Google Maps SEO | Rank Higher with Effective Strategies

Can you be sure that you are taking advantage of every opportunity for your business to attract local customers?

For example, do you have a local SEO strategy to rank on Google Maps?

According to a consumer review survey by brightlocal, approximately one-third of respondents use search engines to find a local business every day. That’s not a small percentage. It is quite remarkable traffic and if you have the SEO fundamentals to direct that traffic to your website, it can be a game changer.

Winning in local searches is not easy. Ranking locally can be as complicated as ranking globally. Because, even if you may not compete with global giants, to have general SEO fundamentals and the local requirements to prove to search engines that you are the local authority in your field is a hard job.

So, that’s why I’m here for you. With the basic rules and understanding of SEO for Google Maps, you can create a big difference. Let’s dive in.

What is SEO for Google Maps?

What exactly is SEO for Google Maps, and how can you make sure your business is ranking high?

Google Maps is a free online mapping service that helps businesses promote their products and services to potential customers in their local area. When someone searches for a business on Google, they may see results from Google Maps in the search results. In order to appear in these results, businesses need to optimize their listings for SEO.

There are a few different factors that influence where your business appears in Google Maps search results. These include the quality and quantity of reviews, as well as your business’s click-through rate (CTR) from the search results. Additionally, businesses with verified addresses and phone numbers are more likely to rank higher than those without this information.

To get started with SEO for Google Maps, claim and verify your business listing on Google My Business. Once you’ve done this, you can start working on your SEO efforts.

Similar to website SEO, Google Maps also requires on-page SEO and off-page SEO, but the requirements and strategies are different. On-Page SEO on Google Maps is applied to posts. Citations that include the NAP information of a business can be considered off-page SEO.

Why is SEO for Google Maps Important?

When potential customers search for businesses on Google, they usually aren’t just looking for a website – they’re looking for a specific business location.

That’s why it’s so important to optimize your business listing for Google Maps.

Just like with traditional SEO, optimizing your listing can help you rank higher in search results and get more exposure to your target audience.

When you take the time to optimize your listing, you can ensure that potential customers will be able to find your business more easily – and that’s good news for your bottom line. Right?

How to Do SEO for Google Maps?

If you want your business to appear in Google Maps, you need to focus on local SEO. Just like with organic SEO, there are a number of factors that you can control to improve your ranking.

It can be seen as hard at the beginning, but once you get used to these practices, you’ll easily see that these efforts are well worth it.

Let’s take a look at the basic SEO practices you’ll need for ranking higher on Google Maps.

Perfect Your Google Business Profile

The first step in increasing visibility in Google Maps is creating and optimizing your Google Business Profile (GBP).

If you already have an account, you can start to perfect it! But if you don’t have one, create at first for free.

Add data to your profile. Start with basics such as business name, category, address, phone number, web address, and hours.
Add some photos. Show your store or office from the inside and outside. For example, if you have a restaurant, add some photos of food and drinks. If you have a dentist’s office, you can show some technological devices you use. Profiles with photos get 35% more clicks.
Ensure your business details are up-to-date and complete.
Be consistent with name and address
Add your local phone number
Be sure your hours are updated
Write a detailed business description that captures your target keyword
Categorize your business

Google Business Profile provides a signal to Google of your business’s existence. So, having a GBP with up-to-date and complete information is the first and the most important step.

Post on Your Google Business Profile Regularly

Do you know that, like a social media platform, you can publish posts on your Google Maps business listing? More importantly, Google rewards businesses that share posts regularly with higher visibility in Google Maps.

Updating your profile signals to Google that you are an active business. This helps you to get better visibility on local searches.

On top of that, when consumers are on search engines, posting to your business profile can help strengthen engagement with your customers. Inform your potential customers about product launches, offers, and upcoming events.

Always ensure that the information you share on your business profile is accurate and up-to-date
Information should be consistent across your online profiles
Add photos to your posts
Optimize your posts with your target keyword

Add Photos

Did you know visuals are more likely to boost viewer engagement regarding shares or clicks? Actually, a third of all the searches are for images.

