Hundreds of thousands of people looking to boost their law firm’s online presence always ask the same question: SEO cost for a law firm business.

First, SEO is an activity with a wide range of practices. For this reason, the services you want to receive determine the cost.

How long do you want to reach your goals, and what is the current state of your website?

For example, can you already get quality backlinks? Do you have enough quality content on your website? Do you have a good website UX? 

This article will discuss how much budget you should allocate for your Search Engine Optimization activities. Here is your law firm SEO guide! If you’re ready, let’s crack on!

What Is Law Firm SEO?

Law Firm SEO (Search Engine Optimization), also known as Attorney SEO, is the name given to the strategies you should implement to increase the search engine ranking of law firm websites. To reach your prospective clients, you should optimize your law firm’s website!

Neat Law Firm SEO practices will enable you to reach more potential customers. 

Ranking at the top of search engines makes it easier for people searching to find the law firm’s website.

Thanks to law firm SEO, it’s possible to increase your search engine rankings.

An effective Law Firm SEO strategy employs several methods, tools, and tactics to increase your ranking, generate traffic, and convert that traffic into new customers.

If you need to promote your law firm’s website, Law Firm SEO is mandatory for today’s competitive business world.

Why Does Your Law Firm Need SEO?

Search engine optimization (SEO) is an essential component of any law firm’s digital marketing strategy. It helps your website rank higher in search engine result pages and drives more qualified leads to your business. SEO gives your website visibility and boosts user engagement, which can have a positive impact on your legal practice.

When potential clients are looking for legal services, they turn to the web. SEO helps ensure that your website appears higher on search engine result pages (SERPs) so that potential clients can easily find you. Ranking well in SERPs also increases brand awareness and trust as people are more likely to click on results at the top of the page.

SEO also improves user experience. By optimizing your website for mobile devices, adding relevant keywords and content to your web pages, and creating a simple navigation system, potential clients will be able to find what they’re looking for quickly. This makes it more likely that they’ll stay on the site longer, increase engagement and eventually contact you for legal services.

Ultimately, SEO helps build your credibility as a legal professional. When people search for lawyers online, they’re looking for a trustworthy and experienced lawyer to represent them in court. With SEO, you can make sure that your law firm’s website is seen by the right people and establish yourself as an expert in the field.

This will help you stand out from the competition and win more clients for your law firm.

In conclusion, SEO is a vital component of any successful digital marketing strategy for law firms. It helps increase visibility, improves user experience, and builds credibility – all things that are essential in today’s competitive legal landscape. Investing in SEO can pay off in the long run, making it a worthwhile investment for law firms of any size.

By implementing SEO strategies, you can ensure that your law firm is seen by the right people and enjoys lasting success in the industry.

SEO Ranking Factors that Affect the Cost of SEO Services

Regarding Search Engine Optimization, there are three ranking factors: Technical SEO, On-Page SEO, and Off-Page SEO.
Technical SEO refers to the tactics you apply so that search engine crawlers can efficiently crawl and index your website.

On-Page SEO is the activity of improving all kinds of content within your website, which ensures that the search engines will find what they are looking for on your website and allows them to digest your content.

Finally, Off-Page SEO, unlike On-Page Seo, covers any optimization you do outside your website.
Content marketing, social media marketing, local SEO, and PR practices are the main ones that come to mind. 
Let’s dive into these three factors now.

Technical SEO

Technical SEO indicates website and server optimizations that help search engine spiders crawl and index your site.

Domain Name

Domain names affect your SEO ranking, but you must change your strategy.

Altering your domain name could puzzle search engines and other bots looking forward to crawling through your pages.

URL Structure

How to create SEO-Friendly URL. Here are eight tips for mastering it:

1. Describe your Content.
2. Add Keywords in URLs.
3. Utilize Hyphens to Separate Words.
4. Use Lowercase Letters in URLs.
5. Be URLs Brief.
6. Use Static URLs.
7. Do attention to Subdomains.
8. Limit Folders in URL Structure.

HTML, Javascript, CSS

HTML is your website’s essential code, whereas JavaScript adds interactive features to your pages. On the other hand, CSS makes every site component look fantastic.

On-Page SEO

Search engines like Google look at keywords and other on-page SEO cues to check whether a page matches a user’s search intent.


It’s critical to strategically identify keywords relevant to your industry and brand and place them in critical areas like H1, first paragraph, and subheaders.

Meta Descriptions

Although meta descriptions do not directly affect Google Ranking, they can incentivize users to click on your page.
That’s why using engaging meta descriptions takes you one step further. Include target keywords, use catchy CTAs, and limit this section to 120 characters considering mobile devices.

