You Searched “Manhattan Beach SEO Company” or some longtail variation and Found My Site
Ready to boost your online presence?
Finding a good Manhattan Beach SEO company is more difficult than ever. As Google’s algorithm continues to evolve with the advancement of their Machine Learning AI, particularly RankBrain and BERT, SEO now revolves much more around truly understanding the searcher, the language they use when searching, and what kind of content they ultimately want to see or click on.
The most important point here is that SEO campaigns must be built in a customized way from the ground up, with the agency or freelancer you decide to work with having to understand your specific business, your customers, and how these elements align with what Google determines the user wants to view, read, click, and convert on.
Even within the search process, the different ways people phrase their queries and the variety of variations they use must be accounted for. For instance, searches such as “Manhattan Beach SEO”, “Manhattan Beach SEO Company”, “Manhattan Beach SEO Services”, “Best Manhattan Beach SEO Company” all matter since a query like “Best Manhattan Beach SEO” or simply “Best SEO Company” may be an informational search seeking reviews, while “Manhattan Beach SEO Services” demonstrates stronger intent to find a provider that offers SEO services in Manhattan Beach. Narrowing further, “Manhattan Beach SEO Consultant” will often attract individuals or “SEO Experts” which shows the person may be searching for a smaller provider who offers more affordable or less comprehensive services.
Our SEO Strategy in Process Form
Understand Your Business & Customer
- Google’s machine learning AI systems gather vast amounts of data, tracking thousands of signals that include who is searching, how they search, where they are located, the words they use, which links they click, and ultimately what actions they take after visiting a site. Even the smallest elements, such as the use of single words like “a”, “or”, or “for”, can drastically alter the meaning of a search query. Google uses these nuances to determine user intent, sorting web pages by reverse engineering the positive actions users have taken in the past.
Get Clear KPIs and Growth Points
- At this point, we need to identify which specific metrics are most important for your business goals. Do you consider success to be the submission of a contact form for a quote, or is your primary objective to generate a completed sale, or even multiple purchases in one transaction?
- By establishing a baseline of what is valuable to you, JH SEO can provide not just a plan but also a clear outline of which elements should be implemented, such as adding more targeted content or incorporating Google Ads into the strategy.
Site Audit and Technical Review
- During this stage, a careful evaluation of your website’s layout, load speed, and any existing technical issues or errors is essential. These factors impact the user experience and can cause Google to flag your site if not properly addressed. In fact, Google has openly stated that site speed is an important ranking factor in its algorithm.
Keyword Research
- To build a strong foundation, we use Google’s Keyword Planner along with platforms such as AHrefs, SEMrush, Google Search Console, and Google My Business Insights to determine which keywords are most effective and how they should be mapped across your site’s pages. This mapping ensures alignment with key performance indicators and ultimately helps achieve your desired business metrics.
Keyword Mapping onto Pages (Sales, Service, Blog)
- Once we finalize the keyword list, the next step is assigning keyword groupings to specific pages. This process involves determining the intent behind each keyword, whether it is informational, transactional, or product-focused, and then either updating an existing page or creating a new one to satisfy that intent.
On Page SEO Analysis (SurferSEO and PageOptimizerPro)
- For every targeted keyword, we carefully examine who is already ranking on the first page of Google. This review looks at the words they include in their URL slugs, the structure of their title tags, the way their page content is written, and the formats of content they rely on such as images, tables, or videos. We then conduct a thorough competitor analysis using advanced SEO tools to identify opportunities and gaps.
- This evaluation gives us a clear roadmap of the improvements we need to implement. The goal is to create a page that, at minimum, matches the competition but also goes further by offering additional and more valuable content. We achieve this through detailed content planning and strategic internal linking to other relevant pages on the site.
On Page SEO Roll Out
- With the expertise of our in-house writers and development team, we begin building optimized landing pages designed to be the strongest version possible.
Content Plan and Content Clustering
- Our writers collaborate with you directly to align on tone, messaging, and critical data points before producing the content.
- The content strategy will focus not only on the primary landing pages mapped to core keywords but will also include supplemental blog posts and thought leadership articles, often referred to as power pages, which expand on specific components of your services or products.
- For example, with a client such as Gameday Men’s Health, whose main focus is TRT, we built dedicated sales pages targeting TRT in specific locations while also publishing longform blog posts like “What is TRT” that linked back to core service pages to strengthen overall authority.
Backlinking
- Backlinking is the practice of creating opportunities where other websites link to your pages or cite your content as a credible source. This can be done through outreach or by producing valuable content assets that naturally attract links.
- One of our most effective methods for earning backlinks is using HARO (Help a Reporter Out). Through HARO, we connect you with journalists and media outlets who are actively seeking expert commentary. For example, with Gameday Men’s Health, if a reporter were looking for insights on testosterone and its role in men’s health, we would arrange for them to receive a direct quote from Gameday. In return, the journalist includes a link to the site as a source citation, generating both authority and visibility.
- Another strong approach involves manual outreach. By analyzing the backlink profiles of competitors, we can identify opportunities and then directly approach blogs or websites within the same niche. This outreach often involves proposing guest articles, collaborations, or sponsored posts where your business is referenced and linked within the content.
