.

Make sure you’re creating keyword-focused content and use tools like Google Trends to find out what people are searching for.

Social Media

Having a social media account and local SEO may not seem relevant at first glance. But in fact, they are. First, social media platforms like Facebook and Instagram have their own maps and search algorithms and almost act like listing sites.

Moreover, social media platforms show up in local search results for your business name, giving your business more visibility on search results pages.

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9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

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Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

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10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

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What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

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How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

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How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

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10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

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14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

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The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

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How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

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How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

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Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

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Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

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What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

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The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

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How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

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Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

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How to Find a Good SEO Consultant

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How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

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How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

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What Is User Intent | How To Optimize Your Website Accordingly

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How to Choose Keywords for SEO

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Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

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What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

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What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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View All

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

What is Local SEO?

Why is local SEO important?

But how?

How Can I Improve My Local SEO?

Optimize Your Google Business Profile

Citation Basics

Consistency

Ensure you’re using the right keywords

Optimize Meta Titles And Descriptions

Reach Out for Reviews

Use SEO-Friendly URLs

Use SEO-Friendly URLs

Don’t Forget Schema Markup

Be Mobile-Friendly

Create High-Quality Content

Social Media

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