Headings and Subheadings

Using H1 tags and other subheadings allows users to skim your page smoothly. Thus, Google bots can understand the hierarchy of your page and consider your page well-organized.

Internal Links

Using internal links paves the way for Google crawlers to navigate between different pages within your website easily.

It’s also an excellent way for users to discover your website. Last but not least, the Google algorithm can detect the relevance between your pages through internal links.

Title Tags

It would help if you prioritized the uniqueness of your title tags, which must also contain keywords. Finally, keeping a brief between 50 and 60 characters is an essential recommendation for Google not to cut off.


E-A-T does not stand for a ranking factor, and it’s more like the approach of Google to reward websites that generate high-quality content to get the best answers to users’ queries.

Since nowadays Google is looking for a complicated range of benchmarks that signal the expertise, authoritativeness, and trustworthiness (E-A-T) of your website and the people who created it, you should consider this principle of Google.

Off-Page SEO

Off-Site SEO is the activities you perform outside your website that increase authority, trust, and relevance.

It was called “link building” in the past, but today the term link building is no longer enough to adequately describe it, as it is a term that covers any PR activity or social media work.

Unique Domains

Another critical metric of link-building success is the number of linking root domains that point to your site, even above the number of backlinks.


Still, one of the most critical tactics for OFF-Page SEO is to get backlinks from high-authority websites.

Topical Relevance

Of course, at this point, topical relevance is another determining factor. For example, it’s no good if you are a law firm and get restaurant backlinks!

Content Marketing

Another important tactic is content marketing. While people may misunderstand that it’s about On-Page SEO, in reality, if you write a guest post or publish an infographic that gets linked to a top-tier digital newspaper, that’s content marketing.


PR activities are also an essential part of Off-Page SEO. PR is a shining star among the most important tactics that will increase brand awareness, establish thought leadership and bring referral traffic.

Local SEO

Local SEO has got a crucial role in the online presence of your local law firm.

Yet, we must remember that optimizing your page and bringing it to rank on the map pack is off-page SEO.

How Much Should My Law Firm Pay for SEO?

Kind of Law You Practice

Your area of ​​practice is about how competitive the keywords in that area are.

For example, keywords such as personal injury lawyer, personal injury law, or DUI lawyer are competitive.
On the other hand, keywords like car accident lawyer, family law, and criminal defense lawyers’ competition are low.

So it is much more difficult and costly to rank on the first page. The higher the competitiveness, the higher the cost per click.

Your Target Market

Competition in your target market is also a determining factor. How far ahead are your competitors currently engaged in SEO activities in this market?

How many competitors do you have? How much budget do they have? The answers to all these questions will help us determine the SEO cost.

Current Rankings

If your website is already high-rank-worthy, you are good to go! Your work is much easier, and the SEO activities you will carry out will be much less costly.

However, it would be best to remember that the SEO activities you did years ago may have lost their effect.
Because Google algorithms are constantly updating themselves.

Precisely for this reason, rather than limiting SEO activities to a certain period, it is most efficient to make them continuous.

Number of Pages

Each page on your website must be attractive to search engines. So be sure that the metadata and content on each page align properly for Google’s algorithms to flag your page as worthwhile.

Naturally, as the number of pages increases, the SEO cost also increases.

Link Acquisition

Google’s algorithms are consistently upgrading, but getting quality backlinks is still vital as it is the number one factor search engines utilize to discover how to rank pages for particular queries.

The higher the quality of backlinks pointing to your website, the higher your site can rank for relevant keywords.

Quality of Work

Finally, the quality of the content you desire is essential. As in any business, of course, one of the main factors determining the cost of Search Engine Optimization activities is the quality of the work.

It is not wise to be stingy at this point, as Google now places so much importance on content quality.

How Many Clients Are You Looking For?

This question will determine the cost of an SEO campaign for your law firm. The more competitive your market is, the more clients you may need to target to gain visibility and succeed.

If you are targeting a highly competitive niche, such as personal injury law, you may need to invest more in SEO than a less crowded field would require.

In addition to the number of clients you are looking for, the SEO cost will also depend on the size and complexity of your website and the strategies you implement.

A comprehensive SEO plan may include keyword research, link building, content optimization, technical optimization, and more to help your site rank higher and increase leads. Ultimately, the cost of SEO is determined by your individual business needs and goals.

It would help if you always discuss your needs with a reputable SEO expert to determine what strategies will be the most effective for your law firm.

With the right strategies in place, you can ensure that your site stands out from the competition and generates leads that will help your business grow.

What Is the Average Law Firm SEO Cost?

How much should SEO services cost for law firms? Generally, Search Engine Optimization services will range between $2,000 and $10,000 per month for law firms.
Law firm SEO services in smaller markets cost under $2000, but you may need to set up a higher budget in large cities and highly competitive areas.

