Effective Local SEO Strategy for Visibility

Local SEO is a powerful tool that allows businesses to target customers in their specific geographic areas, making it especially valuable for small and medium-sized enterprises. Unlike traditional SEO, which focuses on broader search rankings, Local SEO prioritizes businesses that serve customers locally. By using local events and optimizing for local search engine results, companies can connect with customers actively searching for their products or services, driving more relevant traffic to websites and physical locations.

With the increasing use of mobile devices, local searches have grown exponentially. Consumers often search for nearby businesses or services while on the go, using terms like “restaurants near me” or “plumbers in [city].” Optimizing your business for local search ensures it appears prominently in these search results, leading to more visibility, foot traffic, and conversions. According to Google, 46% of all searches have local intent, making Local SEO crucial for standing out in a competitive marketplace.

Local SEO: The Key to Attracting Local Customers

Local SEO optimizes your online presence to attract more business from relevant local searches. It focuses on ensuring that your Google Business Profile is visible to potential customers in your specific geographic area when they search for products or services you offer. Local SEO is essential for businesses like restaurants, retailers, medical offices, and service providers that rely on local clientele. By enhancing your Google Business Profile and your visibility in Google’s local search results, you increase the likelihood of being found by nearby customers actively looking for what you offer.

Unlike general SEO, which aims to improve your website’s visibility on a global or national scale, Local SEO is more targeted and prioritizes relevance based on location. Search engines like Google use location data to deliver results that are most relevant to the user’s proximity. For example, a search for “coffee shops” will show results closest to the user rather than listing the most popular coffee shops worldwide. Local SEO enables small businesses to compete with larger, more established companies by targeting a specific audience first.

Example: After optimizing their Google Business Profile and adding local keywords, a local bakery saw a 30% increase in foot traffic within three months.

Local Searches: What Are They and Why Do They Matter?

Local searches are queries by users looking for businesses, services, or products within a specific geographic area. Common examples include searches like “restaurants near me,” “plumbers in [city],” or “hair salons in [neighborhood].” These searches are intent-driven, meaning users are often ready to purchase or engage with a business when they perform these queries. Local searches help connect people to services they need, whether looking for a nearby restaurant for dinner or a mechanic in an emergency.

Studies show that 88% of consumers who do a local search on their smartphone visit or call a store within a day. This trend makes local search especially important for brick-and-mortar businesses, as appearing in local results can directly drive foot traffic to their stores.

Optimize your business for local search to ensure your business is visible when and where customers are looking for you. Local search is a key driver of local sales and growth, connecting you with nearby consumers in real-time.

Search Engines: Understanding How They Rank Local Businesses

Search engines, especially Google, use complex algorithms to determine how local businesses are ranked in search results. The three key factors influencing these rankings are proximity, relevance, and prominence:

Proximity – How close your business is to the searcher.

Relevance – How well your business matches the search query.

Prominence – How reputable and well-known your business is, often influenced by online reviews and links from reputable local websites.

How to Improve Your Local SEO Strategy

Claim and Optimize Your Google My Business Profile

Ensure your NAP (Name, Address, Phone number) is accurate, add high-quality photos, and keep business hours updated. Your GMB profile is a powerful tool for ranking higher in local searches.

Conduct Local Keyword Research

Use relevant, location-specific terms in your website content, such as “plumbing services in [city]” instead of just “plumbing services.” Tools like Ahrefs and SEMrush can help you find the best local keywords.

Encourage Customer Reviews

Positive reviews build trust and boost prominence. Ask satisfied customers to leave reviews on Google and Yelp. Studies show that businesses with more reviews rank higher in local search results.

Ensure NAP Consistency

Consistent Name, Address, and Phone number information across all platforms builds trust with search engines. Discrepancies can hurt your ranking.

Build Local Citations and Backlinks

Get listed in reputable local directories, such as Yelp and Yellow Pages, and build backlinks from local businesses and industry-specific websites. These can significantly improve your local search rankings.

Local Search Rankings: Key Factors That Influence Your Position

To improve your ranking, focus on the following strategies:

Optimize for Local Keywords

Use location-based terms in your website’s meta descriptions, headings, and content.

Generate Positive Reviews

Encourage customers to leave reviews, respond to both positive and negative feedback, and engage with your community.

