How to SEO a YouTube Video: Step-by-Step Guide

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute.

Today, many people would rather watch a video than read a long blog post. According to surveys, 59% of executives say they prefer a video over text. That’s not a small number. Marketers MUST give attention to video platforms—especially Youtube.

Let’s say you’re already on YouTube and don’t know how to compete with others. The good news is that YouTube is kind of a search engine for videos.

You can see the search bar in the middle of the page. It works similarly to Google’s video search results. You should see YouTube as a search engine with its own SEO practices.

So, just like you want your site to rank high on the SERPs, you want your videos to rank high on the YouTube results. So, why not use SEO practices for Youtube too?

If you don’t want to get lost in the sea of videos, you should optimize your videos for YouTube algorithms. With some SEO tips, you can win this ranking competition.

1. Conduct Keyword Research First

The first step of every SEO is to conduct keyword research. You should know what keywords your audience use to reach videos. Therefore, find keywords that potential viewers search for on YouTube and Google.

There are a few different ways you can go about this:

First, you can use Google’s Keyword Planner Tool. It connects to Google Ads and gives you insights into how many people search for specific terms.
Use a Third-Party Keyword Research Tool. If you want to get more detailed information, consider using a third-party keyword research tool like Ahrefs, Semrush, Moz, or Ubersuggest.
You can check what your competitors use as keywords.

Steal Keyword Ideas to Improve YouTube SEO

You don’t have to be an SEO expert to start optimizing your videos for YouTube. Especially if you don’t have any idea about which keywords you should use, check your competitors’ videos.

You might find that other businesses in your niche use specific keywords. Make a list of popular keywords relevant to your topic. Even if you don’t use a keyword tool, this method helps you a lot.

Try using those keywords in your videos and track the performance. If you have an interesting video and use the right keywords, your videos might get many more shares using this simple technique.

Once you have a list of potential keywords, it’s time to optimize your videos.

2. Use Keywords in Your Video Title

Your title is one of the first things potential viewers will see, so it’s important to make sure it’s SEO-friendly.

Include your target keyword in the title, but don’t stuff it full of keywords. A good rule of thumb is to keep your title under 60 characters. You want to make sure it’s catchy and descriptive so people will click on it when they see it in the search results.

3. Use Keywords in Your Video Description

Your video description is another great opportunity to include your target keyword. Just like your title, you want to keep your description under 60 characters and ensure it’s SEO-friendly and descriptive.

You should also include a link to your website in the description so people can learn more about your company or product.

4. Use Keywords in Your Tags

Tags are one of the most important SEO ranking factors for YouTube videos. They help YouTube understand what your video is about and match it with the right searches.

Make sure to include your target keyword in the tags, as well as any related keywords. You want to use a mix of broad and long-tail keywords to make sure you’re covering all your bases.

5. Select a Video Category

Once you upload a video, it is time to categorize it.

Categorizing is another way to group your video with similar content on YouTube, and it helps new people discover your video.

To make video categorization easier, YouTube’s Creator Academy suggests thinking about what features are successful in different categories. You might want to consider who your top creators are within a particular space and what is working well for each category. Let’s ask some questions about the category you think:

Who are the top creators? What do they do?
Are there any similarities between the audiences of similar channels?
Do the videos share qualities like production value, length, or format?

6. Add YouTube Cards and End Screens

YouTube cards are clickable call-to-action overlays that appear on top of a video.

They can be used to promote other videos, playlists, websites, or products. Since YouTube aims to keep people on YouTube, cards are a great way to boost your ranking. You can add a maximum of five cards.

YouTube end screens are similar to cards but appear at the end of a video. They promote the same content as YouTube cards, but they’re also a great way to encourage viewers to subscribe to your channel or follow you on social media.

Including YouTube cards and end screens in your videos effectively increases YouTube SEO and gets more views and subscribers.

