Top 3 SEO Tips for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and my life.

As an SEO Agency owner, I find that a lot of small businesses underutilize digital marketing opportunities that can really help drive online lead generations to their businesses. And most of all, a lot of it can be fast, easy and FREE.

So let’s dive into some SEO Tips for small business owners in 2020 but first some common questions to get out of the way for housekeeping.

What does SEO stand for?

SEO is an acronym for search engine optimization. The search engines would be things like Google, Yahoo, Bing and international engines like Baidu and Naver.

What does SEO mean?

Wikipedia does a much better job of explaining it than me so here is Wiki’s definition:

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

With SEO, words being used, especially keywords, are extremely important. To decipher the above, the words “process”, “increasing”, “quality” and “quantity” of website traffic” by “increasing” “visibility” are super important.

The goal of SEO is to take your page or website through the process of increasing relevant traffic you want to see your page.

This makes sense though right? We would want as many relevant people seeing my digital page as possible because those people will take the actions I want them to take. An example would be I created a “Los Angeles SEO“, “San Francisco SEO” and “New York SEO” page to drive users. Who is most relevant for me would be people based in Los Angeles and looking for SEO or in New York and looking for SEO.

So the question is how can we do something for as cheap, fast and effective as possible? Let’s dive into a few options.

1. Created Highly Targeted Local SEO Pages

One of the biggest mistakes I see small businesses making are just general service or product pages when they are a local business.

People who are searching for something and want a local option will generally add a location modifier or search a naked keyword but expect a local option to populate. To circle back then to my example earlier about “Los Angeles SEO”, I created a local Los Angeles page because people search for “Los Angeles SEO”.

You can verify it a few ways but the easiest is search the keyword and see if people are competing like that as you can see the below:

**Alternative way to verify local value is a free keyword tool called UberSuggest by Neil Patel that tells you how often people are searching a local keyword.

So now back to the keyword review and local SEO pages – why do we want to do this? Two reasons.

A. Local competition is far less competitive than general competition

If you try to rank “SEO” vs “Los Angeles SEO”, we’re talking about competing against everyone that’s a .com user vs everyone competing specifically for Los Angeles that’s a .com user. The volume has decreased but the pie of people competing has significantly gone down as well.

B. Localizing makes you far more relevant

This makes sense right? If I’m looking for a bakery for artichoke bread..I want to see the options walking or driving distance to me. Other bakeries may be really good but if I search “artichoke bread Los Angeles” or “buy artichoke bread” and I’m located in Los Angeles, I’m looking for a place to buy it now in Los Angeles.

This is why we want to create localized pages that are super focused and relevant for people in that area. It’s less competitive and easier to rank AND it’s more relevant for people looking for the service or product.

Review the competitor pages and their keywords and start to draft a page similar but better than theirs and see where your page will end up.

2. Google My Business

GMB or Google My Business is a placement of your business location on Google Maps.

GMB’s often show up near the top or first below the ads for local searches as they’ve determined geographic location of a business to a person is one of the primary things people want and are looking for. Convenience (walking or driving distance being short) is king.

So again…”Los Angeles SEO” what do we see below the ads?

So shameless plug you see my business here but not really because again distance in king. I’m writing this post where my business is so obviously I am going to show up as one of the top options for Google to use.

However, what’s important to note here is under the search, the Google Maps is the first thing people see. So it tells us that Google (who has determined after tracking other searches) is valuing the maps and distance of a search and a local business to a person is of high importance.

Now why is this important…

A. Of all the internet people competing…people anywhere can compete for a term like “Los Angeles SEO”. But not everyone has an address.

The pie now has gotten even smaller.

Anyone with a website can technically compete for any term. However, to compete on maps, you generally need an address. So not only has the pie gotten smaller, it literally is tracking and ranking businesses based on where their address is in relation to a person.

If I need an “Emergency Dentist Oakland”, the distance of an emergency dentist to me is of the utmost importance and you can see people literally have an entire business named around this service:

So as a business owner, you can create a GMB and use the keywords in the name of your business and the description and if anyone is located near you and looking for your services, you will automatically show as one of the top options. This is why I’m in Los Angeles but searched Oakland and the specific service within the GMB name and a Google Map Pack are the first things we see.

To recap:

Create a Google My Business
Include keyword in name and description of your service with location

3. Directory Listings

This is an important and interesting one – and one with big asterisks and caution warnings.

Google gives a lot of power to directories or aggregators like a Yelp or Angie’s list. These sites have a lot of inherent “trust” as providers of good information and a platform to connect users to ultimately what they want – research to find the business they want.

Being on these sites are important as they (especially Yelp) have geographic targeting options as well. If I’m looking for a Korean barbecue restaurant, the main options are top reviewed or closest to me that are open now.

These aggregators can provide a lot of visibility and within their own platforms that attract many users, it’s getting digital foot traffic so people can know you exist. As a new or small business owner, it’s definitely an important position to have placement.

However, these directories are notorious for being not friendly to the business owner. Just see this review from this site:
Not exactly comforting…but the customers still go on Yelp. Their is a price to pay as you can clearly see from above.

Conclusion

Those are my top 3 tips in 2020 for local or small businesses to gain more traffic actually quickly in 2020.

Best of luck, use the SEO and learn it yourself and grow your business to have 2020 be the best year.

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Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

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4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

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7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

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5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

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4:57 am

How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

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9:36 am

Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

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2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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written by Jimmy Huh

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

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2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

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2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

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12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

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10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

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3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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9:40 am

Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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written by Jimmy Huh

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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4:41 am

The 14 Most Common Myths About SEO Debunked

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1:19 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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6:45 am

Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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written by Jimmy Huh

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

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How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

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7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

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3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

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3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

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1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

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2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

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5:20 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

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1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

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7:03 am

What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

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6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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2:32 am

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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12:02 am

Google Analytics

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8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by Jimmy Huh

2:16 am

Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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2:06 am

Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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6:01 am

The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

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3:15 am

Revolutionize Your Dental Practice with Effective SEO Techniques

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9:17 pm

2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by Jimmy Huh

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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10:58 pm

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Top SEO Strategies for Small Businesses in 2024

What does SEO stand for?

What does SEO mean?

1. Created Highly Targeted Local SEO Pages

2. Google My Business

3. Directory Listings

Conclusion

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