New York Digital Marketing Plan for Local Businesses

If you’re a business owner in New York City, it’s important to have a solid digital marketing game plan. After all, New York is a big city with lots of competition.

When we talk about digital marketing campaigns at a local level, their main pillars are going to be SEO, paid search, paid social, and content.

Today, I want to share with you what I do when I onboard a local business, what digital marketing strategies I would actually consider, and how I successfully convert reverse engineering from conversions.

Customer Mindset is Decisive for Local Marketing

What I really preach to my clients is mindset is decisive. You take the mindset around what is important to the customer. Therefore, we should understand what’s going to be the circumstances that will have them act or operate in a specific way. Certain circumstances will have people behave differently.

For example, if I’m looking for an emergency dentist, I want something now. This will be an instance where factors such as distance and time are extremely important. However, if I’m looking for a book, I can go to a local bookstore. But, time is not that important here, and I just can get off Amazon.

Ask yourself: As a local business owner or doing marketing for a local business, who is your customer and why or when will they use you?

Will distance play a big role in someone’s decision?

Is urgency a big play or factor here?

Understanding this mindset is key to then knowing the types of marketing to consider or will actually work.

Marketing Things to Consider in NYC

One of the biggest things to look at is going to be what’s to consider in each city specifically. When we look at New York City, it can be easy to navigate due to the trains and bikes. Yet, people don’t have cars. So, if your business is located far from a train or a bus stop, it’s going to be a big hindrance.

Plus, not everyone lives in Manhattan. People will live though in Long Island, Brooklyn, and other boroughs.

At that point, if you have a unique service that people would come to the city for, you can overcome the challenge distance creates. However, there is a tremendous density of businesses and the advantage of a unique service doesn’t work for all businesses.

This could mean that location is much more important depending on your business type. In New York City, understanding the density of competitors and your location are important things to consider.

Local SEO

When it comes to the local businesses, I would always look at Google My Business.

When you use “NYC” modifiers in your search queries such as “NYC emergency dentist near me”, or “chiropractor NYC”; Google will track where you are based on your coordinates or what you are searching for. Then you’ll see who’s ranking in the map pack.

Looking at that map pack will give you an idea of how difficult it would be to penetrate.
If you don’t have a GMB, you need to get one. Google Maps play an important role in New York City searches for local businesses as people use them to find directions. So, if you show up on the first page of Google Maps, it will really help your business grow.

Google Your Service with “NYC” Modifiers

When I have a new client that’s coming on, I do like to look at the services they have as a start. When I determine the service or the service areas that are going to be considered, I start my research on the terms and search queries in that specific niche.

At that point, it is about understanding the search volume and the difficulty. It is a competitive and complex industry. So, I like to use several tools such as AHRefs, SEMRush, or Google Keyword Planner to get an idea of keywords.

Using random keywords is not the best idea for an SEO campaign. You need to formulate based on the density and number of competitors in the area. You may find interesting opportunities or you may decide to do Google Ads campaign.

Paid Search AKA Google Ads

Paid search ads are also a big thing that I consider for local businesses. Because it is a great way to get in front of customers when they’re looking for your services online. It allows you to be there at the precise moment someone needs your product or service.

When done correctly, paid search can be a powerful tool to help grow your business.

There are a few different ways that you play it right:

Who is showing now?
What are the ad copy and value props?
How do the ads show?
What time do they show their ads?
Do they run Google My Business ads?

This is where you want to take a look at Google Keyword Planner (for free) to see the volume and CPC. So, you can start to understand that is Google ads a good strategy for your business. Google lets you test different regions and times helping you find the most effective campaigns.

Paid Social (Facebook, Instagram & TikTok)

Paid social is another big one that I consider for New York businesses. Paid social allows you to get in front of people on the platforms they’re already spending time on.

Facebook and Instagram have fallen off in terms of their effectiveness, especially ever since the iOS update. But TikTok has also proven to be an extremely interesting new platform. A lot of people are learning how to use it now. It’s really onboarding the next generation of younger users. Depending on your market, the type of your content, and the service you provide TikTok can be an interesting way to increase brand awareness and reach new audiences.

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What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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Google Algorithm Updates History: Major & Recent Updates

Google is consistently updating its algorithm to ensure it meets its user’s needs and serves up the most relevant and...

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The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

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How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

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3:27 am

Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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Understanding Anchor Text: Your SEO Game Changer

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick...

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written by Jimmy Huh

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What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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11:15 am

What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

written by Jimmy Huh

3:39 am

Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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written by Jimmy Huh

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

written by Jimmy Huh

5:18 am

Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

written by Jimmy Huh

2:40 am

Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

written by Jimmy Huh

6:45 am

Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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written by Jimmy Huh

1:51 am

10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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2:45 am

What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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8:27 am

How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

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How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

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How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

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How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

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How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

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What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

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How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

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Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

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What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

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What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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