Understanding 301 Redirects and SEO

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short, 301 redirects tell browsers that a page has been permanently redirected to another URL. Typically, this is done in an attempt to transfer previously obtained traffic and keyword rankings from one page to an updated URL, but there is more to understand with 301 redirects than you may think.

Types Of Redirects

301 redirects are not the only type of redirection that may apply to your site, and understanding how redirect codes interact with each other can be beneficial to your SEO.

301 Redirects

301 redirect codes indicate that a page has permanently moved to a new location. This code may be used if you need to delete a current page, the URL has been renamed, you change domain names, or need to link to a broken URL. 301 redirect codes are versatile because they allow you to transfer the page authority or “power” from the original to the new URL, according to Ahrefs.

302 Redirects

A 302 redirect code indicates that a page has temporarily moved to a new location. This type of redirect may be used to test changes or redirect traffic while you are updating a page.

303 Redirects

303 response codes, also referred to as “see other” codes, are used to redirect traffic temporarily, usually in order to conduct maintenance on the original page.

307 Redirects

307 redirects are used to temporarily relocate a URL in a similar manner as 302 redirects. This is considered the “updated” 302 redirect as 307 response codes deliver a more precise set of instructions.

308 Redirects

308 codes are the newer version of 301 redirects and have a slightly different set of instructions. 308 redirects require clients to perform the same set of instructions on a target location and forbid POST to GET conversion.

Why Would I Use Redirects?

Generally, 301 and 308 redirects are used to permanently relocate a page, whether it is because of a domain change, URL rename, or traffic redirect. In theory, you can use these redirects without suffering a loss of rankings or page authority, so it is helpful to use 301 and 308 redirects to prevent loss of effort on a changing page.

302, 303, and 307 redirect codes are all used to transfer traffic temporarily from one URL to another. These codes are typically used to experiment with new page designs, content, or give viewers a place to go while edits are being made.

How Do Redirects impact SEO?

So, now that you know what the redirects are, what is a 301 redirect with SEO? Do these codes have an impact on your website’s search rankings? In short, no, 3xx redirects will not negatively influence your SEO efforts when they are used correctly. It can actually hurt you substantially to avoid redirects when changes are made, however, be careful because improper practices can cause a loss of PageRank or page authority.

Conclusion

When used properly, 301 redirects and all other 3xx status codes are a natural part of the SEO process and should have no negative impact on your site. It is imperative that you use these redirects properly, however, to avoid a loss in URL authority, or “PageRank”, which existing pages have surely accrued. Be sure to use the proper redirect status codes while performing website maintenance or updating the location of URLs to avoid affecting your rankings negatively. Furthermore, be decisive about how you use meta tags and off-page optimization to draw attention to specific pages.

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What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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Is SEO In Los Angeles More Competitive

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How to Find a Good SEO Consultant

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How To Do Local SEO For Your Business in Los Angeles?

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How To Do Local SEO For Your Business In New York City?

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What Is User Intent | How To Optimize Your Website Accordingly

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How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

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Complete SEO Guide for Plastic Surgery Websites

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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What is Off-Page Optimization in 2022?

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What is a Meta Tag in 2022?

When trying to get a better sense of how websites are ranked by Google, it is likely that you will...

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Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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What Is A 301 Redirect in 2022?

Types Of Redirects

301 Redirects

302 Redirects

303 Redirects

307 Redirects

308 Redirects

Why Would I Use Redirects?

How Do Redirects impact SEO?

Conclusion

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