Real Estate Marketing Boost Your Online Presence

Today, the internet plays a key role in the home buying process. It is also important for real estate agents to review their marketing strategies and follow a digital-oriented path. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their search for a home, taking home a vital need for real estate agents to have an active online presence. So, if you don’t have an online presence, it’s hard to have a market presence. However, thankfully, the National Association of Realtors also says that 87% of buyers purchase their homes through realtors.

In this blog post, we will discuss 15 real estate marketing strategies and ideas that will help you get started. Whether you are a real estate agent or property manager, these tips will help you reach your target audience and generate more leads. Read on to learn more!

1. Build a Strong Social Media Presence

Social media is the new face of marketing. It’s not just an opportunity to get your name out there, but also a place where you can build relationships with potential customers and make them want more from what they see on social sites like Facebook or Twitter! You should invest some time into building up followers by posting useful content that will benefit anyone who clicks through – whether it be educational guides for schools/universities’ parents looking at campuses; or engaging videos about current events trending worldwide right now such as #aspirationvideo. The key aspect here: provide valuable info in order to inspire action.

2. Run Social Ads

As well as populating your social media channels with content, you should also be looking at running ads on these platforms. This is one of the most effective real estate marketing strategies because it allows you to target a very specific audience with laser precision! You can use Facebook’s powerful targeting options to select people based on interests, demographics, and even behaviors.

3. Use Pinterest Boards

If you’re not already using Pinterest for business, then you’re missing out on a huge opportunity! This platform is perfect for real estate agents because it allows you to visually showcase properties in a way that is highly shareable. As well as creating your own boards, make sure to join relevant group boards so that your pins are seen by even more people.

4. Become an Expert in Your Local Area

One of the best real estate marketing strategies is to become an expert in your local area. This means knowing everything there is to know about the schools, the transportation, the nightlife, and anything else that might be important to potential buyers or renters. You can share your knowledge on your blog, on social media, or even in person at events. This will support your reliability.

5. Create a Professional Website That’s SEO Optimized

A website is essential for any business nowadays, but it’s especially important for real estate agents. Your website is often the first point of contact between you and a potential customer, so it’s vital that it makes a good impression! Make sure to include high-quality photos of properties as well as clear information about your services. And don’t forget to optimize your site for search engines so that potential customers can easily find you online. Be sure you focus on both on-page and off-page SEO.

6. Build an Email List and Start a Newsletter Campaign

Email marketing is still one of the most effective real estate marketing strategies out there! By building up a list of subscribers, you can stay in touch with leads and nurture them until they’re ready to buy or sell. You can also use your newsletter to promote special offers or new listings.

7. Start a YouTube Channel

According to GMI, more than ¼ of the world’s population uses YouTube every month. YouTube is a great way to show off properties in all their glory! You can create virtual tours, How-To videos for buyers or renters, or even just simple clips showcasing the best features of each property. Make sure to include keywords in your titles and descriptions so that potential customers can easily find your videos.

8. Create Great Listings

One of the most important real estate marketing strategies is to create listings that stand out from the crowd! This means using high-quality photos, writing engaging descriptions, and including all the relevant details that potential buyers or renters might be interested in.

9. Hire A Photographer

Investing in professional photography is one of the best real estate marketing strategies you can use. High-quality photos will make your listings look more appealing and help you to stand out from the competition. Also, your website, your newsletters, and your social media profiles have to look professional. If you can’t take this kind of highly professional photo, the best idea is to hire a photographer who can do it.

10. Offer Virtual Tours

Virtual tours are an excellent way to show off properties without having to physically be there. You can use 360-degree images or even just regular photos that potential buyers or renters can click through. This is a great option for those who are looking to buy or rent remotely. Not just 360-degree images, you can attract attention by filming some walkthroughs and sharing them on your website and YouTube channel.

11. Build a Profile on Zillow

Zillow is one of the most popular real estate websites, so it’s essential that you have a profile on there. Make sure to include plenty of information about yourself as well as your services, and be sure to add high-quality photos of properties. You can also use Zillow to connect with potential customers and build relationships.

12. Co-Host a Webinar

Webinars are a great way to share your expertise with a wider audience. And by co-hosting a webinar with another business or expert in your field, you can reach even more people. This is an excellent way to build relationships and generate leads. This will feed your YouTube channel and help you to reach more viewers -and potential customers!

13. Billboard Advertisements

Billboards are an ideal advertising platform for two reasons. First, because of their size and secondly the detailed level of targeting, you can achieve messages that connect to consumers in your desired demographic groupings.

Billboard advertisements are still an effective way to reach a large audience, so make sure to place them in strategic locations. Look for high-traffic areas where potential customers are likely to see your ad and be sure to include a clear call to action.

14. Hand Out Promotional Items

Promotional items are a great way to get your name and brand out there. And by giving away items that are actually useful, you’re more likely to ensure that people will keep them and use them. This is an excellent way to generate brand awareness and build relationships with potential customers.

15. Submit Articles to Local Magazines or Newspapers

If you’re an expert in your field, then why not share your knowledge by submitting articles to local magazines or newspapers? This is a great way to build your reputation and attract potential customers. And it’s also a great way to get your name out there!

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Even if you really want to rank your website high in the search results, you may think that Search Engine...

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How to improve SEO ranking?13 Tactics to improve SEO in 2022

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How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

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Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

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Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

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What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

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The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

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How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

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Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

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10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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What is a Robots.txt File Used for? Do You Need a Robots.txt File?

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How important is social media for plastic surgeons?

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Is SEO In Los Angeles More Competitive

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How to Choose Keywords for SEO

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Complete SEO Guide for Plastic Surgery Websites

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Using SEO Keywords in 2022

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What is a Meta Tag in 2022?

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Adding a User to GMB

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Best CMS for SEO

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Google Analytics

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Google Review

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Master SEO Rankings with These Proven Tools

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

1. Build a Strong Social Media Presence

2. Run Social Ads

3. Use Pinterest Boards

4. Become an Expert in Your Local Area

5. Create a Professional Website That’s SEO Optimized

6. Build an Email List and Start a Newsletter Campaign

7. Start a YouTube Channel

8. Create Great Listings

9. Hire A Photographer

10. Offer Virtual Tours

11. Build a Profile on Zillow

12. Co-Host a Webinar

13. Billboard Advertisements

14. Hand Out Promotional Items

15. Submit Articles to Local Magazines or Newspapers

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