Acquire Local Citations and Backlinks

Local mentions of your business across directories and partnerships with local businesses will strengthen your credibility and relevance to search engines.

Example: Success with Local SEO

A local plumbing company optimized its Google Business Profile, integrated local keywords across its website, and gained 50+ customer reviews. Within six months, they ranked in the top 3 results for “plumbers in [city]” and saw a 40% increase in leads from local searches.

Build Your Local SEO for Long-Term Success

Local SEO is crucial for improving your business’s online visibility and attracting local customers. By optimizing for local keywords, encouraging customer reviews, and maintaining accurate NAP across platforms, you can boost your search rankings and build trust with nearby consumers. These strategies are essential for growing your business in today’s competitive local market.

Ready To Boost Your Business Rankings?

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Search Engine Optimization (SEO) is the backbone of any thriving ecommerce website. It’s the craft of tailoring your online store...

written by Jimmy Huh

6:20 am

What is Ecommerce SEO?

Ecommerce SEO is the tailored application of search engine optimization (SEO) strategies to enhance the visibility of online stores in...

written by Jimmy Huh

4:53 am

How To Improve Local SEO

Local SEO (Search Engine Optimization) is a strategy that focuses on optimizing a local business’s presence online to appear in...

written by Jimmy Huh

10:57 am

What is Local SEO?

Local SEO (Local Search Engine Optimization), also known as local search engine marketing, is a highly effective way to market...

written by Jimmy Huh

6:07 am

How to Improve Your Paving Company’s SEO in 2024

In the competitive world of the paving industry, establishing a robust online presence is not just beneficial; it’s essential. Search...

written by Jimmy Huh

8:53 am

How to Choose a Reputable Paving Company SEO Company

In today’s digital age, the majority of customers find local businesses, including asphalt paving contractors, through search engines. A strong...

written by Jimmy Huh

7:04 am

Understanding the Cost of SEO for Paving Companies

In the rapidly evolving digital landscape, paving companies face the challenge of standing out in a crowded online marketplace. Search...

written by Jimmy Huh

5:48 am

How to Improve Gym SEO: A Comprehensive Guide for Fitness Centers

In the competitive world of the fitness industry, standing out in search engine results is crucial for gym owners. The...

written by Jimmy Huh

4:59 am

How to Choose a Gym SEO Company & Find a Reputable One

In the competitive world of the fitness industry, standing out in search engine results pages (SERPs) is crucial for gym...

written by Jimmy Huh

12:07 pm

How Much Does Gym SEO Cost?

In the digital age, the visibility of your gym or fitness center on search engines can significantly impact its success....

written by Jimmy Huh

11:06 am

How to Improve Plastic Surgery SEO

Creating a comprehensive SEO strategy for a plastic surgery practice requires a deep understanding of both the technical aspects of...

written by Jimmy Huh

10:12 am

Why SEO is Essential for Los Angeles Businesses

In the bustling city of Los Angeles, where the digital landscape is as vast and competitive as its urban sprawl,...

written by Jimmy Huh

9:37 am

How to Choose a Reputable Plastic Surgery SEO Company

Choosing the right Plastic Surgery SEO Company is a pivotal decision for any plastic surgery practice looking to enhance its...

written by Jimmy Huh

9:35 am

Understanding the Cost of SEO for Plastic Surgery Practices

In today’s digital era, online visibility is essential for plastic surgery practices to succeed. Potential patients rely on search engines...

written by Jimmy Huh

8:47 am

How to Improve SPA SEO: A Comprehensive Guide

Pre-rendering is another effective method to improve SPA SEO. It involves generating static HTML pages for each route of your...

written by Jimmy Huh

6:39 am

How to Choose a Spa SEO Company: The Ultimate Guide for Medical Spas

In today’s digital-first world, the visibility of your medical spa online directly influences its success. With the majority of potential...

written by Jimmy Huh

5:51 am

Understanding the Cost of SEO for Your Spa Business

Understanding the intricacies of Search Engine Optimization (SEO), especially in niche markets like the spa and wellness industry, can be...

written by Jimmy Huh

4:45 am

How to Improve Dental SEO: A Comprehensive Guide for Dentists

SEO for dentists is not just about getting more clicks; it’s about converting those clicks into appointments. By targeting relevant...

written by Jimmy Huh

11:37 am

How to Choose a Reputable Dental SEO Company

In the digital age, the visibility of your dental practice online is not just an option; it’s a necessity. With...

written by Jimmy Huh

11:05 am

Understanding Dental SEO Investment for Dentists

Understanding the investment in Dental SEO is crucial for dentists aiming to enhance their online presence and attract more patients...

written by Jimmy Huh

9:37 am

What Is SEO Analysis?