Moreover, Google loves images. With the help of advancing photo-recognition technology, Google now shows images in local search results.

If you don’t have images on your Google Business Profile, you miss a great opportunity.

The good news is you can easily add images to your profile with a few clicks. Go to the “Photos” tab in your GBP dashboard, and click the plus sign.

From there, you can drag and drop several photos and even videos if you want.

Upload high-quality photos to your business listing that capture the atmosphere and feeling of your business. The more pictures you add, the better your chances of ranking high.

Build Credibility With Reviews

Credibility is one of the most important qualities in your industry. And you can build it for your business through reviews.

A survey by Brightlocal indicates that 87% of online searchers read local business reviews before making buying decisions in 2020.

Google pays close attention to that too.

In the past, fake reviews were a big problem for businesses. But now, with Google’s advanced algorithms, it has become very difficult to create or buy fake reviews.

Online customer reviews are more important than ever before. In fact, 88% of customers trust online reviews as much as personal recommendations.

Reviews help build credibility for your business and also improve SEO for Google Maps. How? When people search for “near me” keywords and related queries, search engines show them the businesses with the highest rating first.

To get more customer reviews:

Make it easy for your customers to leave a review by providing a link on your website that takes them directly to your GBP listing. You can also add a “Reviews” tab to your Facebook page.
Respond to every review, positive or negative. This shows potential customers that you care about your customers and their experience with your business.
Encourage your customers to leave reviews by offering them discounts or coupons.
Make sure your business information is accurate so that customers can easily find you and leave a review.

Pay Attention To The SERPs And The Long Tail

What do you see when you do a search on Google? You probably see the top organic results, some ads, and then the local pack. The local pack is where your business will appear in Google Maps.

You can think of it as real estate on SERPs {Search Engine Results Pages}. And if you want to get a high ranking in the local pack, you need to focus on long-tail keywords.

Long-tail keywords are longer, more specific phrases that target a particular audience. They are less competitive than short-tail keywords and easier to rank for.

An example of a short-tail keyword would be “restaurant”. An example of a long-tail keyword would be “best Italian restaurant in New York”.

To find long-tail keywords, you can use Google’s Keyword Planner tool. Just enter a seed keyword related to your business and see what comes up.

Make sure to target long-tail keywords in your content marketing strategy. This will help you rank higher in Google Maps and get more clicks from potential customers.

Make Sure Your Website is Responsive

Did you know that 60% of searches are now done on mobile devices? With this in mind, it’s no surprise that Google gives preference to responsive websites.

A responsive website is a website that automatically adjusts its layout and design according to the device being used. This means your website will look good whether it’s being viewed on a desktop computer, tablet, or smartphone.

If your website is not responsive, you will lose potential customers. In fact, 40% of people will leave a non-responsive website and go to a competitor’s site instead.

To see if your website is responsive, simply open it up on different devices. If it doesn’t adjust its layout, then it’s not responsive.

There are many ways to make a website responsive. One is to use a responsive theme or template. You can also use CSS media queries to adjust the design of your website.

Build Local Backlinks

Backlinks are like votes. They show Google that your business is credible and trustworthy. The more links you have from other websites, the higher Google will rank your website.

To get local backlinks, start by claiming any online directories or listings that might be relevant to your business. For example, if you have a plumbing business, you would want to claim your listing on Angie’s List.

After you’ve claimed all the online directories that make sense for your business, it’s time to focus on building relationships with other local businesses in your area.

Reach out to other businesses and offer to write an article for their blog or do a guest post exchange. When you’re writing articles for other blogs, make sure to include a link back to your website.

You can also host events and sponsor local charities. These are great opportunities to get your business name out there and build links at the same time.

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To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...

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How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...

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How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

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10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

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9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

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Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

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10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

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What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

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How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

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How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

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10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

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14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

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The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

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How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

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How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

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Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

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Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

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What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

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The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

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How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

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Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

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SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

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Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

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If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

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How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

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The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

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How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

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Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

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What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

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What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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How to Do SEO for Google Maps: Ranking Higher on Google Maps

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Add Photos

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