How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing.

And all the brands, startups, and entrepreneurs are crazy about it. SEO is a big issue.

Maybe you want to start learning about SEO and benefit from its magic. Yet, SEO can be a tricky thing to learn. There are so many factors that go into it, and it seems to change all the time!

Plus, there’s a lot of information out there, and it can be hard to know where to start.

If you’re not sure how to optimize your website for search engines, don’t worry – we’ve got you covered! That’s why we’ve put together this list of free SEO courses and guides. We want to make it easy for you to learn everything you need to know about SEO.

Let’s dive in.

Free SEO Courses With Certification

SEMrush Academy

SEMrush Academy is one of the best places to learn SEO. They offer a wide range of free, comprehensive courses that cover everything from the basics to more advanced topics. And, they even offer certification!

HubSpot Academy

HubSpot offers a wide range of free marketing courses, including several on SEO. Their courses cover topics like keyword research, on-page optimization, and technical SEO. Plus, they have a handy certification program so you can show off your new skills.

Udemy SEO

Udemy is a great resource for learning anything – including SEO. As one of the greatest online courses, Udemy has an impressive library of free SEO courses. They have a ton of different courses available on all sorts of topics, including SEO basics, advanced SEO strategies, and even local SEO.

SEO Courses

Neil and his team are helping the people with his free unlocked SEO Course.

He offers a ton of free resources on his website. You can sign up for his email list to access his free SEO courses or check out his blog for tons of articles on all things SEO.

Become an SEO Expert(LinkedIn Learning)

LinkedIn learning (formerly Lynda.com) is a great resource for learning anything business-related – including SEO. They have a wide range of courses available, covering everything from the basics to more advanced topics. And, most of their courses are free with a LinkedIn membership.

LinkedIn offers free one-month access for all users.

Free SEO Training: SEO for beginners by Yoast

YOAST aims to make SEO for Everyone. They give everyone the opportunity to practice SEO and rank in the search engine.

Yoast Academy is another great place to learn SEO. They offer free courses on a variety of topics, including technical SEO, keyword research, and link building. Plus, they have a course specifically for beginners that covers all the basics of SEO.

Website Performance Optimization by Udacity

If you’re learning SEO to update your CV, this course, designed and developed by Google and Udacity team, is the best for you.

This Udacity course is all about optimizing your website for performance. It covers topics like caching, modification, and more. Plus, it’s free to sign up and take the course.

Free SEO Course by Reliablesoft

This free SEO course from Reliablesoft covers everything from SEO basics to more advanced topics like link building and keyword research. Plus, it’s free to sign up and take the course.

This course is divided into three sections: Technical SEO, On-Page SEO and Off-Page SEO.

SEO Blogs & Guides

Backlinko

Backlinko is a great resource for learning about SEO. They have a blog with tons of articles on all things SEO, from the basics to more advanced topics. Plus, they offer a variety of free resources, like ebooks and courses. While you’re on Backlinko, check out its SEO Guide.

It’s up to date with best practices and focuses on helping you learn quickly.

Neil Patel’s Blog

Another famous figure. Neil Patel is someone you probably hear while learning SEO. Neil Patel’s Advanced SEO Guide is a great resource. He covers topics like keyword research, on-page optimization, and link building. Plus, he offers a variety of free resources, like ebooks and courses.

Plus, Patel’s free keyword research tool, Ubersuggest, is a good alternative to some of the more complex tools out there.

Yoast SEO Blog

YOAST is a popular WordPress plugin, but they also have a blog with tons of articles on all things SEO. Plus, they offer a variety of free resources, like ebooks and courses. While you’re on Yoast, check out its Ultimate WordPress SEO Guide.

It covers everything from technical SEO to keyword research to link building. And, it’s updated regularly to keep up with best practices.

Copyblogger

Copyblogger is one of the most popular free SEO blogs on the internet. Founded in 2006, Copyblogger has helped millions of people learn about SEO and how to use it to improve their web presence. The blog covers a wide range of topics, but most importantly, it includes some excellent introductions to copywriting.

Whether you’re just getting started with SEO or you’re looking to take your skills to the next level, Copyblogger is a great resource.

ProBlogger

ProBlogger is a popular blog about blogging, and it just so happens to be one of the best resources for learning about SEO. The blog is run by Darren Rowse, who is an expert on all things blogging. He’s been helping people improve their blogs for over 10 years, and he knows a thing or two about SEO.

ProBlogger is the place to go if you’re looking for tips on optimizing your blog posts for search engines. The blog is full of articles that will teach you everything from choosing the right keywords to promoting your content.