7. Ask People to Leave Comments

Comments are a great way to engage with your audience and make your videos more SEO-friendly. When people leave comments on your videos, it signals to YouTube that your content is popular and relevant. This can help improve your SEO ranking and get your video in front of more viewers.

To encourage people to leave comments, you can ask questions at the end of your videos or in the description box. You can also respond to comments yourself to start a conversation. Just ensure you’re genuine and not spamming people with generic comments.

8. Encourage People to Subscribe

Subscribers are people who have chosen to follow your channel and see your new videos in their YouTube feed. The more subscribers you have, the more likely people are to see your videos.

Subscriptions are a big deal on YouTube.

It’s one of the most important factors YouTube’s algorithms use to rank videos.

To encourage people to subscribe, you can include a Subscribe CTA at the end of your videos or in the description box. You can also include a link to your channel on your website and social media profiles. You can ask them to subscribe if they want to see more videos like that.

Just make sure you’re not spamming people.

9. Edit Your Filename to Improve YouTube SEO

Your filename is one of the first things YouTube will look at when determining your SEO ranking. So it’s important to make sure your filename is SEO-friendly.

Include your target keyword in the filename, but don’t stuff it full of keywords. A good rule of thumb is to keep your filename under 60 characters. You want to make sure it’s catchy and descriptive so people will click on it when they see it in the search results.

This is an SEO best practice for all types of content, not just video. Including your target keyword in the filename helps YouTube understand what your video is about and match it with relevant searches.

10. Customize Your Thumbnail Image

Your thumbnail image should be high resolution and represent your video’s content. Choose an image that is clear and eye-catching, as this will help to attract viewers to your video. In addition, consider adding text to your thumbnail image, as this can help to optimize your video for YouTube search.

Remember, your thumbnail image is one of the first things potential viewers will see, so make sure it’s representative of your video content. You can easily customize your thumbnail image for YouTube SEO with little effort.

11. Offer Subtitles in Multiple Languages

If you want to reach a global audience, it’s important to offer subtitles in multiple languages. You can do this by transcribing your videos and adding subtitles in the language of your choice.

This will help YouTube match your videos with viewers who speak different languages and improve your SEO ranking. It’s also a good idea to add transcripts of your videos on your website so people can read them if they prefer.

12. Track Your Analytics

YouTube Analytics is a great way to track your SEO progress and see which videos perform well. You can use YouTube Analytics to see how many people are watching your videos, what time they watch them, and where they’re coming from.

You can also use YouTube Analytics to track your goals. For example, if you want to get 100 views on a video, you can track that goal and see your progress over time. Tracking your goals will help you determine what’s working and not so you can adjust your strategy accordingly.

To access YouTube Analytics, log into YouTube and click on the three lines in the top left corner. Then, select “Creator Studio.” In the left sidebar, select “Analytics.” From there, you can track your overall channel performance or dive into specific videos.

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Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

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10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

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What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

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How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

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How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

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10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

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14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

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The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

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How to improve SEO ranking?13 Tactics to improve SEO in 2022

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Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

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Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

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What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

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The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

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How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

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Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

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How to Find a Good SEO Consultant

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What Is User Intent | How To Optimize Your Website Accordingly

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How to Choose Keywords for SEO

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Complete SEO Guide for Plastic Surgery Websites

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

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What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

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What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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How to Do SEO for a YouTube Video? Tips to Boost Your Video

1. Conduct Keyword Research First

Steal Keyword Ideas to Improve YouTube SEO

2. Use Keywords in Your Video Title

3. Use Keywords in Your Video Description

4. Use Keywords in Your Tags

5. Select a Video Category

6. Add YouTube Cards and End Screens

7. Ask People to Leave Comments

8. Encourage People to Subscribe

9. Edit Your Filename to Improve YouTube SEO

10. Customize Your Thumbnail Image

11. Offer Subtitles in Multiple Languages

12. Track Your Analytics

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