Focus on Your Core Business with JH | SEO

We make a law firm SEO plan suitable for the law firm industry by determining a roadmap that will enable you to reach your specific goals.

At JH | SEO, we primarily set out to complete SEO campaign activities within 3 to 12 months to make an excellent law firm SEO.

We divide the estimated workload into this process, determine how much we need to work monthly, and price accordingly.
Wonder about law firm SEO pricing? Our effort/hour fee is $125.

Now is the time to take your law firm SEO activities one step further and make your online presence a benchmark for your competitors.

Contact us so that you can reach the potential customers of your law firm soon!

Read Our Blogs

How Long Does SEO Take for Lawyer Websites

As with every answer to any Search Engine Optimization question, the answer is: it depends… Depending on the affecting factors,...

written by jimmy

11:38 am

SEO Terms for Beginners

If you are a Search Engine Optimization (SEO) rookie, you will come across many unfamiliar words. For beginners, we have...
SEO Terms for Beginners

written by jimmy

10:58 am

What is Schema Markup and How Can It Help My Personal Injury Law Firm’s Website?

If you’re a personal injury lawyer, then you know how important it is to have a website that attracts new...

written by jimmy

10:01 am

SEO Ranking Factors for Lawyers

As a lawyer, it’s important to not only stay current on the latest laws and regulations in your field, but...
SEO Ranking

written by jimmy

8:43 am

How to Use HARO for Backlinks & Publicity

If you’re looking for ways to get backlinks and publicity for your law firm, then you should definitely check out...
How to Use HARO for Backlinks & Publicity

written by jimmy

7:23 am

How to Create Strategy for Local SEO?

Ranking for keyword terms can be difficult, especially for small businesses. While larger, more resourced companies target the keywords in...
How to Create Strategy for Local SEO

written by jimmy

7:31 am

How to Do Local SEO Audit: How to Improve Your Ranking?

If you’re running a business, it’s important to make sure that you’re doing everything possible to improve your ranking in...
How to Do Local SEO Audit: How to Improve Your Ranking?

written by jimmy

5:25 am

How to Do SEO for Google Maps: Ranking Higher on Google Maps

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers? For...
How to Do SEO for Google Maps: Ranking Higher on Google Maps

written by jimmy

2:08 am

New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...
New York SEO & Digital Marketing Plan for Local Businesses

written by jimmy

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...

written by jimmy

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...

written by jimmy

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

written by jimmy

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by jimmy

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...
9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

written by jimmy

8:13 am

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...
How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by jimmy

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by jimmy

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

written by jimmy

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

written by jimmy

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

written by jimmy

12:58 am

Pay-Per-Click: 10 Benefits Of PPC Advertising For Your Business

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

written by jimmy

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by jimmy

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...
The 10 Best WordPress SEO Plugins to Boost Your Website

written by jimmy

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

written by jimmy

4:57 am

How to Do SEO for YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by jimmy

9:36 am

Shopify SEO Guide: How To Improve SEO on Shopify?

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

written by jimmy

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

written by jimmy

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by jimmy

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...
What Is A Good SEO Score? – How To Check Your SEO Score?

written by jimmy

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by jimmy

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...
Dofollow Link

written by jimmy

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by jimmy

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by jimmy

3:27 am

How to Make Press Release Submission in SEO?

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by jimmy

9:40 am

What is Anchor Text in SEO? Everything You Need To Know

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

written by jimmy

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by jimmy

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by jimmy

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

written by jimmy

4:41 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

written by jimmy

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by jimmy

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by jimmy

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by jimmy

6:45 am

On-Page SEO Checklist: How to Optimize Your On-Page SEO

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

written by jimmy

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by jimmy

2:45 am

What is Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by jimmy

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

written by jimmy

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by jimmy

1:39 am

How to Find Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by jimmy

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

written by jimmy

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by jimmy

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by jimmy

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...
user intent

written by jimmy

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by jimmy

5:20 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by jimmy

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by jimmy

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by jimmy

7:03 am

What is Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by jimmy

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by jimmy

2:32 am

Adding User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by jimmy

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by jimmy

12:02 am

Google Analytics

written by jimmy

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by jimmy

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by jimmy

2:16 am

How To Check SEO Ranking | Tools For Checking Google Ranking

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by jimmy

2:06 am

How Important Is Page Speed For SEO And Google Rankings?

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by jimmy

6:01 am

What Are Backlinks in SEO | What Makes Good Backlink?

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

written by jimmy

3:15 am

What is an SEO Service in 2020?

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by jimmy

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...
actual seo

written by jimmy

10:58 pm

3 SEO Tips for Small Businesses in 2020

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

written by jimmy

10:03 pm