Exposure Ninja Blog

Exposure Ninja’s blog is a fantastic free resource for those wanting to learn about SEO. The blog covers a wide range of topics related to SEO and gives readers practical tips and advice that they can use to improve their own website’s ranking in search engine results pages. In addition to the wealth of information available on the Exposure Ninja blog, the team regularly releases new guides and tutorials, ensuring that there is always something new to learn.

SEO Blog by Ahrefs

Ahrefs is one of the most popular SEO tools on the market, and for a good reason. In addition to being packed with features, Ahrefs is also known for its blog, which is full of helpful articles on all things SEO. In fact, the Ahrefs blog is widely considered to be one of the best free resources for learning about SEO. Whether you’re a beginner or an experienced pro, there’s something for everyone on the Ahrefs blog. From in-depth guides to quick tips and tricks, the Ahrefs team covers it all. And best of all, it’s all available for free.

So if you want to learn more about SEO, check out the Ahrefs blog.

The Best Free Tools For SEO

WordPress

Did you know that WordPress powers over 30% of the internet? Not only is it popular, but it’s also SEO friendly right out of the box. That’s one of the reasons we recommend WordPress to people who are looking for an easy way to start a website.

Google Search Console

Google Search Console is a free tool that allows you to see how your website is performing in Google search results. You can use it to find out if there are any errors on your site, track your keyword rankings, and get more insights into how Google sees your site.

Google Analytics Academy

Feeling intimidated by Google Analytics? You’d have to be superhuman not to be! But fear not — Analytics Academy is an extensive online course that explains how you can make the best use of this powerful tool. You’ll even earn a qualification once you complete all the modules!

Google Tag Manager Fundamentals

An important module within Analytics Academy, Google Tag Manager Fundamentals teaches you how to use Google Tag Manager, which is a tool that lets you track almost anything on your site without bloating it with additional code.

Google’s Online Marketing Challenge

Do you ever wish you could access a real-life marketing campaign and budget just to see how you would do? Well, actually, you can! The Online Marketing Challenge (OMC) is a unique opportunity for students to get real-world experience running an online marketing campaign. Students participating in the OMC can sign up to run ad campaigns on Google AdWords and Bing Ads, and they’ll get $200 in free advertising credit.

Click Quick Audit (Chrome Extension)

If you want a quick way to check if your website is optimized for SEO, then you should try Click Quick Audit. This free Chrome extension will run an instant audit of your website and give you a report with actionable items that you can take to improve your site’s SEO.

Anyone who wants to learn SEO can download and start auditing websites!

Majestic

Majestic is a popular link analysis tool that allows you to see who is linking to your website and how strong those links are. It’s a paid tool, but they do offer a free version with some limited features.

Yoast SEO

We talked about the Yoast blog. This plugin makes SEO quite easy, especially for beginners. If you think optimizing a blog post for SEO is time-consuming, Yoast will help you a lot with its recommendations and warnings.

Read Our Blogs

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How Los Angeles SEO Services Can Elevate Your Google Rankings

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Content Marketing Strategies for Effective Los Angeles SEO

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Crafting Compelling Content: The Key to New York SEO Success

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Effective New York SEO: Rank High In Web Searches

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Franchise SEO Optimization: Boosting Local Search Rankings

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The Impact of Mobile Optimization on Med Spa SEO and User Experience

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Why Content Marketing is Key to Successful Med Spa SEO

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How Content Creation Enhances Your Med Spa’s SEO Performance

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The Impact of SEO on Small Business Success

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How to Optimize Your Small Business Website for Voice Search

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The Importance of Backlinks for Small Business SEO and How to Get Them

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How Effective SEO Strategies Can Transform Your Small Business

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Mobile Optimization for Local SEO: Why It Matters and How to Get It Right

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The Importance of Local Citations: What They Are and How to Build Them

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Technical SEO Checklist for Ecommerce Websites: What to Fix First

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Driving Ecommerce Growth on Amazon: Essential SEO Strategies

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How to Boost Ecommerce Growth on Shopify with SEO Best Practices

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The Role of SEO in Driving Long-Term Ecommerce Growth

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SEO Strategies for Scaling Your Ecommerce Store and Boosting Sales

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Boost Your Medspa’s Client Bookings with Effective Local SEO

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How to Create an Effective Local SEO Strategy for Increased Local Visibility

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What Is the Role of SEO in Ecommerce?

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How Ecommerce SEO Is Different From Normal SEO?

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What Are the Best Tools for Ecommerce SEO?

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Is SEO Worth It for Ecommerce?

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What Is the Best Strategy for Local SEO?

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Can You Do Local SEO Without a Website?

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What Is the Process of Local SEO?

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Why Local SEO Is Important

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Why Local SEO is Important for Small Businesses

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How to Improve SEO for Small Businesses

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Why SEO is Important for Small Businesses

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How Much Does SEO Cost For A Small Business

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What is Local SEO Marketing

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How To Do SEO For Ecommerce Website

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Which eCommerce Platform is Best for SEO?