- In addition, we focus on building power pages or longform content pieces that are so detailed and valuable that others naturally use them as references in their own work. When your content provides unique data, thorough explanations, or well-researched insights, other writers and site owners will cite it as evidence to strengthen their arguments, which creates high-quality organic backlinks.
Frequently Asked Questions
Why is SEO important?
When SEO is applied, your website’s visibility improves significantly, allowing it to climb higher on search engine results pages such as Google, while also boosting the recognition of your business across search engines. As your site rises toward the top of rankings, you’ll gradually attract more consistent online visitors over time.
How does local SEO work?
The goal of Manhattan Beach SEO, with our guidance, is to help increase your foot traffic by strengthening your local presence while also enhancing the appeal of your customer profiles. SEO is designed to raise your company’s visibility among clients within this community, ensuring that your business becomes a trusted choice for people in Manhattan Beach and nearby areas.
How much does SEO cost?
Because SEO campaigns are highly tailored to each client, it can be challenging to provide an exact cost upfront without an initial discussion. For this reason, we encourage you to reach out for a complimentary SEO evaluation, giving us the opportunity to review your needs, outline strategies, and provide cost insights.
Are FAQs good for SEO?
Incorporating FAQ pages into your site adds valuable depth and creates stronger internal linking opportunities. The more relevant questions and answers you include, the more your online presence will expand, supported by enhanced internal links that strengthen both user experience and search performance.
How long does SEO take?
The timeline for SEO results is not fixed since it depends heavily on your company’s overall framework, website foundation, and existing online visibility. For many businesses, it generally takes between six to twelve months to see measurable and consistent improvements. That said, several clients start noticing encouraging signs of progress within the first few weeks. When you schedule a strategy session with us, we can give you a projected schedule that matches your business goals, while reminding you that SEO should be treated as an ongoing process. To maintain a competitive edge, it is crucial to keep strengthening your ranking and presence over time.
What are the most important Google SEO factors?
The three primary SEO benchmarks that websites must focus on for Google rankings are site efficiency, mobile responsiveness, and ease of accessibility. These create the foundation for user experience and search engine trust. Alongside these, factors such as inbound backlinks, optimized keyword content, and site authority greatly influence your online visibility. A slow or inaccessible website can discourage visitors and harm your performance, which is why addressing technical speed and accessibility is fundamental to improving your digital presence.
What is on-page SEO?
On-page SEO focuses on the direct elements within your website that can be optimized for search engines. This involves enhancing the site’s HTML coding, meta tags, headings, and visual material to create a platform that is both engaging for users and easy for search engines to evaluate. When these components are properly improved, they not only make your site appear more professional but also contribute significantly to boosting your organic search engine rankings.
How do I know if SEO is working?
You will recognize SEO success through a combination of digital tools and visible outcomes. While keyword tracking platforms can show ranking improvements, the most tangible sign is a noticeable increase in website visitors and leads. If your website is climbing higher in search engine result pages and consistently bringing in more traffic, this confirms that your SEO strategy is performing well. A strong SEO campaign produces long-term results that become evident in both numbers and customer engagement.
What is off-page SEO?
Off-page SEO represents all the actions outside your website that boost its authority and search engine ranking. This typically includes acquiring quality backlinks, engaging in social media marketing, and earning brand mentions across external platforms. Search engines prioritize websites that are referenced and validated by others, as this indicates relevance and trustworthiness. By incorporating a strong off-page SEO plan, such as link building, citations, and influencer mentions, your website can improve its position and drive more organic visitors.
How do SEO backlinks work?
A backlink occurs whenever another website links to a page on your site, essentially signaling that your content holds authority or value. These inbound links enhance your reputation in the eyes of search engines, which then rewards your site with higher rankings. While there are numerous backlink strategies available, one of the most effective methods is producing unique, high-quality content that other sites naturally want to reference or share. Building such connections establishes long-term authority and credibility.
Do 404 errors hurt SEO?
Yes, 404 errors and broken links can damage both user experience and SEO performance. Visitors who encounter these dead ends are often discouraged from continuing on your site, resulting in lost traffic and credibility. From a search engine perspective, broken links are viewed negatively since they prevent proper site crawling and indexing. To preserve your rankings and reputation, it is important to fix these errors and maintain a clean, functional website structure.
How much does SEO cost?
The cost of SEO services can vary significantly because each campaign is tailored to the unique needs of the client. Rather than offering a one-size-fits-all package, we take the time to analyze your website and provide free research that helps determine the appropriate pricing and strategy for your business. Speaking with an SEO expert is the most reliable way to understand the budget required to achieve your desired results.
How do I increase visibility on Google?
There are many SEO strategies that can increase your visibility on Google, from refining your website’s content to building authoritative backlinks and ensuring your pages load quickly across devices. By implementing the right mix of techniques, you can draw in more organic traffic and strengthen your online presence. To learn about the best options for your situation, schedule a complimentary consultation with an SEO strategist who can guide you through proven methods for long-term growth.