In the world of digital marketing, one term reverberates louder than most—Search Engine Optimization (SEO). At the heart of SEO...

written by Jimmy Huh

6:11 am

How to Add SEO Keywords in Website?

In the vast expanse of the digital world, SEO isn’t just a buzzword – it’s a lifeline for visibility, relevance,...

written by Jimmy Huh

4:42 am

What Is A SEO Tracker?

In the fast-evolving landscape of digital marketing, understanding and utilizing search engine optimization (SEO) effectively is the difference between your...

written by Jimmy Huh

11:51 am

What is SEO-Rich Text?

In today’s digital marketing landscape, creating content that is not only engaging but also optimized for search engines is crucial...

written by Jimmy Huh

10:07 am

How User Experience Affects SEO

In the dynamic ecosystem of the internet, the symbiotic relationship between User Experience (UX) and Search Engine Optimization (SEO) is...

written by Jimmy Huh

9:24 am

What is Cloaking in SEO?

Search Engine Optimization (SEO) is often likened to a game, pitting digital marketers against search engine algorithms that are as...

written by Jimmy Huh

8:41 am

What Is White Label SEO?

In the global SEO market, white label SEO has emerged as a not-so-secret weapon for digital agencies looking to expand...

written by Jimmy Huh

6:56 am

Unraveling the Mystery of SEO When Changing Domain Name

In the intricate web of digital presence, the humble domain name is akin to a compass, pointing potential visitors toward...

written by Jimmy Huh

5:30 am

What Is SEO Management?

In a digital landscape where every keystroke can lead to a sale or a missed opportunity, search engine optimization (SEO)...

written by Jimmy Huh

11:37 am

How Many SEO Keywords Should I Use?

In the perpetual quest for search engine dominance, the keyword still reigns supreme. Keywords are the compass for both search...

written by Jimmy Huh

10:06 am

What Is An SEO Manager?

In the digital age, the term SEO (Search Engine Optimization) is littered across every conversation about online visibility. Central to...

written by Jimmy Huh

7:16 am

What Does SEO Stand For

SEO might sound like just another marketing buzzword, but for businesses navigating the digital landscape, it’s a lifeline. Search Engine...

written by Jimmy Huh

10:09 am

Why Video SEO New York: The Importance of Investing In Good Video SEO

Videos have taken the internet by storm, becoming not only the preferred method of consuming content but also a powerhouse...

written by Jimmy Huh

10:53 am

Why SEO is Important for Business in NYC

The importance of Search Engine Optimization (SEO) for businesses cannot be overstated. As the competitive landscape of the New York...

written by Jimmy Huh

11:51 am

What is the best New York SEO company

SEO is the art and science behind elevating your website’s relevance and trustworthiness in search engine rankings. It’s not merely...

written by Jimmy Huh

9:59 am

What Is SEO

In the vast wilderness of the internet, visibility is the key to survival. For businesses and individuals alike, the art...

written by Jimmy Huh

6:34 am

How To Do SEO

In the vast expanse of digital marketing, one term stands out, not just for its ubiquity and necessity, but for...

written by Jimmy Huh

11:44 am

Unlocking the Power of SEO Marketing: What is SEO Marketing?

In the sprawling landscape of digital marketing, one term that’s perennially at the forefront is SEO – Search Engine Optimization....

written by Jimmy Huh

11:40 am

How Long Does SEO Take for Lawyer Websites

As with every answer to any Search Engine Optimization question, the answer is: it depends… Depending on the affecting factors,...

written by Jimmy Huh

11:38 am

SEO Terms for Beginners

If you are a Search Engine Optimization (SEO) rookie, you will come across many unfamiliar words. For beginners, we have...

written by Jimmy Huh

10:58 am

What is Schema Markup and How Can It Help My Personal Injury Law Firm’s Website?

