Understanding Meta Tags: A Guide to Boosting SEO

When trying to get a better sense of how websites are ranked by Google, it is likely that you will have encountered something called a meta tag. Understandably, your next question might be, what is a meta tag? Meta tags, or “metadata”, are found in the HTML of a document and provide search engines with critical information about a webpage.

Google uses the metadata from meta tags to collect information about a website. This information is then used to determine where a site will be ranked on the search engine results page or what content should appear in the search results.

How to use Meta Tags

Meta tags give just the right amount of information to Google for ranking purposes. The following list expands on the most essential meta tags and how to use them.

Meta content type
Title
Meta description
Viewport
Meta robots
Canonical

Meta Content Type

This meta tag is important to include on every page because it establishes your character set per page. The exclusion of meta content type could negatively affect how your page renders in the browser.

Title

Titles tags are included in the header and provide valuable information for the searcher as well as for SEO purposes. These tags should always be unique on every page and no longer than 580px for ideal optimization.

Meta Description

The meta description plays an important role in SEO because it entails the information that is viewable on the search engine results page. As searchers scroll through the ranked pages, they will refer to the meta description before making a decision to click on the webpage.

Viewport

The viewport is an important part of understanding a meta tag because it determines how web pages will be displayed on a mobile device. Without proper viewport tagging, searches may not engage with a website due to poor quality.

Meta Robots

Meta robots tag is a tag that indicates to search engines what to follow or what not to follow. Using a meta robots tag in thesection of your website allows you to specify which pages you want to be unseen by search engine crawlers and which ones you want to be indexed and seen.

Canonical Tag

A canonical tag is a tag that helps search engines understand which URL is the master copy of a page. For instance, websites with duplicate content appearing on multiple pages with different URLs cannot be properly understood by search engines. Using canonical tags allows you to differentiate the master copy of a page without having to delete existing URLs.

Do Meta Tags Affect SEO?

Meta tags directly affect SEO in that they determine how your site will appear in the SERPs and thus, the number of clicks you get from visitors to your website. The chain of events resulting from meta tags is the determining factor of traffic and engagement to a website, and as a result, your overall SEO and rankings. Off-page optimization and using 301 redirects as needed are also critical components to an effective SEO strategy.

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To rank at the top of search results is a wild race and your best friend is search engine optimization...

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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written by Jimmy Huh

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10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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How important is social media for plastic surgeons?

Social media can be a powerful tool for plastic surgeons. It can help them connect with potential patients, build trust,...

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Is SEO In Los Angeles More Competitive

SEO in Los Angeles is more competitive than ever before. If you want to stay ahead of the curve, you...

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How to Find a Good SEO Consultant

SEO is one of the most important aspects of any online business. If you’re not doing SEO, you’re missing out...

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How to get more traffic to my website?

Do you want to know how to get more traffic to your website? If so, you’re in the right place!...

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How To Do Local SEO For Your Business in Los Angeles?

If you are a business owner in Los Angeles, it’s important to make sure your website is optimized for Local...

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How To Do Local SEO For Your Business In New York City?

If you are a business owner in New York, it is important to understand how local SEO works and how...

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What Is User Intent | How To Optimize Your Website Accordingly

The websites we design and the content we produce are actually for users -for sure! If users don’t have a...

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How to Choose Keywords for SEO

Choosing keywords for SEO purposes is a vital part of increasing your online presence and driving traffic to your website....

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Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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What is Off-Page Optimization in 2022?

When trying to gain a better understanding of how search engines choose the top pages listed on the results page,...

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What Is A 301 Redirect in 2022?

At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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Master SEO Rankings with These Proven Tools

SEO ranking is an important factor for any website. You want to make sure that your site is ranking as...

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

Simply put, backlinks are links from a page on one website to another. They are an important part of how...

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

SEO is charged and based generally in these models: Hourly Engagement | $75 – $150 per hour via RankPay Retainer Model...

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Top SEO Strategies for Small Businesses in 2024

2020 is happening and as a business owner, I’m committed to making it a big year for my business and...

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