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How to Improve SEO of Ecommerce Website

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Why SEO is Important for Ecommerce

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What is Ecommerce SEO?

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How To Improve Local SEO

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How to Choose a Reputable Paving Company SEO Company

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Understanding the Cost of SEO for Paving Companies

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How to Improve Gym SEO: A Comprehensive Guide for Fitness Centers

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How to Choose a Gym SEO Company & Find a Reputable One

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How Much Does Gym SEO Cost?

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How to Improve Plastic Surgery SEO

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Why SEO is Essential for Los Angeles Businesses

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How to Choose a Reputable Plastic Surgery SEO Company

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Understanding the Cost of SEO for Plastic Surgery Practices

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How to Choose a Spa SEO Company: The Ultimate Guide for Medical Spas

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Understanding the Cost of SEO for Your Spa Business

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How to Improve Dental SEO: A Comprehensive Guide for Dentists

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How to Choose a Reputable Dental SEO Company

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Understanding Dental SEO Investment for Dentists

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What Is SEO Analysis?

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How to Add SEO Keywords in Website?

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What Is A SEO Tracker?

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What is SEO-Rich Text?

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How User Experience Affects SEO

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What is Cloaking in SEO?

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What Is White Label SEO?

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Unraveling the Mystery of SEO When Changing Domain Name

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What Is SEO Management?

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How Many SEO Keywords Should I Use?

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What Is An SEO Manager?

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What Does SEO Stand For

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Why Video SEO New York: The Importance of Investing In Good Video SEO

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What is the best New York SEO company

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What Is SEO

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How To Do SEO

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Unlocking the Power of SEO Marketing: What is SEO Marketing?

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How Long Does SEO Take for Lawyer Websites

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SEO Terms for Beginners

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SEO Ranking Factors for Lawyers

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The Cost of SEO for Lawyers: 6 Factors to Know

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How to Use HARO for Backlinks & Publicity

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How to Create a Strategy for Local SEO?

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How to Do Local SEO Audit: How to Improve Your Ranking?

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How to Do SEO for Google Maps: Ranking Higher on Google Maps

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New York SEO & Digital Marketing Plan for Local Businesses

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What is SEO Copywriting? How to Write SEO-Friendly Content

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How to Improve SEO on Amazon? How to do Amazon SEO

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6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

written by Jimmy Huh

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

written by Jimmy Huh

8:13 am

Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by Jimmy Huh

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

written by Jimmy Huh

2:31 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

written by Jimmy Huh

12:58 am

10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

written by Jimmy Huh

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by Jimmy Huh

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

written by Jimmy Huh

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

written by Jimmy Huh

4:57 am

How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by Jimmy Huh

9:36 am

Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

written by Jimmy Huh

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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written by Jimmy Huh

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by Jimmy Huh

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

written by Jimmy Huh

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by Jimmy Huh

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

written by Jimmy Huh

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by Jimmy Huh

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by Jimmy Huh

3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by Jimmy Huh

9:40 am

Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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written by Jimmy Huh

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by Jimmy Huh

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by Jimmy Huh

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

seo-search-engine-optimization-business-conceptual-1-1-150x150

written by Jimmy Huh

4:41 am

The 14 Most Common Myths About SEO Debunked

written by Jimmy Huh

1:19 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

written by Jimmy Huh

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by Jimmy Huh

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by Jimmy Huh

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by Jimmy Huh

6:45 am

Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

seo-optimization-website-with-mobile-website-landing-page-virtual-diagram-business-teamwork-are-meeting-modern-office-150x150

written by Jimmy Huh

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by Jimmy Huh

2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by Jimmy Huh

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

written by Jimmy Huh

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by Jimmy Huh

1:39 am

How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by Jimmy Huh

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

written by Jimmy Huh

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by Jimmy Huh

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by Jimmy Huh

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

written by Jimmy Huh

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by Jimmy Huh

5:20 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by Jimmy Huh

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by Jimmy Huh

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by Jimmy Huh

7:03 am

What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by Jimmy Huh

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by Jimmy Huh

2:32 am

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by Jimmy Huh

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by Jimmy Huh

12:02 am

Google Analytics

written by Jimmy Huh

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by Jimmy Huh

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by Jimmy Huh

2:16 am

Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by Jimmy Huh

2:06 am

Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by Jimmy Huh

6:01 am

The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

written by Jimmy Huh

3:15 am

Revolutionize Your Dental Practice with Effective SEO Techniques

written by Jimmy Huh

9:17 pm

2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by Jimmy Huh

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

written by Jimmy Huh

10:58 pm

Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

written by Jimmy Huh

10:03 pm

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