If you’re a personal injury lawyer, then you know how important it is to have a website that attracts new...

written by Jimmy Huh

10:01 am

SEO Ranking Factors for Lawyers

As a lawyer, it’s important to not only stay current on the latest laws and regulations in your field, but...

written by Jimmy Huh

8:43 am

The Cost of SEO for Lawyers: 6 Factors to Know

Hundreds of thousands of people looking to boost their law firm’s online presence always ask the same question: SEO cost...

written by Jimmy Huh

5:18 am

How to Use HARO for Backlinks & Publicity

If you’re looking for ways to get backlinks and publicity for your law firm, then you should definitely check out...

written by Jimmy Huh

7:23 am

Looking for a gym marketing agency to grow Your business?

For a long time, lead generation in gyms were dominated by physical marketing tactics such as advertising and sending mass...

written by Jimmy Huh

9:21 am

How to market a plastic surgery clinic?

As a plastic surgery clinic, it is important to have a comprehensive marketing strategy in place. In this blog post,...

written by Jimmy Huh

5:08 am

How to Create a Strategy for Local SEO?

Ranking for keyword terms can be difficult, especially for small businesses. While larger, more resourced companies target the keywords in...

written by Jimmy Huh

7:31 am

How to Do Local SEO Audit: How to Improve Your Ranking?

If you’re running a business, it’s important to make sure that you’re doing everything possible to improve your ranking in...

written by Jimmy Huh

5:25 am

How to Do SEO for Google Maps: Ranking Higher on Google Maps

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers? For...

written by Jimmy Huh

2:08 am

New York SEO & Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New...

written by Jimmy Huh

7:47 am

What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...

written by Jimmy Huh

7:06 am

How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...

written by Jimmy Huh

6:07 am

How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

written by Jimmy Huh

3:16 am

10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

8:10 am

9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

written by Jimmy Huh

8:13 am

Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

written by Jimmy Huh

7:04 am

10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

written by Jimmy Huh

2:17 am

What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

written by Jimmy Huh

2:31 am

How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

written by Jimmy Huh

7:02 am

How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

written by Jimmy Huh

12:58 am

10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

written by Jimmy Huh

4:48 am

14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

written by Jimmy Huh

7:18 am

The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

written by Jimmy Huh

5:20 am

How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

written by Jimmy Huh

4:57 am

How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

written by Jimmy Huh

9:36 am

Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

written by Jimmy Huh

2:50 am

Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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written by Jimmy Huh

5:20 am

SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

written by Jimmy Huh

2:02 am

What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

written by Jimmy Huh

2:50 am

Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

written by Jimmy Huh

2:02 am

The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

written by Jimmy Huh

12:09 pm

What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

written by Jimmy Huh

10:52 am

How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

written by Jimmy Huh

3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

written by Jimmy Huh

9:40 am

Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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written by Jimmy Huh

4:12 am

What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

written by Jimmy Huh

11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by Jimmy Huh

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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written by Jimmy Huh

4:41 am

The 14 Most Common Myths About SEO Debunked

written by Jimmy Huh

1:19 am

What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

written by Jimmy Huh

11:00 am

How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by Jimmy Huh

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by Jimmy Huh

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by Jimmy Huh

6:45 am

Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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written by Jimmy Huh

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

written by Jimmy Huh

2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

written by Jimmy Huh

8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

written by Jimmy Huh

2:02 am

Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

written by Jimmy Huh

1:39 am

How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

written by Jimmy Huh

7:24 am

How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

written by Jimmy Huh

3:05 am

How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

written by Jimmy Huh

3:15 am

How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

written by Jimmy Huh

1:51 am

What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

written by Jimmy Huh

2:41 am

How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

written by Jimmy Huh

5:20 am

Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

written by Jimmy Huh

1:18 am

Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

written by Jimmy Huh

2:46 am

What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

written by Jimmy Huh

7:03 am

What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

written by Jimmy Huh

6:04 am

What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

written by Jimmy Huh

2:32 am

Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

written by Jimmy Huh

1:08 am

Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

written by Jimmy Huh

12:02 am

Google Analytics

written by Jimmy Huh

8:56 am

Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

written by Jimmy Huh

1:32 am

Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

written by Jimmy Huh

2:16 am

Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

written by Jimmy Huh

2:06 am

Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

written by Jimmy Huh

6:01 am

The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

written by Jimmy Huh

3:15 am

Revolutionize Your Dental Practice with Effective SEO Techniques

written by Jimmy Huh

9:17 pm

2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

written by Jimmy Huh

1:32 am

How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

written by Jimmy Huh

10:58 pm

Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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